Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.
By combining blockchain’s transparency and efficiency with AI‑driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain‑native platform, making Figure the largest non‑bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC‑registered yield‑bearing stablecoin that operates as a tokenized money‑market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
What You’ll Do
Develop clear, differentiated, and value‑driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto‑backed offerings
Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
Define and execute comprehensive go‑to‑market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
Lead cross‑functional launch execution, including enablement decks, one‑pagers, FAQs, demos, landing pages, and release notes
Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
Drive awareness and positioning of Figure’s crypto products—including Crypto‑Backed Loans, Democratized Prime, and Figure Exchange—across both DTC and B2B markets
Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
What We Look For
6+ years of product marketing experience with proven success in both B2B and direct‑to‑consumer environments
Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
Hands‑on experience marketing or building crypto or blockchain products
Demonstrated ability to build, lead, or scale a product marketing function within a high‑growth company
Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
Experience conducting market research, customer interviews, and competitive analysis
Comfort working in a fast‑paced, evolving environment with ambiguity and change
Familiarity with modern marketing tools, analytics platforms, and data‑driven decision‑making
Benefits
Compensation Range: $144,000 - $180,000/yr
Equity stock options package
Comprehensive health, vision, and dental insurance with 100% employer‑paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401(k), and commuter benefits
Employer‑funded life and disability insurance coverage
11 Observed Holidays & PTO plan
Up to 12 weeks paid family leave
Continuing education reimbursement
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
As set forth in Figure Lending’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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By combining blockchain’s transparency and efficiency with AI‑driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain‑native platform, making Figure the largest non‑bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC‑registered yield‑bearing stablecoin that operates as a tokenized money‑market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
What You’ll Do
Develop clear, differentiated, and value‑driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto‑backed offerings
Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
Define and execute comprehensive go‑to‑market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
Lead cross‑functional launch execution, including enablement decks, one‑pagers, FAQs, demos, landing pages, and release notes
Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
Drive awareness and positioning of Figure’s crypto products—including Crypto‑Backed Loans, Democratized Prime, and Figure Exchange—across both DTC and B2B markets
Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
What We Look For
6+ years of product marketing experience with proven success in both B2B and direct‑to‑consumer environments
Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
Hands‑on experience marketing or building crypto or blockchain products
Demonstrated ability to build, lead, or scale a product marketing function within a high‑growth company
Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
Experience conducting market research, customer interviews, and competitive analysis
Comfort working in a fast‑paced, evolving environment with ambiguity and change
Familiarity with modern marketing tools, analytics platforms, and data‑driven decision‑making
Benefits
Compensation Range: $144,000 - $180,000/yr
Equity stock options package
Comprehensive health, vision, and dental insurance with 100% employer‑paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401(k), and commuter benefits
Employer‑funded life and disability insurance coverage
11 Observed Holidays & PTO plan
Up to 12 weeks paid family leave
Continuing education reimbursement
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
As set forth in Figure Lending’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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