Value Engineer

Onbe, a fast-growing FinTech, is seeking a Segment Management Director to combine a deep understanding of our buyers with expertise in how Onbe’s capabilities can be deployed to tackle high-value problems in specific segments, roles, and business situations. The successful candidate will develop strategy and turn it into action by working closely with go-to-market teams, working within a value-based framework that ensures our activities are anchored in buyer pains, quantifiable outcomes, and delivered ROI. This is a hybrid role that will work onsite 2 days per week at our Conshohocken, PA office. Occasional travel may be required as part of this position. Responsibilities: Lead value-driven segmentation and targeting to identify and prioritize high-fit markets, accounts, and buyer personas based on what they value most. Develop vertical-specific buyer profiles to create and maintain ICPs, personas, and top-target lists that reflect real buyer pains and value drivers. Oversee development of high-impact assets, including positioning, messaging, and enablement deliverables. Act as a consultative deal partner to join live sales cycles as a segment SME. Create structured feedback loops to capture insights from field conversations and translate feedback into iterative improvements. Serve as the voice of the customer internally to ensure external activities align to validated customer value drivers. Standardize solution design & positioning to define and maintain solution standards. Surface market insights to inform product roadmap and uncover market trends to guide product roadmap. Report and influence at the executive level to deliver concise, data-backed updates on segment performance, market dynamics, risks, and opportunities. Qualifications: 10+ years in Segment/Market Management, Value Engineering, Product Marketing, Strategy, or a related field, with at least 5+ years in fintech, SaaS, or financial services. Consistent track record of leading value-based positioning initiatives that drove measurable outcomes. Strong written and verbal communication skills, including presenting to executive leadership. Expertise in value-based frameworks, value engineering, segmentation, and customer profiling. Strong understanding of financial metrics, buyer psychology, and GTM dynamics in B2B fintech. Excellent analytical thinking and execution skills; ability to translate insights into action. Outstanding cross-functional collaboration and stakeholder management. Ability to synthesize complex data into clear, compelling strategies. Comfort with ambiguity and experience building new frameworks and processes from scratch. The base salary range for this position is between $165,000 to $180,000 with eligibility for an annual bonus. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, Open PTO, work from anywhere, generous parental leave, and more! At Onbe, we believe that a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. We are committed to making a culture that is inclusive to all and do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex, gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service.

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