Camping World
Senior Manager CRM - Loyalty & Membership Programs
Camping World, Chicago, Illinois, United States, 60290
Senior Manager CRM - Loyalty & Membership Programs
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At Good Sam, we empower our customers’ joy of travel and champion the heritage of the open road. We’re passionate about fostering a community of like‑minded individuals who share a love for the open road and outdoor experiences, and we continuously innovate to meet the evolving needs of our members.
This position is a hybrid role based in our downtown Chicago office: 3 days in‑office, 2 days remote.
Responsibilities
Campaign Management: Oversee development, planning, and execution of integrated direct marketing campaigns to drive customer acquisition, conversion, and retention; identify optimization opportunities for improved conversion and revenue growth. Ensure CRM initiatives are executed accurately, on time, and aligned with campaign requirements, goals, and timelines. Optimize CRM content, messaging, and cadence through data‑driven A/B testing. Apply email, SMS, and push best practices in segmentation, audience building, personalized offers, and KPI measurements to improve channel performance.
CRM Strategy & Analytics: Develop customer contact/audience targeting strategies across email, SMS, push, and direct mail. Create, evaluate, and track KPIs; collaborate with the CRM analytics team to interpret results. Analyze campaign performance data and deliver insights and recommendations to business owners.
Cross‑Team Collaboration & Partnership: Partner with creative teams to develop on‑brand content; work with product marketing and business owners to identify optimization opportunities. Build strong cross‑team relationships and represent CRM in support of business needs. Manage external vendor relationships and partner with Marketing Technology and Engineering teams to refine the Martech Stack.
Requirements
Bachelor’s Degree in Marketing, Business or related field.
5+ years of experience in CRM campaign strategy and channel planning (direct mail, email, mobile marketing) in a direct‑to‑consumer or retail environment.
Deep understanding of data‑driven direct marketing principles and best practices.
Working knowledge of CRM platforms (e.g., Salesforce, Oracle, Adobe, Epsilon).
Strong planning, stakeholder management, and ability to set and manage timelines and backlogs.
Able to identify opportunities and issues and proactively address them.
Passionate about CRM channel marketing and thriving in a fast‑paced environment.
Pay Range $89,565.00-$130,620.00 Annual
Benefits In addition to competitive pay, we offer Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligible), Tuition Reimbursement (if eligible), and on‑the‑job training opportunities. Full‑time associates receive a comprehensive benefits package including medical, dental, vision and more. Part‑time associates have access to dental and vision coverage. For more information please visit: www.mycampingworldbenefits.com
Equal Employment Opportunity We are an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service‑member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
We are seeking to fill this position; if you are viewing this posting for a different location or role, please apply to the appropriate posting.
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At Good Sam, we empower our customers’ joy of travel and champion the heritage of the open road. We’re passionate about fostering a community of like‑minded individuals who share a love for the open road and outdoor experiences, and we continuously innovate to meet the evolving needs of our members.
This position is a hybrid role based in our downtown Chicago office: 3 days in‑office, 2 days remote.
Responsibilities
Campaign Management: Oversee development, planning, and execution of integrated direct marketing campaigns to drive customer acquisition, conversion, and retention; identify optimization opportunities for improved conversion and revenue growth. Ensure CRM initiatives are executed accurately, on time, and aligned with campaign requirements, goals, and timelines. Optimize CRM content, messaging, and cadence through data‑driven A/B testing. Apply email, SMS, and push best practices in segmentation, audience building, personalized offers, and KPI measurements to improve channel performance.
CRM Strategy & Analytics: Develop customer contact/audience targeting strategies across email, SMS, push, and direct mail. Create, evaluate, and track KPIs; collaborate with the CRM analytics team to interpret results. Analyze campaign performance data and deliver insights and recommendations to business owners.
Cross‑Team Collaboration & Partnership: Partner with creative teams to develop on‑brand content; work with product marketing and business owners to identify optimization opportunities. Build strong cross‑team relationships and represent CRM in support of business needs. Manage external vendor relationships and partner with Marketing Technology and Engineering teams to refine the Martech Stack.
Requirements
Bachelor’s Degree in Marketing, Business or related field.
5+ years of experience in CRM campaign strategy and channel planning (direct mail, email, mobile marketing) in a direct‑to‑consumer or retail environment.
Deep understanding of data‑driven direct marketing principles and best practices.
Working knowledge of CRM platforms (e.g., Salesforce, Oracle, Adobe, Epsilon).
Strong planning, stakeholder management, and ability to set and manage timelines and backlogs.
Able to identify opportunities and issues and proactively address them.
Passionate about CRM channel marketing and thriving in a fast‑paced environment.
Pay Range $89,565.00-$130,620.00 Annual
Benefits In addition to competitive pay, we offer Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligible), Tuition Reimbursement (if eligible), and on‑the‑job training opportunities. Full‑time associates receive a comprehensive benefits package including medical, dental, vision and more. Part‑time associates have access to dental and vision coverage. For more information please visit: www.mycampingworldbenefits.com
Equal Employment Opportunity We are an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service‑member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
We are seeking to fill this position; if you are viewing this posting for a different location or role, please apply to the appropriate posting.
#J-18808-Ljbffr