ALO
Director of Retail Communications & Learning
ALO, Beverly Hills, California, United States, 90211
Director, Retail Go-To-Market & Change Management
Why join ALO?
Mindful movement is at the core of what we do. In the studio it leads to better living and helps yogis extend practice off the mat into daily life. This role drives the studio-to-street mindset across the retail organization.
Overview
In a constantly evolving retail environment, the Director of Retail Go-to-Market and Change Management ensures that no initiative reaches the field without a clear, executable plan. This leader collaborates across communications, training, onboarding, events/meetings, and field sponsors to deliver a single, cohesive voice and rollout for all store-facing change. You will champion disciplined rollout practices, transform input into fully scoped launch plans, and ensure stores globally can absorb change without disruption. You will drive global consistency to our operating model and guest experience through aligned written communication, digital training, videos, live events, and weekly field messaging. You will inspire and engage teams, evolve our communication strategies and tools to motivate execution, and ensure bold ideas land with clarity and impact.
RESPONSIBILITIES
Workload Planning, Change Management, and Launch Governance Oversee the retail calendar and workload planning process globally, balancing initiative launches with operational capacity and ensuring effective sequencing of messages and training.
Act as the final gatekeeper for all retail initiatives, ensuring a robust change management plan, adoption strategy, and operating cadence before reaching the field.
Partner with functional owners to co-create rollout plans, adoption campaigns, and drive measurable improvements in KPIs.
Surface gaps proactively and lead the planning effort to fill unknowns with supporting tools to successfully deliver messaging.
Unified Communications & Messaging Architect store-facing communication strategy, ensuring consistency across written, virtual, and live meetings.
Define and drive a consistent store-facing voice across all communication channels.
Maximize tools to drive communication effectiveness and evaluate new approaches to reach store teams.
Drive translation and localization strategies for international markets.
Monitor adoption metrics and iterate on messaging to improve read rate, task completion, and feedback.
Onboarding Maintain end-to-end global onboarding strategy for retail employees, evolving programs for existing stores and new openings.
Partner with other teams to keep training curricula current as processes, systems, and strategy evolve.
Promote a learning culture that is engaging, scalable, and outcomes-driven.
Field Meetings, Events & Experiences Ensure messages in field forums align with launch plans and reinforce prioritized change.
Lead planning and execution of major retail events (store and district conferences, holiday kickoffs, special programs, virtual events).
Store Support & Operational Enablement Oversee store support channels and ticketing system.
Administer store support tools, measure SLA performance, monitor FAQs, and reduce ticket generation through proactive communication and asset clarity.
Create or adapt ticketing flows to optimize resolution time by routing to the right team and collecting required information.
Manage store administrative tools and programs, simplifying processes to reduce friction for store teams.
Manage regular surveying processes with stores, share feedback with partners, and close the loop with store teams.
Leadership & Cross-Functional Influence Lead, mentor, and develop a high-performing team of specialists and managers.
Establish succession and people planning processes to support growth and domain expertise.
Develop partnerships with HQ functions to support retail calendar planning and integrated messaging and rollout strategies.
QUALIFICATIONS
Minimum of 10 years of experience in an HQ retail operations function with a focus on communication management, store support, associate experience, and policy/procedure management.
Proven track record of developing and executing successful retail communication strategies, planning rollouts, and driving measurable business outcomes.
Expert in communication and learning tools.
Exceptional written and verbal communication skills with audiences from store associates to C-level leadership.
Strong organizational abilities and adaptability to frequent business changes.
Experience in an international retail context highly preferred.
Ability to travel to ALO stores as needed.
The base salary range for this position is $165,000-$200,000 per year, with actual salaries varying by location, experience, and performance. This range is one component of the total rewards package, which may include bonuses, long-term incentives, PTO, and other benefits. For CA residents, privacy policy information is available here.
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Mindful movement is at the core of what we do. In the studio it leads to better living and helps yogis extend practice off the mat into daily life. This role drives the studio-to-street mindset across the retail organization.
Overview
In a constantly evolving retail environment, the Director of Retail Go-to-Market and Change Management ensures that no initiative reaches the field without a clear, executable plan. This leader collaborates across communications, training, onboarding, events/meetings, and field sponsors to deliver a single, cohesive voice and rollout for all store-facing change. You will champion disciplined rollout practices, transform input into fully scoped launch plans, and ensure stores globally can absorb change without disruption. You will drive global consistency to our operating model and guest experience through aligned written communication, digital training, videos, live events, and weekly field messaging. You will inspire and engage teams, evolve our communication strategies and tools to motivate execution, and ensure bold ideas land with clarity and impact.
RESPONSIBILITIES
Workload Planning, Change Management, and Launch Governance Oversee the retail calendar and workload planning process globally, balancing initiative launches with operational capacity and ensuring effective sequencing of messages and training.
Act as the final gatekeeper for all retail initiatives, ensuring a robust change management plan, adoption strategy, and operating cadence before reaching the field.
Partner with functional owners to co-create rollout plans, adoption campaigns, and drive measurable improvements in KPIs.
Surface gaps proactively and lead the planning effort to fill unknowns with supporting tools to successfully deliver messaging.
Unified Communications & Messaging Architect store-facing communication strategy, ensuring consistency across written, virtual, and live meetings.
Define and drive a consistent store-facing voice across all communication channels.
Maximize tools to drive communication effectiveness and evaluate new approaches to reach store teams.
Drive translation and localization strategies for international markets.
Monitor adoption metrics and iterate on messaging to improve read rate, task completion, and feedback.
Onboarding Maintain end-to-end global onboarding strategy for retail employees, evolving programs for existing stores and new openings.
Partner with other teams to keep training curricula current as processes, systems, and strategy evolve.
Promote a learning culture that is engaging, scalable, and outcomes-driven.
Field Meetings, Events & Experiences Ensure messages in field forums align with launch plans and reinforce prioritized change.
Lead planning and execution of major retail events (store and district conferences, holiday kickoffs, special programs, virtual events).
Store Support & Operational Enablement Oversee store support channels and ticketing system.
Administer store support tools, measure SLA performance, monitor FAQs, and reduce ticket generation through proactive communication and asset clarity.
Create or adapt ticketing flows to optimize resolution time by routing to the right team and collecting required information.
Manage store administrative tools and programs, simplifying processes to reduce friction for store teams.
Manage regular surveying processes with stores, share feedback with partners, and close the loop with store teams.
Leadership & Cross-Functional Influence Lead, mentor, and develop a high-performing team of specialists and managers.
Establish succession and people planning processes to support growth and domain expertise.
Develop partnerships with HQ functions to support retail calendar planning and integrated messaging and rollout strategies.
QUALIFICATIONS
Minimum of 10 years of experience in an HQ retail operations function with a focus on communication management, store support, associate experience, and policy/procedure management.
Proven track record of developing and executing successful retail communication strategies, planning rollouts, and driving measurable business outcomes.
Expert in communication and learning tools.
Exceptional written and verbal communication skills with audiences from store associates to C-level leadership.
Strong organizational abilities and adaptability to frequent business changes.
Experience in an international retail context highly preferred.
Ability to travel to ALO stores as needed.
The base salary range for this position is $165,000-$200,000 per year, with actual salaries varying by location, experience, and performance. This range is one component of the total rewards package, which may include bonuses, long-term incentives, PTO, and other benefits. For CA residents, privacy policy information is available here.
#J-18808-Ljbffr