Melander Marketing & Communications
Director, VIP + Influencer Marketing (Beauty)
Melander Marketing & Communications, New York, New York, us, 10261
The Role:
Director, VIP + Influencer Marketing (Beauty)
Location: NYC Hybrid at our Flatiron office (3 in-office days)
Salary Range: $75-100K based on experience
About the role: You’ll lead influencer and VIP strategy across multiple beauty brands, cultivating relationships with top-tier talent and agents, and overseeing all aspects of campaign and gifting execution – from strategy and budgeting to reporting and performance insights.
Qualifications
7–10 years of experience in influencer marketing or talent relations, ideally within the beauty industry
Strong knowledge of the beauty influencer and VIP landscape, with established relationships across creators, agents, and managers
Proven success developing and executing full-scale influencer and experiential campaigns — from strategy and budgeting to performance analysis
Skilled in negotiation, contracting, briefing, tracking deliverables, and managing budgets and reporting
Proficient in influencer marketing and analytics tools (e.g., Tribe Dynamics), as well as Google Suite
Experienced people manager with the ability to lead teams, juggle multiple priorities, and remain composed in a fast-paced, deadline-driven environment
Collaborative and strategic thinker with a passion for beauty, social media, and influencer culture
Bachelor’s degree in Communications, Marketing, or a related field
Based in NYC with flexibility to travel for events and client activations as needed
Experience with athlete or sports partnerships a plus
You Are:
A proactive communicator: you’re not afraid to ask thoughtful questions to move work forward.
Detail-oriented: you’re always reading the fine print, and you deliver high-quality work with precision and care.
Team-first mindset: no egos, just a collaborative approach to shared success.
Calm under pressure: you thrive in fast-paced settings, efficiently juggling multiple clients and priorities without missing a beat.
Strategically minded: you think both creatively and analytically, developing solutions that are both innovative and effective.
Resourceful: you always find a way to get things done – whether it’s working with limited resources, connecting the right dots, or thinking outside the box.
A creative problem-solver: you can think quickly and adjust strategies as needed.
Responsibilities Influencer Marketing
Lead influencer and VIP strategy across multiple beauty brands, driving integrated paid and organic programs that build awareness, affinity, and growth.
Cultivate strong relationships with influencers, talent managers, and agents to secure meaningful partnerships and long‑term brand advocates.
Oversee campaign planning and execution from start to finish — including strategy, budgeting, briefing, content approvals, and performance reporting — ensuring excellence at every stage.
Act as a trusted client partner, providing strategic guidance, data‑backed insights, and creative recommendations that strengthen both brand and agency performance.
Manage and mentor a high‑performing team, fostering collaboration, accountability, and professional growth across all influencer and experiential initiatives.
Monitor emerging trends, social platforms, and creator behaviors to evolve influencer strategies and keep clients at the forefront of cultural conversation.
Events
Collaborate on the planning and execution of influencer events, providing strategic input to ensure concepts and experiences resonate with attendees.
Provide on‑site event support, including setup, guest management, and post‑event breakdown, ensuring an elevated and organized experience from start to finish
Coordinate event logistics, travel, and talent attendance in collaboration with internal teams and external vendors
Capture event insights, performance highlights, and post‑event recaps to inform future strategies and demonstrate ROI
Travel as needed to support events, ensuring seamless execution and strong representation of both the brand and agency.
What We Offer
A collaborative, creative team that has your back
Real opportunities to grow and lead
Clients doing cool stuff in beauty, lifestyle, and consumer spaces
Competitive salary, health benefits, PTO, 401k match and more
Hybrid work schedule
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Location: NYC Hybrid at our Flatiron office (3 in-office days)
Salary Range: $75-100K based on experience
About the role: You’ll lead influencer and VIP strategy across multiple beauty brands, cultivating relationships with top-tier talent and agents, and overseeing all aspects of campaign and gifting execution – from strategy and budgeting to reporting and performance insights.
Qualifications
7–10 years of experience in influencer marketing or talent relations, ideally within the beauty industry
Strong knowledge of the beauty influencer and VIP landscape, with established relationships across creators, agents, and managers
Proven success developing and executing full-scale influencer and experiential campaigns — from strategy and budgeting to performance analysis
Skilled in negotiation, contracting, briefing, tracking deliverables, and managing budgets and reporting
Proficient in influencer marketing and analytics tools (e.g., Tribe Dynamics), as well as Google Suite
Experienced people manager with the ability to lead teams, juggle multiple priorities, and remain composed in a fast-paced, deadline-driven environment
Collaborative and strategic thinker with a passion for beauty, social media, and influencer culture
Bachelor’s degree in Communications, Marketing, or a related field
Based in NYC with flexibility to travel for events and client activations as needed
Experience with athlete or sports partnerships a plus
You Are:
A proactive communicator: you’re not afraid to ask thoughtful questions to move work forward.
Detail-oriented: you’re always reading the fine print, and you deliver high-quality work with precision and care.
Team-first mindset: no egos, just a collaborative approach to shared success.
Calm under pressure: you thrive in fast-paced settings, efficiently juggling multiple clients and priorities without missing a beat.
Strategically minded: you think both creatively and analytically, developing solutions that are both innovative and effective.
Resourceful: you always find a way to get things done – whether it’s working with limited resources, connecting the right dots, or thinking outside the box.
A creative problem-solver: you can think quickly and adjust strategies as needed.
Responsibilities Influencer Marketing
Lead influencer and VIP strategy across multiple beauty brands, driving integrated paid and organic programs that build awareness, affinity, and growth.
Cultivate strong relationships with influencers, talent managers, and agents to secure meaningful partnerships and long‑term brand advocates.
Oversee campaign planning and execution from start to finish — including strategy, budgeting, briefing, content approvals, and performance reporting — ensuring excellence at every stage.
Act as a trusted client partner, providing strategic guidance, data‑backed insights, and creative recommendations that strengthen both brand and agency performance.
Manage and mentor a high‑performing team, fostering collaboration, accountability, and professional growth across all influencer and experiential initiatives.
Monitor emerging trends, social platforms, and creator behaviors to evolve influencer strategies and keep clients at the forefront of cultural conversation.
Events
Collaborate on the planning and execution of influencer events, providing strategic input to ensure concepts and experiences resonate with attendees.
Provide on‑site event support, including setup, guest management, and post‑event breakdown, ensuring an elevated and organized experience from start to finish
Coordinate event logistics, travel, and talent attendance in collaboration with internal teams and external vendors
Capture event insights, performance highlights, and post‑event recaps to inform future strategies and demonstrate ROI
Travel as needed to support events, ensuring seamless execution and strong representation of both the brand and agency.
What We Offer
A collaborative, creative team that has your back
Real opportunities to grow and lead
Clients doing cool stuff in beauty, lifestyle, and consumer spaces
Competitive salary, health benefits, PTO, 401k match and more
Hybrid work schedule
#J-18808-Ljbffr