AT&T
Principal Product Designer, Ecosystems and Experiences
AT&T, Dallas, Texas, United States, 75215
Principal Product Designer, Ecosystems and Experiences
Join to apply for the
Principal Product Designer, Ecosystems and Experiences
role at
AT&T . Job Description: Location:
Dallas, TX Overview
This role will be a key member of the AT&T Digital organization focused on building and evolving new ways to drive digital adoption that improves the customer experience and delivers measurable business value. The individual will have experience designing and transforming omni-channel customer journeys, with a strong background in service blueprinting, journey mapping, prototyping, and partnering across product, technology, and business teams. The ideal candidate will bring a product design mindset paired with systems-level thinking, and a portfolio that reflects impact across e-commerce, physical retail, and digital support channels. Key Responsibilities
Create experience strategies for end-to-end journeys across fiber, mobility, and converged services, helping drive clarity for teams allocating capital, prioritizing investments, and building testable experiences. Build design artifacts including service blueprints, journey maps, experience prototypes, and operational models that bring to life new and existing service flows across digital and physical environments. Lead workshops and working sessions with cross-functional teams to align on desirability, feasibility, and business viability of new customer and service experiences. Synthesize existing research and conduct new market, competitive, and internal analysis to define opportunities for digital adoption and channel integration. Partner with product design, product management, and engineering to ensure AT&T’s digital platforms and human-assisted channels (retail, call centres, field tech) are prepared for upcoming product and service launches. Build and manage design playbooks and working models that enable collaborative problem-solving and help scale new ways of working across the organization. Collaborate with strategic partners to co-create solutions and embed design thinking into capital planning and operational transformation efforts. Qualifications
6–10 years of experience leading complex workstreams in large-scale organizations, with a portfolio demonstrating quantifiable customer and business impact. Experience working across product, design, engineering, and business functions with strong facilitation, storytelling, and influence without authority. Strong portfolio of design work that includes journey mapping, service design artifacts, and prototypes that clarify customer needs and system enablers across touchpoints. Familiarity with e-commerce, fulfilment, retail, or telco/utility customer experiences is a plus. Experience driving transformation or organizational change within a Fortune 500 environment; agency or consulting experience a bonus. Analytical and strategic mindset with the ability to connect customer, employee, and shareholder outcomes, and to translate insight into action. Comfortable operating in ambiguity and navigating between big-picture operating models and detailed customer flows. A growth and enterprise mindset, with the flexibility to work across vision, prototyping, and real-world delivery constraints. Salary and Benefits
Our
Principal Product Designer
earns between
$158,200 - $237,400
USD annually. There are additional rewards including health insurance, tuition reimbursement, paid time off, and discounts on products and services. Starting salary within this range may depend on geography, experience, expertise, and education/training. Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation per year and 9 holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave where applicable Adoption Reimbursement Disability Benefits (short term and long term) Life and Accident Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Wellness programs Employee discounts up to 50% on AT&T mobility plans and services AT&T will consider qualified applicants in a manner consistent with federal, state, and local laws. AT&T is an equal opportunity employer and will provide reasonable accommodations for qualified individuals with disabilities. Location:
Dallas, Texas Weekly Hours:
40 Time Type:
Regular Seniority level:
Not Applicable Employment type:
Full-time Job function:
Design, Art/Creative, and Information Technology Industries:
Wireless Services, IT Services and IT Consulting, and Telecommunications
#J-18808-Ljbffr
Join to apply for the
Principal Product Designer, Ecosystems and Experiences
role at
AT&T . Job Description: Location:
Dallas, TX Overview
This role will be a key member of the AT&T Digital organization focused on building and evolving new ways to drive digital adoption that improves the customer experience and delivers measurable business value. The individual will have experience designing and transforming omni-channel customer journeys, with a strong background in service blueprinting, journey mapping, prototyping, and partnering across product, technology, and business teams. The ideal candidate will bring a product design mindset paired with systems-level thinking, and a portfolio that reflects impact across e-commerce, physical retail, and digital support channels. Key Responsibilities
Create experience strategies for end-to-end journeys across fiber, mobility, and converged services, helping drive clarity for teams allocating capital, prioritizing investments, and building testable experiences. Build design artifacts including service blueprints, journey maps, experience prototypes, and operational models that bring to life new and existing service flows across digital and physical environments. Lead workshops and working sessions with cross-functional teams to align on desirability, feasibility, and business viability of new customer and service experiences. Synthesize existing research and conduct new market, competitive, and internal analysis to define opportunities for digital adoption and channel integration. Partner with product design, product management, and engineering to ensure AT&T’s digital platforms and human-assisted channels (retail, call centres, field tech) are prepared for upcoming product and service launches. Build and manage design playbooks and working models that enable collaborative problem-solving and help scale new ways of working across the organization. Collaborate with strategic partners to co-create solutions and embed design thinking into capital planning and operational transformation efforts. Qualifications
6–10 years of experience leading complex workstreams in large-scale organizations, with a portfolio demonstrating quantifiable customer and business impact. Experience working across product, design, engineering, and business functions with strong facilitation, storytelling, and influence without authority. Strong portfolio of design work that includes journey mapping, service design artifacts, and prototypes that clarify customer needs and system enablers across touchpoints. Familiarity with e-commerce, fulfilment, retail, or telco/utility customer experiences is a plus. Experience driving transformation or organizational change within a Fortune 500 environment; agency or consulting experience a bonus. Analytical and strategic mindset with the ability to connect customer, employee, and shareholder outcomes, and to translate insight into action. Comfortable operating in ambiguity and navigating between big-picture operating models and detailed customer flows. A growth and enterprise mindset, with the flexibility to work across vision, prototyping, and real-world delivery constraints. Salary and Benefits
Our
Principal Product Designer
earns between
$158,200 - $237,400
USD annually. There are additional rewards including health insurance, tuition reimbursement, paid time off, and discounts on products and services. Starting salary within this range may depend on geography, experience, expertise, and education/training. Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation per year and 9 holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave where applicable Adoption Reimbursement Disability Benefits (short term and long term) Life and Accident Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Wellness programs Employee discounts up to 50% on AT&T mobility plans and services AT&T will consider qualified applicants in a manner consistent with federal, state, and local laws. AT&T is an equal opportunity employer and will provide reasonable accommodations for qualified individuals with disabilities. Location:
Dallas, Texas Weekly Hours:
40 Time Type:
Regular Seniority level:
Not Applicable Employment type:
Full-time Job function:
Design, Art/Creative, and Information Technology Industries:
Wireless Services, IT Services and IT Consulting, and Telecommunications
#J-18808-Ljbffr