Playfly Sports
Director, Max Virginia Sports Properties
Playfly Sports, Charlottesville, Virginia, United States, 22904
Director, Max Virginia Sports Properties
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Director, Max Virginia Sports Properties
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Playfly Sports . Description DIRECTOR, PLAYFLY MAX (VIRGINIA SPORTS PROPERTIES) Charlottesville, VA • On-site The Rundown
Playfly Sports is looking for a lead for our Playfly Max team in Charlottesville, VA. The Director will be responsible for generating NIL revenues on behalf of the University of Virginia to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the University of Virginia Athletics Department (Athletic Department), its strategic partners, and Virginia Sports Properties to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support NIL efforts and incremental revenues for the Athletic Department. What You’ll Accomplish
Partner with Athletic Department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at the University of Virginia Manage profit and loss & budget reports to maintain and exceed EBITDA budget Prospect, close and renew a significant number of high level NIL partnership deals Identify potential sponsors by networking with relevant stakeholders & business partners and researching local, regional & national companies Work with Virginia Sports Properties leadership and the Athletics Department and its strategic partners to create sales inventory, revenue projections and overall revenue strategy for University of Virginia project assets Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals Create sales proposals and draft/negotiate contracts with NIL sponsors Develop key marketing objectives with clients through needs assessment and a collaborative sales process Entertain and cultivate sponsors in non-game related settings Prepare end-of-year and periodic recaps for partners Represent Playfly Max, the University of Virginia, and Virginia Sports Properties in a professional manner Research sports sponsorship and the NIL industry and stay current with regard to relevant market trends and conditions Build a strong understanding of Playfly’s business units and offerings to leverage new business areas, leads, and categories Other job-related duties as assigned What You’ll Bring
Bachelor’s degree required 5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferable applicable skills Proven ability in managing, meeting & exceeding budget & revenue goals Familiarity with KORE or similar CRM system Strong experience and understanding of integrated and “conceptual” sales Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients Ability to develop and manage individual project P&L’s to a desired positive net outcome Outstanding verbal, written and interpersonal communication skills Demonstrated professional sales presentation skills Must be driven and coachable to execute the agreed upon revenue model and to understand the changing landscape of college athletics Travel, Lifting, Physical Requirements
Must be available for game days and evening athletic events and other special events Must be available to travel as needed for client presentations Must be able to work nights and weekends around sporting and other special events Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. Base Pay
The base pay range for this role is
$90,000—$95,000 USD . What We Do
Playfly Sports is a full-service, leading sports marketing and media company that enables brands to engage with sports fans on local, regional, and national levels through scaled linear, digital, and experiential assets. We drive outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games, and manage college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. What We Stand For
We are committed to diversity, equity, and inclusion and strive to create a workplace where everyone can thrive. We pursue meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve. EEOC & Diversity Statement
Playfly Sports affirms that inequality is detrimental to our associates, clients, and communities. We are committed to equal employment opportunities regardless of protected characteristics and will not discriminate on the basis of race, color, genetic information, creed, national origin, religion, sex, sexual orientation, gender identity or expression, disability, or other protected statuses. We support an inclusive workplace where associates excel based on merit and performance. Accommodations
Playfly Sports will provide reasonable accommodations for qualified individuals. If accommodations are needed to participate in the job application or interview process, to perform essential job functions, or to receive benefits, contact recruiting@playfly.com. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time. Equal Opportunity Employer Know Your Rights: For more information, please review the Know Your Rights notice from the Department of Labor. For California and UK Residents, please read our Privacy Policy.
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Join to apply for the
Director, Max Virginia Sports Properties
role at
Playfly Sports . Description DIRECTOR, PLAYFLY MAX (VIRGINIA SPORTS PROPERTIES) Charlottesville, VA • On-site The Rundown
Playfly Sports is looking for a lead for our Playfly Max team in Charlottesville, VA. The Director will be responsible for generating NIL revenues on behalf of the University of Virginia to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the University of Virginia Athletics Department (Athletic Department), its strategic partners, and Virginia Sports Properties to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support NIL efforts and incremental revenues for the Athletic Department. What You’ll Accomplish
Partner with Athletic Department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at the University of Virginia Manage profit and loss & budget reports to maintain and exceed EBITDA budget Prospect, close and renew a significant number of high level NIL partnership deals Identify potential sponsors by networking with relevant stakeholders & business partners and researching local, regional & national companies Work with Virginia Sports Properties leadership and the Athletics Department and its strategic partners to create sales inventory, revenue projections and overall revenue strategy for University of Virginia project assets Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals Create sales proposals and draft/negotiate contracts with NIL sponsors Develop key marketing objectives with clients through needs assessment and a collaborative sales process Entertain and cultivate sponsors in non-game related settings Prepare end-of-year and periodic recaps for partners Represent Playfly Max, the University of Virginia, and Virginia Sports Properties in a professional manner Research sports sponsorship and the NIL industry and stay current with regard to relevant market trends and conditions Build a strong understanding of Playfly’s business units and offerings to leverage new business areas, leads, and categories Other job-related duties as assigned What You’ll Bring
Bachelor’s degree required 5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferable applicable skills Proven ability in managing, meeting & exceeding budget & revenue goals Familiarity with KORE or similar CRM system Strong experience and understanding of integrated and “conceptual” sales Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients Ability to develop and manage individual project P&L’s to a desired positive net outcome Outstanding verbal, written and interpersonal communication skills Demonstrated professional sales presentation skills Must be driven and coachable to execute the agreed upon revenue model and to understand the changing landscape of college athletics Travel, Lifting, Physical Requirements
Must be available for game days and evening athletic events and other special events Must be available to travel as needed for client presentations Must be able to work nights and weekends around sporting and other special events Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. Base Pay
The base pay range for this role is
$90,000—$95,000 USD . What We Do
Playfly Sports is a full-service, leading sports marketing and media company that enables brands to engage with sports fans on local, regional, and national levels through scaled linear, digital, and experiential assets. We drive outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games, and manage college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. What We Stand For
We are committed to diversity, equity, and inclusion and strive to create a workplace where everyone can thrive. We pursue meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve. EEOC & Diversity Statement
Playfly Sports affirms that inequality is detrimental to our associates, clients, and communities. We are committed to equal employment opportunities regardless of protected characteristics and will not discriminate on the basis of race, color, genetic information, creed, national origin, religion, sex, sexual orientation, gender identity or expression, disability, or other protected statuses. We support an inclusive workplace where associates excel based on merit and performance. Accommodations
Playfly Sports will provide reasonable accommodations for qualified individuals. If accommodations are needed to participate in the job application or interview process, to perform essential job functions, or to receive benefits, contact recruiting@playfly.com. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time. Equal Opportunity Employer Know Your Rights: For more information, please review the Know Your Rights notice from the Department of Labor. For California and UK Residents, please read our Privacy Policy.
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