Launch Potato
Principal Machine Learning Engineer, Ad Performance
Launch Potato, Baltimore, Maryland, United States, 21276
Principal Machine Learning Engineer, Ad Performance
Join to apply for the Principal Machine Learning Engineer, Ad Performance role at Launch Potato. WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a discovery and conversion company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we have built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. COMPENSATION $160,000 to $250,000 per year, paid semi‑monthly. MUST HAVE Expertise building ML systems with deep expertise in large‑scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi‑armed bandits, and graph‑based models EXPERIENCE
10+ years designing, developing, and deploying large‑scale machine learning systems with a focus on personalization. YOUR ROLE Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. OUTCOMES Define company‑wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real‑time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting‑edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi‑quarter, cross‑functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision‑making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy‑preserving personalization, responsible AI practices, and adaptive learning systems COMPETENCIES Visionary Thinking: Balances deep technical rigor with a strong understanding of product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Technical Influence: Drives decision‑making and builds consensus across teams and stakeholders without direct authority. Expert‑Level Execution: Translates research insights into production‑ready solutions while maintaining execution velocity. Mentorship & Leadership: Coaches senior engineers and raises the technical bar for the organization. External Thought Leadership: Represents Launch Potato in the ML community and contributes to its reputation as a leader in ML innovation. Curious & Forward‑Looking: Constantly explores new approaches to personalization and actively prototypes cutting‑edge methodologies. Total Compensation Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments. We are an Equal Employment Opportunity company committed to diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability, or other protected characteristics.
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Join to apply for the Principal Machine Learning Engineer, Ad Performance role at Launch Potato. WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a discovery and conversion company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we have built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. COMPENSATION $160,000 to $250,000 per year, paid semi‑monthly. MUST HAVE Expertise building ML systems with deep expertise in large‑scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi‑armed bandits, and graph‑based models EXPERIENCE
10+ years designing, developing, and deploying large‑scale machine learning systems with a focus on personalization. YOUR ROLE Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. OUTCOMES Define company‑wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real‑time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting‑edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi‑quarter, cross‑functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision‑making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy‑preserving personalization, responsible AI practices, and adaptive learning systems COMPETENCIES Visionary Thinking: Balances deep technical rigor with a strong understanding of product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Technical Influence: Drives decision‑making and builds consensus across teams and stakeholders without direct authority. Expert‑Level Execution: Translates research insights into production‑ready solutions while maintaining execution velocity. Mentorship & Leadership: Coaches senior engineers and raises the technical bar for the organization. External Thought Leadership: Represents Launch Potato in the ML community and contributes to its reputation as a leader in ML innovation. Curious & Forward‑Looking: Constantly explores new approaches to personalization and actively prototypes cutting‑edge methodologies. Total Compensation Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments. We are an Equal Employment Opportunity company committed to diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability, or other protected characteristics.
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