Vida Shoes International
E-commerce Merchandising & Buying Manager
Vida Shoes International, New York, New York, us, 10261
E-commerce Merchandising & Buying Manager
Vida Shoes International, Inc., a global leader in footwear since 1973.
Compensation:
$75-90k annually
Job Responsibilities
Develop seasonal and annual assortment plans based on historical data, trend analysis, and customer insights.
Identify product opportunities and gaps based on performance, customer demand, and market trends.
Build and manage relationships with the wholesale team and cross‑functional partners to deliver the best quality product during optimal selling periods.
Forecast product demand and place buy orders in alignment with inventory targets, sales goals, and budget constraints.
Own reporting on product, category, and promotional performance to inform future buying and merchandising decisions.
Track KPIs such as revenue, gross margin, inventory turn, AOV, and sell‑through.
Conduct in‑season and post‑season analysis and identify learnings for future planning.
Manage SKU lifecycle from introduction to markdown or phase‑out, ensuring inventory productivity.
Collaborate with VP/E‑commerce and Planning on replenishment, open‑to‑buy (OTB), and margin management.
Partner with operations, logistics, and customer service teams to ensure inventory availability and a seamless post‑purchase experience.
E‑commerce Merchandising
Own the digital merchandising strategy: monthly editorial stories and homepage layout for individual websites.
Analyze competitor sites and apps for promotional activity, product, and navigation opportunities, staying current on market trends and technology enhancements.
Develop seasonal merchandising calendars aligned with marketing, promotions, and product drops.
Brief asset needs in Asana and collaborate with the creative team and graphic designers.
Own product setup in the system and ensure product data accuracy (descriptions, images, pricing, tags) to maximize SEO and conversion.
Maintain PLPs and PDPs to drive optimal conversion and customer engagement.
Plan and execute digital promotions in coordination with VP/E‑commerce, Planning, and Wholesale teams.
Work closely with UX partners to leverage analytics (CTR, conversion rate, units sold, return rate) and adjust strategies accordingly.
Qualifications
Bachelor’s degree required.
Minimum 5 years of merchandising & buying experience within the e‑commerce fashion industry.
Strong verbal and written communication skills, entrepreneurial spirit, and strong problem‑solving skills.
Strong analytical and retail math skills.
In‑depth understanding of open‑to‑buy and financial metrics.
Commercial product eye, informed by data, and ability to identify key market trends and opportunities.
Familiarity with web analytics (Google Analytics) and A/B testing.
Ability to work quickly and accurately in a fast‑paced environment.
Experience working in e‑commerce platforms, particularly Shopify or Shopify Plus.
Skilled at managing multiple projects at once and pivoting priorities as needed.
Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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Vida Shoes International, Inc., a global leader in footwear since 1973.
Compensation:
$75-90k annually
Job Responsibilities
Develop seasonal and annual assortment plans based on historical data, trend analysis, and customer insights.
Identify product opportunities and gaps based on performance, customer demand, and market trends.
Build and manage relationships with the wholesale team and cross‑functional partners to deliver the best quality product during optimal selling periods.
Forecast product demand and place buy orders in alignment with inventory targets, sales goals, and budget constraints.
Own reporting on product, category, and promotional performance to inform future buying and merchandising decisions.
Track KPIs such as revenue, gross margin, inventory turn, AOV, and sell‑through.
Conduct in‑season and post‑season analysis and identify learnings for future planning.
Manage SKU lifecycle from introduction to markdown or phase‑out, ensuring inventory productivity.
Collaborate with VP/E‑commerce and Planning on replenishment, open‑to‑buy (OTB), and margin management.
Partner with operations, logistics, and customer service teams to ensure inventory availability and a seamless post‑purchase experience.
E‑commerce Merchandising
Own the digital merchandising strategy: monthly editorial stories and homepage layout for individual websites.
Analyze competitor sites and apps for promotional activity, product, and navigation opportunities, staying current on market trends and technology enhancements.
Develop seasonal merchandising calendars aligned with marketing, promotions, and product drops.
Brief asset needs in Asana and collaborate with the creative team and graphic designers.
Own product setup in the system and ensure product data accuracy (descriptions, images, pricing, tags) to maximize SEO and conversion.
Maintain PLPs and PDPs to drive optimal conversion and customer engagement.
Plan and execute digital promotions in coordination with VP/E‑commerce, Planning, and Wholesale teams.
Work closely with UX partners to leverage analytics (CTR, conversion rate, units sold, return rate) and adjust strategies accordingly.
Qualifications
Bachelor’s degree required.
Minimum 5 years of merchandising & buying experience within the e‑commerce fashion industry.
Strong verbal and written communication skills, entrepreneurial spirit, and strong problem‑solving skills.
Strong analytical and retail math skills.
In‑depth understanding of open‑to‑buy and financial metrics.
Commercial product eye, informed by data, and ability to identify key market trends and opportunities.
Familiarity with web analytics (Google Analytics) and A/B testing.
Ability to work quickly and accurately in a fast‑paced environment.
Experience working in e‑commerce platforms, particularly Shopify or Shopify Plus.
Skilled at managing multiple projects at once and pivoting priorities as needed.
Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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