Highgate
Overview
Area Director of Sales & Marketing is primarily responsible for leading and driving top-line revenue strategy for customary sales-related segments to include group and volume transient for the anchored property (serving as Director of Sales & Marketing), and for overseeing and managing area sales and synergies for other market hotels assigned. The individual is expected to stay ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams to ensure budgeted revenues are met or exceeded. The role also involves developing and implementing a marketing communications plan to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget supporting revenue attainment. This Area role is an ideal stepping stone toward gaining multi-hotel oversight experience in preparation for a larger regional oversight responsibility.
Responsibilities
Lead and drive top-line revenue for customary sales segments to include group and volume transient for the primary hotel, and provide oversight to the sales leaders at other area hotels
Assess and react to market trends, market share, and the competitive hotel environment
Develop and implement a marketing communications plan to achieve the hotel’s desired positioning and manage the sales & marketing budget supporting all initiatives
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization
Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting
Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
Conduct comprehensive competitive set reviews, SWOT analysis and monitor new supply
Understand GEO source and develop a plan to penetrate the primary markets
Develop/implement key segment strategy and manage key accounts (both existing and target)
Design effective sales deployment schemes and market assignments
Develop sales goals to achieve budget and market share targets
Manage group pace measurement and set sales production goals
Manage sales activity and travel schedule
Lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for the primary hotel and other area hotels assigned
Qualifications
Bachelor’s degree in Hotel Management, Business or Marketing preferred
At least 5 years of experience as a DOSM/sales leader, with prior hotel sales experience
Area/Regional sales oversight of multi-hotels preferred
Experience dealing with/communicating with ownership groups and asset management
Proficient in managing/using sales automation (i.e. DELPHI or equivalent) and PMS systems
Experience working collaboratively with revenue management and operations teams
Well-rounded knowledge of all market segments and channel distribution sources, and ability to develop a strategic plan for each
Excellent communication and presentation skills
Strong interpersonal skills and ability to work in a team environment
Ability to direct, lead, train, motivate and drive a direct sales team; develop a cooperative and competitive team spirit
Proficient in MS Office including Word, Excel, and PowerPoint
Ability to multitask and prioritize departmental functions to meet deadlines
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitality
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Responsibilities
Lead and drive top-line revenue for customary sales segments to include group and volume transient for the primary hotel, and provide oversight to the sales leaders at other area hotels
Assess and react to market trends, market share, and the competitive hotel environment
Develop and implement a marketing communications plan to achieve the hotel’s desired positioning and manage the sales & marketing budget supporting all initiatives
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization
Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting
Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
Conduct comprehensive competitive set reviews, SWOT analysis and monitor new supply
Understand GEO source and develop a plan to penetrate the primary markets
Develop/implement key segment strategy and manage key accounts (both existing and target)
Design effective sales deployment schemes and market assignments
Develop sales goals to achieve budget and market share targets
Manage group pace measurement and set sales production goals
Manage sales activity and travel schedule
Lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for the primary hotel and other area hotels assigned
Qualifications
Bachelor’s degree in Hotel Management, Business or Marketing preferred
At least 5 years of experience as a DOSM/sales leader, with prior hotel sales experience
Area/Regional sales oversight of multi-hotels preferred
Experience dealing with/communicating with ownership groups and asset management
Proficient in managing/using sales automation (i.e. DELPHI or equivalent) and PMS systems
Experience working collaboratively with revenue management and operations teams
Well-rounded knowledge of all market segments and channel distribution sources, and ability to develop a strategic plan for each
Excellent communication and presentation skills
Strong interpersonal skills and ability to work in a team environment
Ability to direct, lead, train, motivate and drive a direct sales team; develop a cooperative and competitive team spirit
Proficient in MS Office including Word, Excel, and PowerPoint
Ability to multitask and prioritize departmental functions to meet deadlines
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitality
#J-18808-Ljbffr