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Dreamfields

Field Sales Representative

Dreamfields, Syracuse, New York, United States

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Job Details Job Title:

Field Sales Representative

Department:

Sales

Reports to:

Sales Manager

Effective Date:

6/19/2025

Company Overview DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is passionate about marketing, product quality, innovative offerings, customer experiences, operations, and company culture. With over 1500+ employees, we are a growing employer in the industry and are expanding nationally in legalized cannabis states.

Job Summary The Field Sales Representative is a dynamic and results-oriented sales professional responsible for maximizing sales within the assigned territory. This role requires the ability to build and maintain successful business partnerships, negotiate effectively, and drive revenue growth. The Field Sales Representative will visit customer locations, build client relationships, promote products, and analyze market opportunities. This role involves significant travel and driving, with frequent customer visits and a focus on in-person interactions to achieve sales targets and deliver customer service.

Duties / Responsibilities

Manage and execute in-store promotions, product activations, and educational events for retail staff.

Collect, analyze, and report sales and promotional data to inform strategy and track performance.

Achieve and exceed assigned sales goals by identifying growth opportunities and optimizing account performance.

Serve as the primary point of contact for all stores in the assigned territory, addressing customer concerns or needs promptly.

Negotiate terms and close deals that benefit both the organization and business partners.

Develop and implement market strategies to increase market share and expand brand presence.

Report on territory performance, market demand, and competitor activities to the Regional Sales Manager.

Conduct frequent store visits and face-to-face sales calls, building lasting relationships and driving brand visibility.

Travel regularly within the assigned territory, with a minimum of 50% of time spent on the road visiting clients and attending events.

Required Skills / Abilities

Excellent interpersonal and communication skills with the ability to build strong client relationships.

Ability to manage a portfolio of 60-80 customer accounts simultaneously, prioritizing and managing time effectively.

Strong analytical skills to interpret sales data and market trends to drive decisions and increase market share.

Highly organized with the ability to multitask and manage multiple projects and promotions.

Proficiency in CRM systems (experience with Outfield CRM preferred) and other sales management tools.

Critical thinking and problem-solving skills to achieve results in a fast-paced environment.

Strong computer skills, including MS Office (Excel, Word, PowerPoint, Outlook).

Self-motivated and able to work independently while also being an effective team player.

Must have a valid driver ads license and be comfortable driving long distances frequently.

Education and Experience

Minimum of 3 years of experience in an outside sales role with a proven track record of growth and meeting targets.

Previous sales experience in the cannabis industry is strongly preferred.

Experience managing sales territories, including building and maintaining customer relationships.

Physical and Travel Requirements

Must be able to travel a minimum of 50% of the time, primarily by car, to visit clients, attend industry events, and conduct in-store promotions.

Comfortable working in various retail environments and spending significant time driving between locations.

EEOC DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. All candidates must be willing to submit to a background check to be considered for the position.

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