The Wine Group in
National Accounts Vice President-On Premise
The Wine Group in, Livermore, California, United States, 94551
The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America
Job Description JOB SUMMARY
This role leads a dynamic, high-performing national on-premise team focused on driving sales growth and executing strategic initiatives across national accounts. The position is responsible for aligning TWG and wholesaler resources at the local, regional, and national levels to accelerate business performance.
Key responsibilities include developing and implementing long-term on-premise strategies and customer programs within the NAOP portfolio, fostering cross-functional collaboration across sales, marketing, and operations, and cultivating strong relationships with key stakeholders to maximize program impact and customer engagement. Success in this role is measured by the ability to meet revenue goals and broader business objectives through strategic planning and disciplined execution. This position reports directly to the EVP of National Accounts.
This role is eligible for remote work.
ESSENTIAL FUNCTIONS Strategic Go-to-Market Development:
Drive the development of go-to-market strategies for on-Premise priority brands and Corporate Brands to meet volume and revenue targets.
Develop both short-term and long-term joint business plans TWG NAOP Directors and NAOP buyers, ensuring alignment with business objectives.
Relationship Building and Influencing:
Build and maintain strong relationships with key NAOP buyers, agencies, and wholesaler NAOP leadership, directors as well as key State OP leads.
Work as the team lead and support your team to Influence key decision-maker to collaborate on shelf placements, product assortments, and promotional activities.
Cross-Functional Leadership:
Lead cross-functional planning with internal teams (finance, supply chain, FSO) to ensure accurate volume and forecasts.
Collaborate with Trade Marketing team to develop and sell impactful Trade Marketing programs tailored to on-premise needs.
Sales Execution and Program Management:
Lead the execution of TWG’s strategic initiatives, ensuring alignment with annual operating plans (AOP).
Conduct joint business planning meetings with NAOP buyers to drive actionable sales strategies.
Performance Analysis & Continuous Improvement:
Conduct regular on-premise state of the market analysis and analyze monthly NAOP execution at national and chain levels to identify opportunities for improvement.
Provide actionable insights based on customer, consumer, and competitor data to refine strategies and maximize sales impact.
Attract, develop, and retain a high-performing team to manage the sales process effectively.
Motivate, inspire, and lead teams to meet sales targets, including presenting compelling stories and driving internal engagement.
The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The company reserves the right to modify, add, or remove duties and to assign other responsibilities as necessary to meet business needs.
QUALIFICATIONS
10+ years of sales experience in the alcoholic beverage industry or related business with a knowledge and passion for both commercial and premium wines. 5 years of experience or more working with multi-unit on-premise operators or related experience.
Must have a strong understanding and working knowledge of retail, on-premise, and distributor pricing structures.
Bachelor’s Degree
Advanced wine knowledge or associated certifications preferred.
Well organized with the ability to lead high-performing teams.
Must be adaptive to change within the organization and industry.
Results-oriented, innovative, strong problem-solving, and negotiation skills.
Ability to multitask and work at a fast pace.
Proficient in Microsoft Office Suite.
Ability to work and succeed in a dynamic entrepreneurial environment.
Excellent communication and interpersonal skills.
Display integrity, character, and strong leadership skills.
Support and model all company procedures and policies.
PHYSICAL REQUIREMENTS
Ability to travel frequently to customer locations, events, and trade shows (up to 50% travel may be required).
Must be able to lift and carry product cases weighing up to 35 pounds.
Ability to stand, walk, and move for extended periods during customer visits, tastings, and promotional events.
Comfortable working in various environments, including bars, restaurants, retail stores, and outdoor venues.
Must have a valid driver’s license and reliable transportation.
COMPENSATION
Hiring Salary Range Posted: $213,900 - $280,000.
Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
NOTICE TO THIRD PARTY AGENCIES Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
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Job Description JOB SUMMARY
This role leads a dynamic, high-performing national on-premise team focused on driving sales growth and executing strategic initiatives across national accounts. The position is responsible for aligning TWG and wholesaler resources at the local, regional, and national levels to accelerate business performance.
Key responsibilities include developing and implementing long-term on-premise strategies and customer programs within the NAOP portfolio, fostering cross-functional collaboration across sales, marketing, and operations, and cultivating strong relationships with key stakeholders to maximize program impact and customer engagement. Success in this role is measured by the ability to meet revenue goals and broader business objectives through strategic planning and disciplined execution. This position reports directly to the EVP of National Accounts.
This role is eligible for remote work.
ESSENTIAL FUNCTIONS Strategic Go-to-Market Development:
Drive the development of go-to-market strategies for on-Premise priority brands and Corporate Brands to meet volume and revenue targets.
Develop both short-term and long-term joint business plans TWG NAOP Directors and NAOP buyers, ensuring alignment with business objectives.
Relationship Building and Influencing:
Build and maintain strong relationships with key NAOP buyers, agencies, and wholesaler NAOP leadership, directors as well as key State OP leads.
Work as the team lead and support your team to Influence key decision-maker to collaborate on shelf placements, product assortments, and promotional activities.
Cross-Functional Leadership:
Lead cross-functional planning with internal teams (finance, supply chain, FSO) to ensure accurate volume and forecasts.
Collaborate with Trade Marketing team to develop and sell impactful Trade Marketing programs tailored to on-premise needs.
Sales Execution and Program Management:
Lead the execution of TWG’s strategic initiatives, ensuring alignment with annual operating plans (AOP).
Conduct joint business planning meetings with NAOP buyers to drive actionable sales strategies.
Performance Analysis & Continuous Improvement:
Conduct regular on-premise state of the market analysis and analyze monthly NAOP execution at national and chain levels to identify opportunities for improvement.
Provide actionable insights based on customer, consumer, and competitor data to refine strategies and maximize sales impact.
Attract, develop, and retain a high-performing team to manage the sales process effectively.
Motivate, inspire, and lead teams to meet sales targets, including presenting compelling stories and driving internal engagement.
The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The company reserves the right to modify, add, or remove duties and to assign other responsibilities as necessary to meet business needs.
QUALIFICATIONS
10+ years of sales experience in the alcoholic beverage industry or related business with a knowledge and passion for both commercial and premium wines. 5 years of experience or more working with multi-unit on-premise operators or related experience.
Must have a strong understanding and working knowledge of retail, on-premise, and distributor pricing structures.
Bachelor’s Degree
Advanced wine knowledge or associated certifications preferred.
Well organized with the ability to lead high-performing teams.
Must be adaptive to change within the organization and industry.
Results-oriented, innovative, strong problem-solving, and negotiation skills.
Ability to multitask and work at a fast pace.
Proficient in Microsoft Office Suite.
Ability to work and succeed in a dynamic entrepreneurial environment.
Excellent communication and interpersonal skills.
Display integrity, character, and strong leadership skills.
Support and model all company procedures and policies.
PHYSICAL REQUIREMENTS
Ability to travel frequently to customer locations, events, and trade shows (up to 50% travel may be required).
Must be able to lift and carry product cases weighing up to 35 pounds.
Ability to stand, walk, and move for extended periods during customer visits, tastings, and promotional events.
Comfortable working in various environments, including bars, restaurants, retail stores, and outdoor venues.
Must have a valid driver’s license and reliable transportation.
COMPENSATION
Hiring Salary Range Posted: $213,900 - $280,000.
Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
NOTICE TO THIRD PARTY AGENCIES Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
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