Samba TV
Associate Director, Measurement Science
Samba TV, San Francisco, California, United States, 94199
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Reporting directly to the Head of Measurement Science, the Associate Director, Publisher & Platforms position will lead the operations of a publisher and platform channel sales business in close partnership with both the Sales, Product Management, Finance, and operational teams. Assuming a customer empathy lens, the Associate Director will own the measurement process for the vertical from client ideation to implementation, understanding our customer’s unique needs and challenges, recognizing the value of inclusiveness by seeking diverse perspectives throughout the process. The ideal candidate relies on their emotional intelligence, persuasiveness, and operational excellence to swiftly meet the needs of thousands of internal and external customers who depend on Samba TV's proprietary viewership insights that enable them to make business decisions. This role will be responsible for a team focused on reporting and performance evaluation of advertiser campaigns, in addition to contributing towards greater ad sales research initiatives for Samba.
WHAT YOU'LL DO
Oversee a 5 person client delivery team, providing leadership oversight and mentoring to team of analytics professionals while focused on setting up and delivering world class ad effectiveness measurement and building process building/workflow documentation
Lead client engagements at the most senior level, routinely engaging with C-Suite executives at publishers, brands, agencies and ad tech platforms
Partner with GTM teams and marketing to properly position Samba measurement capabilities and support Head of Measurement initiatives
Help drive strategy around, cross platform, attribution, and other forms of innovative measurement
Actively evangelize Samba data and measurement capabilities in client engagements, marketing efforts and at industry events as well as visionary leadership around the use of Samba TV’s measurement
Support development of narratives for findings; drafting of proposals and statements of work for new opportunities with existing clients
Be an expert on Audience and Outcome Measurement methodologies and industry standards, both inside and outside of Samba
Proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying
Work in deep partnership with Data Science and Product teams alongside Head of Measurement to create better measurement products that advance the industry
Lead meta-analysis and large bespoke measurement engagements
Balance changing priorities and execution of multiple research studies at once and manage deliverables and timelines
Possess a willingness to support team members and dive into a player-coach role as needed to maintain delivery schedules and hit delivery goals
Work with cross-functional teams to implement and execute studies
Educate internal and external teams on the benefits and capabilities of Sambas suite of measurement products
WHO YOU ARE
BA/BS or MS in related technical field or equivalent practical experience
4+ years in ad effectiveness, audience measurement, and guiding client actions based on data
2+ years of experience leading research delivery team
Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs, and to represent technical concepts to non-technical stakeholders
Excellent written and verbal communication skills, including client presentations and industry events
Ability to develop keen client insight and actionable recommendations based on research, data, and industry trends
Cross-functional solid leadership; ability to excite, influence and align other teams to achieve goals
Experience with both outcomes and audiences measurement capabilities
Experience in the TV, Media, Entertainment, or digital advertising spaces
Understanding of identity resolution and programmatic advertising
Comfortable with SQL, R/Python or similar data tools
Proficiency working within Salesforce, Jira, Asana, or other CRM and/or project management tools
$150,000 - $160,000 a year
Samba TV expects to offer a base salary between $130,000 - $160,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.
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Reporting directly to the Head of Measurement Science, the Associate Director, Publisher & Platforms position will lead the operations of a publisher and platform channel sales business in close partnership with both the Sales, Product Management, Finance, and operational teams. Assuming a customer empathy lens, the Associate Director will own the measurement process for the vertical from client ideation to implementation, understanding our customer’s unique needs and challenges, recognizing the value of inclusiveness by seeking diverse perspectives throughout the process. The ideal candidate relies on their emotional intelligence, persuasiveness, and operational excellence to swiftly meet the needs of thousands of internal and external customers who depend on Samba TV's proprietary viewership insights that enable them to make business decisions. This role will be responsible for a team focused on reporting and performance evaluation of advertiser campaigns, in addition to contributing towards greater ad sales research initiatives for Samba.
WHAT YOU'LL DO
Oversee a 5 person client delivery team, providing leadership oversight and mentoring to team of analytics professionals while focused on setting up and delivering world class ad effectiveness measurement and building process building/workflow documentation
Lead client engagements at the most senior level, routinely engaging with C-Suite executives at publishers, brands, agencies and ad tech platforms
Partner with GTM teams and marketing to properly position Samba measurement capabilities and support Head of Measurement initiatives
Help drive strategy around, cross platform, attribution, and other forms of innovative measurement
Actively evangelize Samba data and measurement capabilities in client engagements, marketing efforts and at industry events as well as visionary leadership around the use of Samba TV’s measurement
Support development of narratives for findings; drafting of proposals and statements of work for new opportunities with existing clients
Be an expert on Audience and Outcome Measurement methodologies and industry standards, both inside and outside of Samba
Proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying
Work in deep partnership with Data Science and Product teams alongside Head of Measurement to create better measurement products that advance the industry
Lead meta-analysis and large bespoke measurement engagements
Balance changing priorities and execution of multiple research studies at once and manage deliverables and timelines
Possess a willingness to support team members and dive into a player-coach role as needed to maintain delivery schedules and hit delivery goals
Work with cross-functional teams to implement and execute studies
Educate internal and external teams on the benefits and capabilities of Sambas suite of measurement products
WHO YOU ARE
BA/BS or MS in related technical field or equivalent practical experience
4+ years in ad effectiveness, audience measurement, and guiding client actions based on data
2+ years of experience leading research delivery team
Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs, and to represent technical concepts to non-technical stakeholders
Excellent written and verbal communication skills, including client presentations and industry events
Ability to develop keen client insight and actionable recommendations based on research, data, and industry trends
Cross-functional solid leadership; ability to excite, influence and align other teams to achieve goals
Experience with both outcomes and audiences measurement capabilities
Experience in the TV, Media, Entertainment, or digital advertising spaces
Understanding of identity resolution and programmatic advertising
Comfortable with SQL, R/Python or similar data tools
Proficiency working within Salesforce, Jira, Asana, or other CRM and/or project management tools
$150,000 - $160,000 a year
Samba TV expects to offer a base salary between $130,000 - $160,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.
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