Launch Potato
Overview
Join to apply for the
Principal ML Engineer, Ad Performance
role at
Launch Potato . Launch Potato is a profitable digital media company with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState, reaching 30M+ monthly visitors. As The Discovery and Conversion Company, we connect consumers with leading brands through data-driven content and technology. We are headquartered in South Florida with a remote-first team spanning 15+ countries, emphasizing speed, ownership, and measurable impact. Compensation:
$160,000 to $250,000 per year, paid semi-monthly. Must Have
Expertise building ML systems with deep expertise in large-scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models Experience
10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization Your Role
Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Outcomes
Define company-wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems Competencies
Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Maintains high standards for maintainability and performance. Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Expert-Level Execution: Translates research insights into production-ready solutions while maintaining execution velocity. Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar. External Thought Leadership: Represents LP in the ML community and contributes to its reputation in ML innovation. Curious & Forward-Looking: Explores new personalization approaches and prototypes cutting-edge methodologies. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance. Equal Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics. Location & Apply
Charleston County, SC
#J-18808-Ljbffr
Join to apply for the
Principal ML Engineer, Ad Performance
role at
Launch Potato . Launch Potato is a profitable digital media company with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState, reaching 30M+ monthly visitors. As The Discovery and Conversion Company, we connect consumers with leading brands through data-driven content and technology. We are headquartered in South Florida with a remote-first team spanning 15+ countries, emphasizing speed, ownership, and measurable impact. Compensation:
$160,000 to $250,000 per year, paid semi-monthly. Must Have
Expertise building ML systems with deep expertise in large-scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models Experience
10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization Your Role
Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Outcomes
Define company-wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems Competencies
Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Maintains high standards for maintainability and performance. Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Expert-Level Execution: Translates research insights into production-ready solutions while maintaining execution velocity. Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar. External Thought Leadership: Represents LP in the ML community and contributes to its reputation in ML innovation. Curious & Forward-Looking: Explores new personalization approaches and prototypes cutting-edge methodologies. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance. Equal Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics. Location & Apply
Charleston County, SC
#J-18808-Ljbffr