New River Community College
Assistant Director of Community Engagement and Physical Education
New River Community College, Santa Cruz, California, us, 95061
Job Summary
Under the direction of the Senior Associate Director of Athletics & Recreation for Business Operations and Physical Education, the Assistant Director of Community Engagement and Physical Education oversees the marketing, outreach and campus engagement efforts for the department. This role manages the Physical Education program and assists with the department’s development and fundraising efforts. Appointment Information
Budgeted Salary:
$75,750 - $78,000. Salary commensurate with skills, qualifications and experience.
Benefits Level Eligibility:
Full benefits.
Schedule:
Full‑time, Fixed 100%, 40 Hours per Week, Monday‑Friday, Weekends, Day, Evening & Weekends. Initial Review Date (IRD)
11/10/2025 Job Duties
30% – Marketing, Outreach & Campus Engagement
Manages and directs all marketing efforts for the department including numerous sports and recreational programs through advertising, participant experience, promotions, etc. Promotes athletes, teams, and recreational sports by focusing on strategies such as sponsorships, endorsements, social media engagement, fan loyalty programs, and data‑driven content to build community, enhance fan experience, and drive revenue. Responsible for growing engagement among students, the campus community, and the Santa Cruz community at large. Develops and implements new strategies to engage Banana Slug fans at all games and events. Identifies and develops business partnerships between community groups, university departments, alumni, and other organizations. Partners with all affiliated groups including booster clubs, alumni, student groups, and other University contacts to drive awareness and support for all department initiatives. 25% – Development
Assists with external areas of development and corporate partnerships. Generates financial support for athletic & recreational programs through various options including annual gifts, major gifts, capital projects and corporate sponsorships. Assists with developing and implementing a strategic plan to solicit funding and support through major gifts, annual gifts, planned gifts, grants, and other funding avenues as needed. Assists with all other revenue‑generating and external areas of the department, including licensing royalties, merchandise, capital projects, planned giving, marketing/promotion, athletics communications, and corporate sponsorships. Assists with planning and executing special events on the University’s campus, in the University’s community and in the University’s region to strengthen external relationships, increase revenue and promote the University and the department. Maintains regular communication/correspondence with all partners, donors, and sponsors (as well as potential donors/sponsors) to ensure satisfaction with strategic partnerships. Assists with efforts to fundraise for The A&R Banana Slugs Foundation. Works/coordinates with University Advancement and Alumni Office on donor strategies/asks and with events such as alumni regional reunions, and on‑campus team reunions. 25% – External Relations and Administration
Leads external relations and provides strategic oversight for all external units, including marketing, communications, and engagement. Acts as a key advisor to athletics leadership on external strategies and long‑term planning. Drives revenue growth through creative and innovative ideas for corporate sponsorships, sales, and fundraising. Oversees annual giving, major gifts, capital campaigns, and the cultivation of donors. Implements innovative promotions and advertising plans involving digital and social media to increase fan interaction and enhance the game‑day experience. Manages relationships by cultivating and maintaining relationships with a wide range of external stakeholders, including media representatives, corporate sponsors, donors, alumni, and other external organizations. Engages in event management by assisting with or overseeing the coordination and promotion of special events, such as alumni gatherings, fundraising events, and student‑athlete award ceremonies. Participates in all departmental meetings, campus initiatives and committees relevant to the overall mission of the department and campus community and enhances campus health and wellness initiatives. Works collaboratively with various support services in the Athletics & Recreation Department and campus constituents (e.g., Sports Medicine, Physical Therapy, Team Physicians, Dining Services, Sports Nutritionist, Sports/Clinical Psychology, Student Health Center). Drives a personal or university vehicle to execute programs or attend professional development conferences. Is responsible for ensuring all activities adhere to NCAA and university policies and regulations. 20% – Physical Education
Plans, coordinates, schedules and executes all physical education classes by providing a foundation for learning on all levels for undergraduate and graduate students. Provides an environment for students to engage in various physical educational programs where they can learn proper exercise techniques and appropriate training methods. Creates and manages Physical Education course schedules, instructors, and grades. Conducts proper planning for additional course offerings and analyzes attendance trends to inform reduction or addition of sections. Implements new course offerings based on industry standards and popular trends. Reserves facilities for classes and ensures all classes have proper and adequate equipment. Hires, trains, schedules and evaluates Physical Education instructors. Oversees Physical Education budget. Required Qualifications
