JetBlue Airways Corporation
Position Title: Manager Co-Brand Acquisitions
Position Summary The Manager of Co-Brand Acquisitions leads the strategy and day-to-day execution of new customer acquisition initiatives for JetBlue’s co-branded credit card products. This role is responsible for developing and implementing acquisition campaigns, managing external partnerships, and driving growth across multiple channels. The Manager serves as the primary point of contact for acquisition-related activities, ensuring alignment between JetBlue, internal stakeholders and external partners. The manager is responsible for forecasting and tracking performance across all channels to ensure goals are reached.
Essential Responsibilities
Work cross-functionally to create a plan to achieve co-brand acquisition targets
Develop and promote the expansion of our co-brand products in both existing and new digital channels
Work with crewmembers in the operation to support and augment acquisitions through those channels
Track acquisition performance and regularly communicate key opportunities and / or headwinds in regard to performance targets
Partner with marketing and creative teams to ensure key messaging and product features are clearly communicated to customers
Help guide the overall Co-brand strategy and direction to create a compelling value proposition for existing and prospective customers
Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
Other duties as assigned
Minimum Experience and Qualifications
Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma / GED and at least four (4) years of previous relevant work experience
Five (5) years of business planning, airline management, or related work experience
Proficient with Microsoft Office suite
Available for occasional to frequent overnight travel (30%)
Currently in possession of a valid passport or equivalent travel documents with the ability to travel into and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and Qualifications
Master's Degree in a relevant field
Experience working organizationally in a matrix-based position
Previous alliance and airline partnership airline management experience
Proficiency and knowledgeable of airline reservation systems and ticketing platforms (specifically as related to interline technology, such as IET, codeshare IATCI / ETCI, Teletype, EDIFACT, and PNR)
Finance acumen, net present value analysis, moderate return on investment analysis experience
Familiar with economic forecasting and strategic frameworks (i.e. how to structure business arguments)
Crewmember Expectations
Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and / or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) and Safety Action Report (SAR))
Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position
Equipment
Computer and other office equipment
Work Environment
Traditional office environment
Physical Effort
Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)
Compensation
The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more
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Position Summary The Manager of Co-Brand Acquisitions leads the strategy and day-to-day execution of new customer acquisition initiatives for JetBlue’s co-branded credit card products. This role is responsible for developing and implementing acquisition campaigns, managing external partnerships, and driving growth across multiple channels. The Manager serves as the primary point of contact for acquisition-related activities, ensuring alignment between JetBlue, internal stakeholders and external partners. The manager is responsible for forecasting and tracking performance across all channels to ensure goals are reached.
Essential Responsibilities
Work cross-functionally to create a plan to achieve co-brand acquisition targets
Develop and promote the expansion of our co-brand products in both existing and new digital channels
Work with crewmembers in the operation to support and augment acquisitions through those channels
Track acquisition performance and regularly communicate key opportunities and / or headwinds in regard to performance targets
Partner with marketing and creative teams to ensure key messaging and product features are clearly communicated to customers
Help guide the overall Co-brand strategy and direction to create a compelling value proposition for existing and prospective customers
Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
Other duties as assigned
Minimum Experience and Qualifications
Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma / GED and at least four (4) years of previous relevant work experience
Five (5) years of business planning, airline management, or related work experience
Proficient with Microsoft Office suite
Available for occasional to frequent overnight travel (30%)
Currently in possession of a valid passport or equivalent travel documents with the ability to travel into and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and Qualifications
Master's Degree in a relevant field
Experience working organizationally in a matrix-based position
Previous alliance and airline partnership airline management experience
Proficiency and knowledgeable of airline reservation systems and ticketing platforms (specifically as related to interline technology, such as IET, codeshare IATCI / ETCI, Teletype, EDIFACT, and PNR)
Finance acumen, net present value analysis, moderate return on investment analysis experience
Familiar with economic forecasting and strategic frameworks (i.e. how to structure business arguments)
Crewmember Expectations
Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and / or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) and Safety Action Report (SAR))
Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position
Equipment
Computer and other office equipment
Work Environment
Traditional office environment
Physical Effort
Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)
Compensation
The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more
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