Nexstar Media Group
Digital Strategic Account Manager
Nexstar Media Group, Kansas City, Missouri, United States, 64101
WDAF-TV/FOX4, the Nexstar station in Kansas City, MO, is looking for an experienced
Digital Strategic Account Manager
to join our winning team. Kansas City is a vibrant, growing market and home to the champion Kansas City Chiefs.
The Digital Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has digital sales experience and will master Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. This position collaborates with administrative team members, account executives and sales managers.
Essential Duties and Responsibilities
Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
Strong oral, problem solving, communications, writing, negotiation, and presentation skills
Attention to detail
Time management and ability to juggle multiple client needs
Solve problems, collaborate with teammates, and utilize all resources available.
Positive attitude, friendly demeanor, and team player
Execution of client campaigns from start to finish
Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge.
Create and execute go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals.
Monthly reporting and optimizations for all digital marketing campaigns
Performs other duties as assigned.
Conduct in-depth analysis to identify potential opportunities, pain points, and develop tailored digital marketing plans with specific objectives and KPIs
Collaborate with the sales team to provide them with relevant marketing materials, account insights, and sales enablement tools to support their interactions with their accounts
Proactively communicate campaign progress, address any concerns and manage expectations
Monitor campaign performance metrics, analyze data insights, and deliver regular reports to sales team highlighting key achievements and areas for optimization
Requirements and Skills
BA or BS in Business Marketing/Advertising or Digital Sales experience preferred
2+ years of digital marketing services, product offerings and effective use for clients is preferred.
Google Analytics and Google Tag Manager experience preferred
SEO and SEM implementation experience
Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B 2C digital campaign strategies
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills, and attention to detail is a must
Proven Ability to meet and exceed sales goals.
Keep up with industry trends and changes
Partner with current sales team to generate digital revenue.
#J-18808-Ljbffr
Digital Strategic Account Manager
to join our winning team. Kansas City is a vibrant, growing market and home to the champion Kansas City Chiefs.
The Digital Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has digital sales experience and will master Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. This position collaborates with administrative team members, account executives and sales managers.
Essential Duties and Responsibilities
Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
Strong oral, problem solving, communications, writing, negotiation, and presentation skills
Attention to detail
Time management and ability to juggle multiple client needs
Solve problems, collaborate with teammates, and utilize all resources available.
Positive attitude, friendly demeanor, and team player
Execution of client campaigns from start to finish
Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge.
Create and execute go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals.
Monthly reporting and optimizations for all digital marketing campaigns
Performs other duties as assigned.
Conduct in-depth analysis to identify potential opportunities, pain points, and develop tailored digital marketing plans with specific objectives and KPIs
Collaborate with the sales team to provide them with relevant marketing materials, account insights, and sales enablement tools to support their interactions with their accounts
Proactively communicate campaign progress, address any concerns and manage expectations
Monitor campaign performance metrics, analyze data insights, and deliver regular reports to sales team highlighting key achievements and areas for optimization
Requirements and Skills
BA or BS in Business Marketing/Advertising or Digital Sales experience preferred
2+ years of digital marketing services, product offerings and effective use for clients is preferred.
Google Analytics and Google Tag Manager experience preferred
SEO and SEM implementation experience
Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B 2C digital campaign strategies
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills, and attention to detail is a must
Proven Ability to meet and exceed sales goals.
Keep up with industry trends and changes
Partner with current sales team to generate digital revenue.
#J-18808-Ljbffr