WP Engine
Overview
WP Engine is a global technology company that powers WordPress websites and applications for 1.5 million customers in 150+ countries. We provide premium solutions, tools, and services including platforms for WordPress, eCommerce, agency solutions, and developer tools. We are looking for a world-class Director of Product Marketing to lead go-to-market efforts and drive product success from concept to adoption. This role is ideal for a storyteller and product marketing leader who thrives in cross-functional environments, digs into customer insights, and turns complex ideas into simple, compelling narratives. Youll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. Youll lead a small high-performing team and collaborate with peers across product, marketing, and sales. We are excited about someone who is experimenting with or actively using AI to increase productivity and scale impact. What You’ll Do
Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption. Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals. Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development. Partner with Product Management to bring the voice of the customer into the roadmap and align on what we build and why. Own pricing and packaging recommendations for your products Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning. Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results. Collaborate cross-functionally with marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution. Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities. Use analytics to track product performance, measure ROI, and continuously improve marketing initiatives; adjust strategies based on data-driven insights. Requirements
7+ years of experience in product marketing, with at least 2 years in a leadership role. Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.). A master storyteller who can distill complexity into clarity—and make people care. Strong experience in pricing and packaging strategy Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios Experience partnering with Product and Sales teams to drive alignment and results. Curious and proactive about using AI tools to work smarter and faster. Proven ability to lead and develop a small team while collaborating effectively with other senior leaders. Experience in SaaS / B2B / your industry a plus Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed. Perks & Benefits
Ownership Mindset – Company stock options for every employee Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility Fertility Support – Fertility and IVF drug coverage included Financial Wellness –
401(k) with a 4% company match Company HSA contributions ($750 individual / $1,500 family)
Peace of Mind – 100% employer-paid short- and long-term disability insurance Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday Family and Caregiver Leave – Fully paid leave for new parents and caregivers Remote Work Support – $500 one-time home office setup stipend Invest in You – $100 monthly wellness allowance and free Calm subscription Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal Compensation & Equal Opportunity
At WP Engine, we strive to have the broadest possible view of diversity and are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by applicable law. Base Salary Range 172,000.00 - 258,000.00 We believe compensation should reflect impact and market value. The actual base pay will vary based on factors including skills and qualifications. Your talent acquisition partner can share more about total rewards during the hiring process. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Note: Some location-based postings and dates shown are remnants from the original posting and are not indicative of current openings.
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WP Engine is a global technology company that powers WordPress websites and applications for 1.5 million customers in 150+ countries. We provide premium solutions, tools, and services including platforms for WordPress, eCommerce, agency solutions, and developer tools. We are looking for a world-class Director of Product Marketing to lead go-to-market efforts and drive product success from concept to adoption. This role is ideal for a storyteller and product marketing leader who thrives in cross-functional environments, digs into customer insights, and turns complex ideas into simple, compelling narratives. Youll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. Youll lead a small high-performing team and collaborate with peers across product, marketing, and sales. We are excited about someone who is experimenting with or actively using AI to increase productivity and scale impact. What You’ll Do
Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption. Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals. Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development. Partner with Product Management to bring the voice of the customer into the roadmap and align on what we build and why. Own pricing and packaging recommendations for your products Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning. Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results. Collaborate cross-functionally with marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution. Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities. Use analytics to track product performance, measure ROI, and continuously improve marketing initiatives; adjust strategies based on data-driven insights. Requirements
7+ years of experience in product marketing, with at least 2 years in a leadership role. Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.). A master storyteller who can distill complexity into clarity—and make people care. Strong experience in pricing and packaging strategy Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios Experience partnering with Product and Sales teams to drive alignment and results. Curious and proactive about using AI tools to work smarter and faster. Proven ability to lead and develop a small team while collaborating effectively with other senior leaders. Experience in SaaS / B2B / your industry a plus Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed. Perks & Benefits
Ownership Mindset – Company stock options for every employee Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility Fertility Support – Fertility and IVF drug coverage included Financial Wellness –
401(k) with a 4% company match Company HSA contributions ($750 individual / $1,500 family)
Peace of Mind – 100% employer-paid short- and long-term disability insurance Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday Family and Caregiver Leave – Fully paid leave for new parents and caregivers Remote Work Support – $500 one-time home office setup stipend Invest in You – $100 monthly wellness allowance and free Calm subscription Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal Compensation & Equal Opportunity
At WP Engine, we strive to have the broadest possible view of diversity and are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by applicable law. Base Salary Range 172,000.00 - 258,000.00 We believe compensation should reflect impact and market value. The actual base pay will vary based on factors including skills and qualifications. Your talent acquisition partner can share more about total rewards during the hiring process. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Note: Some location-based postings and dates shown are remnants from the original posting and are not indicative of current openings.
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