Bachelor’s degree in related area and / or equivalent experience / training. Advanced knowledge of marketing, outreach & campus engagement with effective execution of industry best practices. Advanced knowledge of physical education programming and industry trends to engage the student body. Problem‑solving skills. Ability to multi‑task and work with frequent interruptions. Effective listening skills. Excellent verbal communication skills in the English language. Excellent written communication skills in the English language. Proficiency in the use of computer applications and technologies relevant to job duties. Special Conditions of Employment
Selected candidate will be required to pass a pre‑employment criminal history background check. Selected candidate must pass the employment misconduct disclosure process. Must possess CPR/First Aid/AED certification or have the ability to obtain it within 60 calendar days of hire. Must possess NCAA Coaches Certification (Recruiting) or have the ability to obtain it within 60 calendar days of hire. Must possess a valid license to drive in the state of California and participate in the Department of Motor Vehicles (DMV) pull notice program. Ability to work long periods of time at a computer with or without accommodation. Ability to work in conditions of variable temperature/weather with possible exposure to strong, unpleasant odors, high levels of noise and vibrations, and exposure to dust and allergens. Ability to safely perform the physical requirements necessary to move light to moderate objects up to 60 lbs., with or without accommodation. The selected candidate will be required to work all scheduled hours on‑site. Ability to work a variable schedule including evenings and weekends. Ability to travel to multiple work locations on and off campus. Ability to travel nationally. Ability to maintain appearance and conduct suitable for working in a professional setting. Selected candidate will be required to complete training within established time frames as directed including UC compliance training. The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program. Selected candidate is a mandated reporter and must report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. EEO/AA
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti‑Discrimination Policy. It is the policy of the University of California to undertake affirmative action and anti‑discrimination efforts, consistent with its obligations as a Federal and State contractor.
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Under the direction of the Senior Associate Director of Athletics & Recreation for Business Operations and Physical Education, the Assistant Director of Community Engagement and Physical Education oversees the marketing, outreach and campus engagement efforts for the department. This role manages the Physical Education program and assists with the department’s development and fundraising efforts. Appointment Information
Budgeted Salary:
$75,750 - $78,000. Salary commensurate with skills, qualifications and experience.
Benefits Level Eligibility:
Full benefits.
Schedule:
Full‑time, Fixed 100%, 40 Hours per Week, Monday‑Friday, Weekends, Day, Evening & Weekends. Initial Review Date (IRD)
11/10/2025 Job Duties
30% – Marketing, Outreach & Campus Engagement
Manages and directs all marketing efforts for the department including numerous sports and recreational programs through advertising, participant experience, promotions, etc. Promotes athletes, teams, and recreational sports by focusing on strategies such as sponsorships, endorsements, social media engagement, fan loyalty programs, and data‑driven content to build community, enhance fan experience, and drive revenue. Responsible for growing engagement among students, the campus community, and the Santa Cruz community at large. Develops and implements new strategies to engage Banana Slug fans at all games and events. Identifies and develops business partnerships between community groups, university departments, alumni, and other organizations. Partners with all affiliated groups including booster clubs, alumni, student groups, and other University contacts to drive awareness and support for all department initiatives. 25% – Development
Assists with external areas of development and corporate partnerships. Generates financial support for athletic & recreational programs through various options including annual gifts, major gifts, capital projects and corporate sponsorships. Assists with developing and implementing a strategic plan to solicit funding and support through major gifts, annual gifts, planned gifts, grants, and other funding avenues as needed. Assists with all other revenue‑generating and external areas of the department, including licensing royalties, merchandise, capital projects, planned giving, marketing/promotion, athletics communications, and corporate sponsorships. Assists with planning and executing special events on the University’s campus, in the University’s community and in the University’s region to strengthen external relationships, increase revenue and promote the University and the department. Maintains regular communication/correspondence with all partners, donors, and sponsors (as well as potential donors/sponsors) to ensure satisfaction with strategic partnerships. Assists with efforts to fundraise for The A&R Banana Slugs Foundation. Works/coordinates with University Advancement and Alumni Office on donor strategies/asks and with events such as alumni regional reunions, and on‑campus team reunions. 25% – External Relations and Administration
