Verizon
AI Connect Content Marketing - Senior Manager
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When you join Verizon, you want more out of a career: a place to share your ideas freely— even if they’re daring or different— where the true you can learn, grow, and thrive. Verizon powers and empowers how people live, work and play by connecting them to what brings them joy. We drive innovation, creativity, and impact in the world. Join the #VTeamLife.
What You’ll Be Doing As the Senior Manager for AI Connect Content Marketing, you will oversee content and collateral creation for thought leadership that showcases Verizon’s AI Connect capabilities and perspectives around AI, addressing content needs across the marketing funnel. Your primary responsibility will focus on the creation of new, differentiated content that will be executed as part of a global, integrated, multi‑faced AI Connect marketing campaign that drives awareness of Verizon’s point of view, heritage, right to play and solution capabilities. You will develop collateral that meets the needs of two primary audiences: Global Enterprise (GE) and Public Sector (PS) segments to support our AI Connect growth ambitions, whilst also caring for vertical specific narratives, as priorities dictate. Content will manifest itself in many forms inclusive of whitepapers, briefs, presentations, infographics, videos, social etc, and should serve the needs of the different lines of business and stakeholders who are involved in the purchase of AI Connect and related enablement solutions.
Create AI Connect Thought Leadership Content: Create - either by own hand, or with marketing agency support - persuasive thought leadership messaging and narratives that raises awareness to Verizon’s AI Connect capabilities and point of view, improves Verizon's credibility and engages target audiences within specific customer segments, increasing their desire to learn more about Verizon’s AI solutions.
Campaign Strategy Alignment: Collaborate and align with AI Connect leads across marketing teams (Strategic and Product Messaging, Base and Growth Marketing, Product Marketing, Product Management) to ensure all individual work efforts form part of a cohesive and integrated AI Connect campaign strategy for Global Enterprise and Public Sector.
AI Connect Subject Matter Expert: Become a “go-to” resource on the AI market, technology ecosystems that support AI and how Verizon AI Connect fits into that architecture. Understand the market, customer needs and the competitive landscape to help fuel the creation of differentiated AI Connect messaging and narratives that cut through market noise, drive engagement and new contact acquisition.
Collaborate with Cross‑Functional Teams: Partner with product marketing, segment marketing, and sales teams to ensure alignment and consistency of AI Connect messaging across all channels.
Collaborate with the Sales team to: a) understand customer challenges and pain points; b) educate them on AI concepts and the AI Connect solution, Verizon’s competitive advantage, capabilities, and new thought leadership content (in conjunction with L&C, Product, and other SME teams); and c) gather feedback on the effectiveness of launched content and campaigns.
Measure and Optimize Content Effectiveness: Continuously track and analyze the performance of content created and their campaigns, utilizing data‑driven insights to enhance results.
Foster Collaboration and Innovation: Introduce new ideas with diplomacy and skill, effectively navigating the social system and adapting your approach as needed to achieve collective progress.
Engage Leadership Proactively: Actively involve leadership to drive the business forward in a collaborative, adaptable, and positive manner that reflects the Verizon credo.
What We’re Looking For You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Five or more years of experience in business marketing or a technology organization, with a focus on enterprise businesses.
Excellent written communication skills, including experience developing and delivering executive‑level content.
Even better if you have one or more of the following:
Bachelor's degree in Marketing, Engineering or a related field.
Business marketing experience for a technology organization is preferred.
Strong knowledge of AI conceptually and the business outcomes it’s driving.
Demonstrates a sound technical understanding of high‑level IT architectures, including the reliance of AI on network infrastructure and cybersecurity.
Ability to distill complex technology terms and narratives into clear, concise, and well‑articulated concepts for a less technical audience.
Copywriting skills are a significant benefit.
Capacity to manage multiple priorities and deadlines within a dynamic environment.
Exceptional communication and collaboration skills, with the ability to cultivate strong relationships across highly matrixed teams and stakeholders.
Excellent verbal communication skills.
Strong attention to detail.
A naturally inquisitive and creative mindset.
Strong analytical skills and a demonstrated ability to derive insights and communicate findings effectively using quantitative data.
Demonstrated ability to achieve results across all levels of an organization, irrespective of reporting structures.
An established record of professional credibility and performance.
Where you’ll be working In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Benefits And Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award‑winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part‑timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job‑related skills and experience. This is an incentive based position with the potential to earn more. For part‑time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full‑time schedule is: $115,500.00 - $201,000.00.
Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries IT Services and IT Consulting
#J-18808-Ljbffr
When you join Verizon, you want more out of a career: a place to share your ideas freely— even if they’re daring or different— where the true you can learn, grow, and thrive. Verizon powers and empowers how people live, work and play by connecting them to what brings them joy. We drive innovation, creativity, and impact in the world. Join the #VTeamLife.
What You’ll Be Doing As the Senior Manager for AI Connect Content Marketing, you will oversee content and collateral creation for thought leadership that showcases Verizon’s AI Connect capabilities and perspectives around AI, addressing content needs across the marketing funnel. Your primary responsibility will focus on the creation of new, differentiated content that will be executed as part of a global, integrated, multi‑faced AI Connect marketing campaign that drives awareness of Verizon’s point of view, heritage, right to play and solution capabilities. You will develop collateral that meets the needs of two primary audiences: Global Enterprise (GE) and Public Sector (PS) segments to support our AI Connect growth ambitions, whilst also caring for vertical specific narratives, as priorities dictate. Content will manifest itself in many forms inclusive of whitepapers, briefs, presentations, infographics, videos, social etc, and should serve the needs of the different lines of business and stakeholders who are involved in the purchase of AI Connect and related enablement solutions.
Create AI Connect Thought Leadership Content: Create - either by own hand, or with marketing agency support - persuasive thought leadership messaging and narratives that raises awareness to Verizon’s AI Connect capabilities and point of view, improves Verizon's credibility and engages target audiences within specific customer segments, increasing their desire to learn more about Verizon’s AI solutions.
Campaign Strategy Alignment: Collaborate and align with AI Connect leads across marketing teams (Strategic and Product Messaging, Base and Growth Marketing, Product Marketing, Product Management) to ensure all individual work efforts form part of a cohesive and integrated AI Connect campaign strategy for Global Enterprise and Public Sector.
AI Connect Subject Matter Expert: Become a “go-to” resource on the AI market, technology ecosystems that support AI and how Verizon AI Connect fits into that architecture. Understand the market, customer needs and the competitive landscape to help fuel the creation of differentiated AI Connect messaging and narratives that cut through market noise, drive engagement and new contact acquisition.
Collaborate with Cross‑Functional Teams: Partner with product marketing, segment marketing, and sales teams to ensure alignment and consistency of AI Connect messaging across all channels.
Collaborate with the Sales team to: a) understand customer challenges and pain points; b) educate them on AI concepts and the AI Connect solution, Verizon’s competitive advantage, capabilities, and new thought leadership content (in conjunction with L&C, Product, and other SME teams); and c) gather feedback on the effectiveness of launched content and campaigns.
Measure and Optimize Content Effectiveness: Continuously track and analyze the performance of content created and their campaigns, utilizing data‑driven insights to enhance results.
Foster Collaboration and Innovation: Introduce new ideas with diplomacy and skill, effectively navigating the social system and adapting your approach as needed to achieve collective progress.
Engage Leadership Proactively: Actively involve leadership to drive the business forward in a collaborative, adaptable, and positive manner that reflects the Verizon credo.
What We’re Looking For You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Five or more years of experience in business marketing or a technology organization, with a focus on enterprise businesses.
Excellent written communication skills, including experience developing and delivering executive‑level content.
Even better if you have one or more of the following:
Bachelor's degree in Marketing, Engineering or a related field.
Business marketing experience for a technology organization is preferred.
Strong knowledge of AI conceptually and the business outcomes it’s driving.
Demonstrates a sound technical understanding of high‑level IT architectures, including the reliance of AI on network infrastructure and cybersecurity.
Ability to distill complex technology terms and narratives into clear, concise, and well‑articulated concepts for a less technical audience.
Copywriting skills are a significant benefit.
Capacity to manage multiple priorities and deadlines within a dynamic environment.
Exceptional communication and collaboration skills, with the ability to cultivate strong relationships across highly matrixed teams and stakeholders.
Excellent verbal communication skills.
Strong attention to detail.
A naturally inquisitive and creative mindset.
Strong analytical skills and a demonstrated ability to derive insights and communicate findings effectively using quantitative data.
Demonstrated ability to achieve results across all levels of an organization, irrespective of reporting structures.
An established record of professional credibility and performance.
Where you’ll be working In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Benefits And Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award‑winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part‑timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job‑related skills and experience. This is an incentive based position with the potential to earn more. For part‑time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full‑time schedule is: $115,500.00 - $201,000.00.
Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries IT Services and IT Consulting
#J-18808-Ljbffr