Miro Group
Were looking for an Integrated Marketing Lead to join our new Campaign Marketing team. This strategic role will help define Miros integrated campaigns approach, creating a blueprint for how we develop, execute, and measure best-in-class campaigns. Youll bring together cross-functional teams to create impactful, consistent marketing campaigns across customer touchpoints. Alongside Product Marketing and GTM Strategy, youll develop a campaign strategy that you pressure test and execute alongside cross-functional teams including Content, Brand, Regional Marketing, Sales and CX.
About the Role
You'll have the opportunity to shape what developing and launching high-impact campaigns looks like at Miro. This is an ideal opportunity for a strategic marketer with a bias for action, who thrives in collaborative environments and can balance strategic thinking with execution. Within your first year, youll lead the development and launch of 1-3 major integrated campaigns that drive pipeline growth, increase conversion rates, and strengthen Miros brand positioning as an innovation workspace. What youll do
Design and orchestrate integrated campaign strategies across multiple business functions (Brand, Digital Marketing, Field Marketing, Sales, CX, etc.) Serve as the go-to resource for campaign plan overviews, launch timelines, insights, and performance reporting Collaborate with Product Marketing to define campaign audiences, themes, messaging, and content needs Track and socialize budget, performance metrics, and KPIs to optimize impact in partnership with Marketing Operations and Revenue Operations Work with regional marketing teams to ensure customer centricity and regional fit Collaborate cross-functionally to ensure messaging and campaign continuity across the end-to-end customer experience Oversee execution of campaign frameworks across channels and teams, ensuring cohesive messaging and goal alignment Guide strategic conversations into comprehensive campaign plans that can be managed and executed effectively by project management teams What youll need
Experience : Deeply experienced in designing and executing successful integrated marketing campaigns for global brands Managing campaign budgets, tracking performance, and reporting on KPIs Collaborating with sales teams to ensure effective campaign enablement Working in the tech industry (preferred) Partnering directly with senior executives Technical Skills:
Managing campaign budgets and strategic resource allocation Understanding marketing operations techniques, marketing analytics, and performance measurement tools Understanding modern digital marketing channels and their requirements Developing comprehensive campaign frameworks and measurement approaches Analyzing qualitative and quantitative data, and translating insights into strategy
Soft Skills :
Collaborating cross-functionally Managing diverse stakeholders Communicating and presenting effectively to various seniority levels Balancing strategic thinking with tactical execution Organizing work and coordinating complex projects Adapting to changing conditions and solving problems creatively Influencing at all levels of the business without direct authority Focusing on details while maintaining big-picture perspective
What's in it for you
401k matching + Competitive equity package Excellent Medical, Dental and Vision health benefits Fertility & Family Forming Benefits Flexible time off Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Up to $2,000 of charitable donation matches each year The reasonably estimated salary range is specific to New York and may not be applicable to other locations. The range for this role is $140,800 to $176,000. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miros mission
Empower teams to create the next big thing
is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams.
Diversity
invites all talent with different demography, identities and styles
to step in
, and
inclusion
invites them to step
closer together.
Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences. Apply for Integrated Marketing Campaign Lead
First Name * Last Name * Resume/CV * Resume/CV * Attach File types:
pdf, doc, docx, txt, rtf File size:
max 2MB
Cover Letter Attach File types:
pdf, doc, docx, txt, rtf File size:
max 2MB
LinkedIn Profile Website (please include password if necessary) Will you now or in the future require visa sponsorship for employment with Miro? * What is it about Miro that makes you interested in joining the team? * Max 900 characters allowed. Why do you feel you would be well suited for this role? * Max 900 characters allowed. By submitting my application I agree that my data is being stored and processed. _JobID At Miro, we're committed to building a diverse and inclusive workplace where everyone can thrive. Your unique perspectives empower us to innovate and drive positive change. While we're eager to learn more about the rich diversity of our candidates, your privacy is paramount.
