Oscar de la Renta
Coordinator-Marketing, Events and Partnerships
Oscar de la Renta, New York, New York, us, 10261
The MEP Coordinator will manage all marketing programs/priorities of the Chief Marketing Officer. Including but not limited to: strategic initiatives, new product launches, market-specific strategies, activations, fashion shows, in-store retail events, VIC dinners, partnership conversations and major brand beats. This individual will play a critical role in executing the strategies responsible for the growth and visibility of the brand.
Key Responsibilities Marketing Program Project Management
Manage internal workflows, outside vendors/partners and all stakeholders
Push forward timelines, next steps and manage project progress
Manage internal events and project calendar
Event Planning & Execution
Lead the development and execution of all brand events, including fashion shows, product launches, retail experiences, and large‑scale brand marketing moments.
Collaborate with cross‑functional teams (design, retail, wholesale and sales) to ensure cohesive event execution aligned with overall brand objectives.
Oversee event logistics, production, and on‑site management to ensure smooth execution.
Curate unforgettable experiences for key stakeholders including influencers, celebrities, media, and VIP clients.
Brand Partnerships & Sponsorships
Help move forward and execute new and existing brand partnerships and sponsorships that align with the brand’s vision and market positioning.
Manage execution of all partnership and sponsorship activations, ensuring that all deliverables and expectations are met.
Retail & In‑Store Experiences
Support execution of retail events and in‑store activations to enhance customer engagement and drive foot traffic.
Collaborate with retail teams to ensure events align with brand identity and enhance the shopping experience for customers.
Support seasonal in‑store moments that support product launches and create buzz around the brand.
Brand Awareness & Strategy
Cultural calendar and Event Strategy: where are we showing up? How and why? Identify marketplace white spaces and opportunities.
Work closely with the marketing team to create innovative, strategic, and cohesive events that drive brand awareness, VIC loyalty and new customer acquisition.
Measure the success of events through KPIs, including attendance, media coverage, and customer engagement, and provide post‑event reports and insights.
Qualifications
3+ years of experience in project management, support and event planning
Strong project management skills, with the ability to manage multiple events simultaneously while maintaining attention to detail
Creative thinker with a passion for delivering unique, immersive brand experiences
Knowledge of current trends in fashion, marketing, retail, and experiential marketing
Ability to work under pressure and meet tight deadlines
A deep understanding of the luxury landscape
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Key Responsibilities Marketing Program Project Management
Manage internal workflows, outside vendors/partners and all stakeholders
Push forward timelines, next steps and manage project progress
Manage internal events and project calendar
Event Planning & Execution
Lead the development and execution of all brand events, including fashion shows, product launches, retail experiences, and large‑scale brand marketing moments.
Collaborate with cross‑functional teams (design, retail, wholesale and sales) to ensure cohesive event execution aligned with overall brand objectives.
Oversee event logistics, production, and on‑site management to ensure smooth execution.
Curate unforgettable experiences for key stakeholders including influencers, celebrities, media, and VIP clients.
Brand Partnerships & Sponsorships
Help move forward and execute new and existing brand partnerships and sponsorships that align with the brand’s vision and market positioning.
Manage execution of all partnership and sponsorship activations, ensuring that all deliverables and expectations are met.
Retail & In‑Store Experiences
Support execution of retail events and in‑store activations to enhance customer engagement and drive foot traffic.
Collaborate with retail teams to ensure events align with brand identity and enhance the shopping experience for customers.
Support seasonal in‑store moments that support product launches and create buzz around the brand.
Brand Awareness & Strategy
Cultural calendar and Event Strategy: where are we showing up? How and why? Identify marketplace white spaces and opportunities.
Work closely with the marketing team to create innovative, strategic, and cohesive events that drive brand awareness, VIC loyalty and new customer acquisition.
Measure the success of events through KPIs, including attendance, media coverage, and customer engagement, and provide post‑event reports and insights.
Qualifications
3+ years of experience in project management, support and event planning
Strong project management skills, with the ability to manage multiple events simultaneously while maintaining attention to detail
Creative thinker with a passion for delivering unique, immersive brand experiences
Knowledge of current trends in fashion, marketing, retail, and experiential marketing
Ability to work under pressure and meet tight deadlines
A deep understanding of the luxury landscape
#J-18808-Ljbffr