BDG
BDG is seeking a creative and strategic marketer to join our Presale Marketing team. As a Client Solutions Manager, you will play a key role in the presale process - leading the development of compelling, custom proposals across BDG’s portfolio of brands. Your work will directly contribute to driving revenue growth across categories and clients. This role must be based out of one of the core markets, New York City, Chicago or Los Angeles. Working EST hours are required.
Key Responsibilities
Lead the development of innovative strategies across non-endemic categories (Auto, Tech, Finance, Food/Bev, CPG) - designing approaches that expand BDG’s influence beyond the core female lifestyle space and drive growth across emerging verticals
Collaborate closely with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams to develop strategic marketing proposals, reinforcing BDG’s position as a thought leader
Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
Join client calls and meetings as needed to present and articulate creative marketing concepts
Requirements
Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
Skilled at analyzing insights and translating data into actionable marketing opportunities
Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
Highly organized with strong project and time management skills; thrives in fast-paced environments
$75,000 - $82,500 a year
The expected semi-monthly gross salary offers are based on a wide range of factors, including, but not limited to, relevant skills, training, and experience.
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests of engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers.
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Key Responsibilities
Lead the development of innovative strategies across non-endemic categories (Auto, Tech, Finance, Food/Bev, CPG) - designing approaches that expand BDG’s influence beyond the core female lifestyle space and drive growth across emerging verticals
Collaborate closely with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams to develop strategic marketing proposals, reinforcing BDG’s position as a thought leader
Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
Join client calls and meetings as needed to present and articulate creative marketing concepts
Requirements
Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
Skilled at analyzing insights and translating data into actionable marketing opportunities
Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
Highly organized with strong project and time management skills; thrives in fast-paced environments
$75,000 - $82,500 a year
The expected semi-monthly gross salary offers are based on a wide range of factors, including, but not limited to, relevant skills, training, and experience.
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests of engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers.
#J-18808-Ljbffr