Leads external relations and provides strategic oversight for all external units, including marketing, communications, and engagement. Acts as a key advisor to athletics leadership on external strategies and long‑term planning. Drives revenue growth through creative and innovative ideas for corporate sponsorships, sales, and fundraising. Oversees annual giving, major gifts, capital campaigns, and the cultivation of donors. Implements innovative promotions and advertising plans involving digital and social media to increase fan interaction and enhance the game‑day experience. Manages relationships by cultivating and maintaining relationships with a wide range of external stakeholders, including media representatives, corporate sponsors, donors, alumni, and other external organizations. Engages in event management by assisting with or overseeing the coordination and promotion of special events, such as alumni gatherings, fundraising events, and student‑athlete award ceremonies. Participates in all departmental meetings, campus initiatives and committees relevant to the overall mission of the department and campus community and enhances campus health and wellness initiatives. Works collaboratively with various support services in the Athletics & Recreation Department and campus constituents (e.g., Sports Medicine, Physical Therapy, Team Physicians, Dining Services, Sports Nutritionist, Sports/Clinical Psychology, Student Health Center). Drives a personal or university vehicle to execute programs or attend professional development conferences. Is responsible for ensuring all activities adhere to NCAA and university policies and regulations. 20% – Physical Education
Plans, coordinates, schedules and executes all physical education classes by providing a foundation for learning on all levels for undergraduate and graduate students. Provides an environment for students to engage in various physical educational programs where they can learn proper exercise techniques and appropriate training methods. Creates and manages Physical Education course schedules, instructors, and grades. Conducts proper planning for additional course offerings and analyzes attendance trends to inform reduction or addition of sections. Implements new course offerings based on industry standards and popular trends. Reserves facilities for classes and ensures all classes have proper and adequate equipment. Hires, trains, schedules and evaluates Physical Education instructors. Oversees Physical Education budget. Required Qualifications
Bachelor’s degree in related area and / or equivalent experience / training. Advanced knowledge of marketing, outreach & campus engagement with effective execution of industry best practices. Advanced knowledge of physical education programming and industry trends to engage the student body. Problem‑solving skills. Ability to multi‑task and work with frequent interruptions. Effective listening skills. Excellent verbal communication skills in the English language. Excellent written communication skills in the English language. Proficiency in the use of computer applications and technologies relevant to job duties. Special Conditions of Employment
Selected candidate will be required to pass a pre‑employment criminal history background check. Selected candidate must pass the employment misconduct disclosure process. Must possess CPR/First Aid/AED certification or have the ability to obtain it within 60 calendar days of hire. Must possess NCAA Coaches Certification (Recruiting) or have the ability to obtain it within 60 calendar days of hire. Must possess a valid license to drive in the state of California and participate in the Department of Motor Vehicles (DMV) pull notice program. Ability to work long periods of time at a computer with or without accommodation. Ability to work in conditions of variable temperature/weather with possible exposure to strong, unpleasant odors, high levels of noise and vibrations, and exposure to dust and allergens. Ability to safely perform the physical requirements necessary to move light to moderate objects up to 60 lbs., with or without accommodation. The selected candidate will be required to work all scheduled hours on‑site. Ability to work a variable schedule including evenings and weekends. Ability to travel to multiple work locations on and off campus. Ability to travel nationally. Ability to maintain appearance and conduct suitable for working in a professional setting. Selected candidate will be required to complete training within established time frames as directed including UC compliance training. The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program. Selected candidate is a mandated reporter and must report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. EEO/AA
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti‑Discrimination Policy. It is the policy of the University of California to undertake affirmative action and anti‑discrimination efforts, consistent with its obligations as a Federal and State contractor.
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