TikTok
Product Manager, Shop Advertiser Experience - Global Monetization Product and Te
TikTok, San Jose, California, United States, 95199
Product Manager, Shop Advertiser Experience - Global Monetization Product and Technology - San Jose
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Responsibilities
Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Bilingual in Mandarin for global cross-functional collaboration with Chinese stakeholders (high proficiency, oral and written).
Preferred Qualifications:
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and TikTok Shop ecosystem.
Experience with TikTok Ads Manager or other major ad platforms and/or experience with shopping platforms.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Get AI-powered advice on this job and more exclusive features.
Responsibilities
Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Bilingual in Mandarin for global cross-functional collaboration with Chinese stakeholders (high proficiency, oral and written).
Preferred Qualifications:
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and TikTok Shop ecosystem.
Experience with TikTok Ads Manager or other major ad platforms and/or experience with shopping platforms.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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