Participation in this questionnaire is completely optional, and any information you provide will be de-identified and analyzed in aggregate form, ensuring it cannot be used to identify you personally. The insights gained will directly contribute to our broader inclusion strategy, helping us to identify opportunities for enhancing representation and fostering an environment where all talent can succeed. Rest assured, your responses will not influence your application and will be kept strictly confidential. By choosing to share your demographic information, you're helping us move towards a more inclusive future. If you consent to participate: Which of the following best describes your gender identity? * Do you identify as a member of the LGBTQ+ community? * Which of the following best describe your racial/ethnic background? * Asian American Indian or Alaska Native Black or African American Hispanic or Latino Native Hawaiian or Other Pacific Islander Two or More Races White I don't wish to answer I acknowledge that my participation is voluntary and understand that my demographic information will be used exclusively for the purpose of monitoring and reporting to support Miro's inclusion initiatives. This data will be de-identified, stored separately from my application, and handled with the utmost confidentiality. Please note, if you continue in the interview process or are hired and wish to disclose any demographic information for which you would need to be accommodated, you will need to make this disclosure again separately, as the information provided here will not be linked to your identity. Prepare yourself to go beyond Here are some helpful tips to ensure you have all the correct information throughout our hiring process. A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro. 02. Hiring Manager
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes. 03. Skill Assesment
An interactive presentation to see your skills in action, based around a particular case study or business problem. 04. Meet the Team
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture. Meet a member of the leadership team to discuss Miros company values and share your vision for success at Miro. #J-18808-Ljbffr
You'll have the opportunity to shape what developing and launching high-impact campaigns looks like at Miro. This is an ideal opportunity for a strategic marketer with a bias for action, who thrives in collaborative environments and can balance strategic thinking with execution. Within your first year, youll lead the development and launch of 1-3 major integrated campaigns that drive pipeline growth, increase conversion rates, and strengthen Miros brand positioning as an innovation workspace. What youll do
Design and orchestrate integrated campaign strategies across multiple business functions (Brand, Digital Marketing, Field Marketing, Sales, CX, etc.) Serve as the go-to resource for campaign plan overviews, launch timelines, insights, and performance reporting Collaborate with Product Marketing to define campaign audiences, themes, messaging, and content needs Track and socialize budget, performance metrics, and KPIs to optimize impact in partnership with Marketing Operations and Revenue Operations Work with regional marketing teams to ensure customer centricity and regional fit Collaborate cross-functionally to ensure messaging and campaign continuity across the end-to-end customer experience Oversee execution of campaign frameworks across channels and teams, ensuring cohesive messaging and goal alignment Guide strategic conversations into comprehensive campaign plans that can be managed and executed effectively by project management teams What youll need
Experience : Deeply experienced in designing and executing successful integrated marketing campaigns for global brands Managing campaign budgets, tracking performance, and reporting on KPIs Collaborating with sales teams to ensure effective campaign enablement Working in the tech industry (preferred) Partnering directly with senior executives Technical Skills:
Managing campaign budgets and strategic resource allocation Understanding marketing operations techniques, marketing analytics, and performance measurement tools Understanding modern digital marketing channels and their requirements Developing comprehensive campaign frameworks and measurement approaches Analyzing qualitative and quantitative data, and translating insights into strategy
Soft Skills :
Collaborating cross-functionally Managing diverse stakeholders Communicating and presenting effectively to various seniority levels Balancing strategic thinking with tactical execution Organizing work and coordinating complex projects Adapting to changing conditions and solving problems creatively Influencing at all levels of the business without direct authority Focusing on details while maintaining big-picture perspective
What's in it for you
401k matching + Competitive equity package Excellent Medical, Dental and Vision health benefits Fertility & Family Forming Benefits Flexible time off Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Up to $2,000 of charitable donation matches each year The reasonably estimated salary range is specific to New York and may not be applicable to other locations. The range for this role is $140,800 to $176,000. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miros mission
Empower teams to create the next big thing
is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams.
Diversity
invites all talent with different demography, identities and styles
to step in
, and
inclusion
invites them to step
closer together.
Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences. Apply for Integrated Marketing Campaign Lead
First Name * Last Name * Resume/CV * Resume/CV * Attach File types:
pdf, doc, docx, txt, rtf File size:
max 2MB
Cover Letter Attach File types:
pdf, doc, docx, txt, rtf File size:
max 2MB
LinkedIn Profile Website (please include password if necessary) Will you now or in the future require visa sponsorship for employment with Miro? * What is it about Miro that makes you interested in joining the team? * Max 900 characters allowed. Why do you feel you would be well suited for this role? * Max 900 characters allowed. By submitting my application I agree that my data is being stored and processed. _JobID At Miro, we're committed to building a diverse and inclusive workplace where everyone can thrive. Your unique perspectives empower us to innovate and drive positive change. While we're eager to learn more about the rich diversity of our candidates, your privacy is paramount.
Participation in this questionnaire is completely optional, and any information you provide will be de-identified and analyzed in aggregate form, ensuring it cannot be used to identify you personally. The insights gained will directly contribute to our broader inclusion strategy, helping us to identify opportunities for enhancing representation and fostering an environment where all talent can succeed. Rest assured, your responses will not influence your application and will be kept strictly confidential. By choosing to share your demographic information, you're helping us move towards a more inclusive future. If you consent to participate: Which of the following best describes your gender identity? * Do you identify as a member of the LGBTQ+ community? * Which of the following best describe your racial/ethnic background? * Asian American Indian or Alaska Native Black or African American Hispanic or Latino Native Hawaiian or Other Pacific Islander Two or More Races White I don't wish to answer I acknowledge that my participation is voluntary and understand that my demographic information will be used exclusively for the purpose of monitoring and reporting to support Miro's inclusion initiatives. This data will be de-identified, stored separately from my application, and handled with the utmost confidentiality. Please note, if you continue in the interview process or are hired and wish to disclose any demographic information for which you would need to be accommodated, you will need to make this disclosure again separately, as the information provided here will not be linked to your identity. Prepare yourself to go beyond Here are some helpful tips to ensure you have all the correct information throughout our hiring process. A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro. 02. Hiring Manager
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes. 03. Skill Assesment
An interactive presentation to see your skills in action, based around a particular case study or business problem. 04. Meet the Team
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture. Meet a member of the leadership team to discuss Miros company values and share your vision for success at Miro. #J-18808-Ljbffr