PTC
Overview
Director, Growth Marketing - Industrials
role at
PTC
Join to apply for the
Director, Growth Marketing - Industrials
role at
PTC
About PTC Growth Marketing PTC’s Growth Marketing team drives demand generation and customer acquisition for business growth. We execute bold campaigns, optimize conversion, and are relentless in aligning marketing action with real revenue results. If you thrive in an accountable, data-driven environment focused on the industrial sector, this is the opportunity to lead transformation at scale.
Key Responsibilities
Design and implement integrated account-based marketing (ABM) strategies for high-value industrial accounts, accelerating pipeline growth and deal velocity.
Collaborate closely with Sales, Product, and Executive Leadership to build robust, measurable pipelines and ensure seamless alignment with business objectives.
Leverage advanced analytics to monitor campaign performance, optimize conversion rates, and provide deep performance reporting to stakeholders.
Develop and refine go-to-market strategies, vertical messaging, and targeted campaigns tailored to the unique challenges and opportunities of industrial customers.
Build, inspire, and manage a high-performance team focused on lead acquisition, prospect nurturing, and continuous growth innovation.
Champion data-driven experimentation, A/B testing, and agile marketing practices to rapidly adapt to market shifts.
Own the delivery of regular ROI and campaign insights reports, translating metrics into actionable improvements.
Qualifications
10+ years in growth, demand generation, or digital marketing, with a proven track record in the industrial vertical and B2B environments.
Deep expertise with ABM, pipeline management, marketing automation, and performance analytics tools.
Experience leading teams in high-impact, results-driven organizations; management of demand generation managers a plus. (In North America and Germany)
Sharp business acumen; comfortable collaborating with cross-functional stakeholders and external partners.
Advanced skills in campaign optimization, marketing ROI measurement, and revenue-driven strategy
German fluency is a plus.
Success Metrics
YoY growth in marketing-sourced revenue and pipeline for industrial accounts
Improved conversion rates and marketing ROI through industry-leading campaign innovation
Regular delivery of actionable, data-driven insights to the executive team and relevant stakeholders.
Increased effectiveness and adoption of ABX strategies across key accounts
Seniority level
Director
Employment type
Full-time
Job function
Marketing, General Business, and Other
Industries
We’re committed to equal opportunity and an inclusive environment for all employees.
#J-18808-Ljbffr
role at
PTC
Join to apply for the
Director, Growth Marketing - Industrials
role at
PTC
About PTC Growth Marketing PTC’s Growth Marketing team drives demand generation and customer acquisition for business growth. We execute bold campaigns, optimize conversion, and are relentless in aligning marketing action with real revenue results. If you thrive in an accountable, data-driven environment focused on the industrial sector, this is the opportunity to lead transformation at scale.
Key Responsibilities
Design and implement integrated account-based marketing (ABM) strategies for high-value industrial accounts, accelerating pipeline growth and deal velocity.
Collaborate closely with Sales, Product, and Executive Leadership to build robust, measurable pipelines and ensure seamless alignment with business objectives.
Leverage advanced analytics to monitor campaign performance, optimize conversion rates, and provide deep performance reporting to stakeholders.
Develop and refine go-to-market strategies, vertical messaging, and targeted campaigns tailored to the unique challenges and opportunities of industrial customers.
Build, inspire, and manage a high-performance team focused on lead acquisition, prospect nurturing, and continuous growth innovation.
Champion data-driven experimentation, A/B testing, and agile marketing practices to rapidly adapt to market shifts.
Own the delivery of regular ROI and campaign insights reports, translating metrics into actionable improvements.
Qualifications
10+ years in growth, demand generation, or digital marketing, with a proven track record in the industrial vertical and B2B environments.
Deep expertise with ABM, pipeline management, marketing automation, and performance analytics tools.
Experience leading teams in high-impact, results-driven organizations; management of demand generation managers a plus. (In North America and Germany)
Sharp business acumen; comfortable collaborating with cross-functional stakeholders and external partners.
Advanced skills in campaign optimization, marketing ROI measurement, and revenue-driven strategy
German fluency is a plus.
Success Metrics
YoY growth in marketing-sourced revenue and pipeline for industrial accounts
Improved conversion rates and marketing ROI through industry-leading campaign innovation
Regular delivery of actionable, data-driven insights to the executive team and relevant stakeholders.
Increased effectiveness and adoption of ABX strategies across key accounts
Seniority level
Director
Employment type
Full-time
Job function
Marketing, General Business, and Other
Industries
We’re committed to equal opportunity and an inclusive environment for all employees.
#J-18808-Ljbffr