Primary Arms, LLC
Job Overview
The Affiliate Marketing Coordinator is responsible for driving growth and engagement across Primary Arms’ affiliate, ambassador, and creator partnerships. This role ensures Primary Arms remains a leader in the 2A space by leveraging an expanding creator economy, modern affiliate platforms, and omni‑channel partnerships. The role focuses on YouTube, TikTok, Instagram, podcasts, newsletters, and other emerging content platforms, cultivating strong relationships with creators and industry partners, aligning with business objectives, compliance standards, and performance targets. This is a full‑time position with standard hours and occasional travel to industry events, trade shows, and range days, with some evening and weekend work possible.
Responsibilities
Support the Creative & Content Lead by providing affiliates with branded assets, video scripts, and optimized content across all channels.
Coordinate content needs with Creative and Editorial teams to ensure brand consistency.
Contribute to blogs, short‑form video concepts, range demos, and creator‑ready content packages.
Report into the Digital Marketing & Partnerships Lead.
Develop and execute affiliate and creator strategies that drive measurable ROI, awareness, and new customer acquisition.
Recruit, onboard, and support affiliates across multiple platforms.
Manage program structures, commission models, incentives, and seasonal campaigns.
Track and analyze affiliate/creator performance using AvantLink, GA4, and AI‑driven tools.
Provide KPI reports with actionable insights and recommendations.
Implement A/B testing, attribution tracking, and data‑driven optimizations.
Monitor competitor affiliate strategies and identify opportunities to stay ahead of industry shifts.
Expand affiliate partnerships into non‑traditional spaces (e.g., Reddit, forums, Discord, newsletters).
Serve as the primary contact for affiliates, influencers, and partners, hosting check‑ins, webinars, and training sessions.
Collaborate with the Events & Communications Specialist to integrate affiliate initiatives into event activations, trade shows, and brand ambassador programs.
Communicate promotions, launches, and compliance updates to affiliates in alignment with brand‑wide communications.
Ensure affiliate and creator content adheres to compliance, safety, and brand guidelines.
Skills and Qualifications
2+ years in affiliate, influencer, or partnership marketing, preferably in firearms/outdoor industry.
Familiarity with firearms industry trends and compliance restrictions.
Proficiency in AvantLink, GA4, affiliate dashboards, CRM systems, and AI‑driven marketing tools.
Strong communication, negotiation, and relationship‑building skills.
Ability to analyze data, forecast performance, and drive measurable outcomes.
Comfortable working with creators across varied platforms (YouTube, TikTok, podcasts, newsletters).
Bachelor’s degree preferred or equivalent experience.
Travel required for trade shows, range events, and partner meetings.
Additional Notes This job description is not exhaustive and may evolve with business needs. Responsibilities, duties, and activities may change at any time with or without notice.
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Responsibilities
Support the Creative & Content Lead by providing affiliates with branded assets, video scripts, and optimized content across all channels.
Coordinate content needs with Creative and Editorial teams to ensure brand consistency.
Contribute to blogs, short‑form video concepts, range demos, and creator‑ready content packages.
Report into the Digital Marketing & Partnerships Lead.
Develop and execute affiliate and creator strategies that drive measurable ROI, awareness, and new customer acquisition.
Recruit, onboard, and support affiliates across multiple platforms.
Manage program structures, commission models, incentives, and seasonal campaigns.
Track and analyze affiliate/creator performance using AvantLink, GA4, and AI‑driven tools.
Provide KPI reports with actionable insights and recommendations.
Implement A/B testing, attribution tracking, and data‑driven optimizations.
Monitor competitor affiliate strategies and identify opportunities to stay ahead of industry shifts.
Expand affiliate partnerships into non‑traditional spaces (e.g., Reddit, forums, Discord, newsletters).
Serve as the primary contact for affiliates, influencers, and partners, hosting check‑ins, webinars, and training sessions.
Collaborate with the Events & Communications Specialist to integrate affiliate initiatives into event activations, trade shows, and brand ambassador programs.
Communicate promotions, launches, and compliance updates to affiliates in alignment with brand‑wide communications.
Ensure affiliate and creator content adheres to compliance, safety, and brand guidelines.
Skills and Qualifications
2+ years in affiliate, influencer, or partnership marketing, preferably in firearms/outdoor industry.
Familiarity with firearms industry trends and compliance restrictions.
Proficiency in AvantLink, GA4, affiliate dashboards, CRM systems, and AI‑driven marketing tools.
Strong communication, negotiation, and relationship‑building skills.
Ability to analyze data, forecast performance, and drive measurable outcomes.
Comfortable working with creators across varied platforms (YouTube, TikTok, podcasts, newsletters).
Bachelor’s degree preferred or equivalent experience.
Travel required for trade shows, range events, and partner meetings.
Additional Notes This job description is not exhaustive and may evolve with business needs. Responsibilities, duties, and activities may change at any time with or without notice.
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