ServiceNow
Global Industry Solutions Marketing Director – Public Sector
ServiceNow, Washington, District of Columbia, us, 20022
Global Industry Solutions Marketing Director – Public Sector
Join to apply for the
Global Industry Solutions Marketing Director – Public Sector
role at
ServiceNow . The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally. You will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. This individual contributor role reports to the Sr. Director, Industry Marketing. What You Get To Do In This Role
Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers. Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations. Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets. Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement. Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition. Own public sector program delivery for ServiceNow’s events: Knowledge, World Forums and AI Summits. Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so. Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles. Qualifications
Excellent storytelling, positioning, messaging, and writing skills (script and copy writing, presentations, keynotes, long and short form B2B content). Public speaking ability in a variety of settings: at customer or analyst meetings, in breakout sessions at industry events, or on a stage. Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique. Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities. 12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies. Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred). Must be a high-impact individual, dynamic speaker, and leader. Up to 25% travel, nationally and internationally. Additional Information
Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Referrals increase your chances of interviewing at ServiceNow by 2x Get notified about new Global Marketing Director jobs in
Washington, DC .
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Join to apply for the
Global Industry Solutions Marketing Director – Public Sector
role at
ServiceNow . The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally. You will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. This individual contributor role reports to the Sr. Director, Industry Marketing. What You Get To Do In This Role
Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers. Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations. Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets. Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement. Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition. Own public sector program delivery for ServiceNow’s events: Knowledge, World Forums and AI Summits. Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so. Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles. Qualifications
Excellent storytelling, positioning, messaging, and writing skills (script and copy writing, presentations, keynotes, long and short form B2B content). Public speaking ability in a variety of settings: at customer or analyst meetings, in breakout sessions at industry events, or on a stage. Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique. Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities. 12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies. Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred). Must be a high-impact individual, dynamic speaker, and leader. Up to 25% travel, nationally and internationally. Additional Information
Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Referrals increase your chances of interviewing at ServiceNow by 2x Get notified about new Global Marketing Director jobs in
Washington, DC .
#J-18808-Ljbffr