T-Mobile
Commercial Marketing Manager – Digital Channel (Fiber)
T-Mobile, Denver, Colorado, United States, 80285
Overview
Commercial Marketing Manager – Digital Channel (Fiber) to lead the strategy, performance, and growth of broadband digital sales experiences. Drive how customers discover, shop, and buy through Web, T-Life, and Digital Affiliate channels — helping T-Mobile bring Fiber and Fixed Wireless Access to more homes. You’ll be the connective force across teams — from Product and BI to Enablement and Retail — building seamless omni-channel experiences and driving measurable results. This is a hybrid work environment with three days in the office. What You’ll Do
Own the digital roadmap for broadband channels (Web, T-Life, Affiliates), ensuring alignment and parity across the portfolio. Lead digital-first sales experiences and continuously optimize performance in partnership with Postpaid and Prepaid Channel Managers. Collaborate across teams — Enablement, BI, and Product — to launch new digital capabilities and system enhancements. Track and optimize KPIs including traffic, CPL, CPGA, attach, and conversion to improve funnel performance. Bridge digital and retail, ensuring an integrated, customer-first experience across all sales touchpoints. Drive go-to-market readiness for new offers, promotions, and digital capabilities. What You Bring
Deep understanding of digital commerce ecosystems, including assisted and unassisted sales models. Strong analytical skills with experience in Adobe Analytics, Tableau, and Power BI. Proven success leading digital channel or go-to-market strategies in a matrixed environment. Exceptional collaboration and influence skills across cross-functional teams. Ability to translate data into actionable insights and executive-level storytelling. A strategic mindset with discipline in prioritization and flawless execution. You’ll Thrive Here If…
You love digging into data to uncover opportunities and trends. You get energy from collaborating across teams and moving big initiatives forward. You’re passionate about building frictionless digital experiences that convert. You balance long-term vision with short-term performance wins. Qualifications
Required:
4+ years of experience in digital sales, channel management, or eCommerce performance roles. Hands-on experience with Adobe Analytics, Tableau, and Power BI. Strong understanding of conversion funnels and customer journey optimization. Excellent communication and stakeholder management skills. Preferred:
Experience in telecom, broadband, or subscription-based industries. Knowledge of digital retail integration (BOPIS, T-Life, assisted conversion). Familiarity with Fiber and FWA products and channel operations. What Success Looks Like
Growth in digital contribution to broadband activations (Fiber and FWA). A unified, high-performing digital experience across channels. Clear, actionable insights shared with leadership to drive decisions. Strong partnerships that speed execution and remove friction. Recognition as the digital lead for T-Mobile’s broadband commercial team. Why T-Mobile
At T-Mobile, we’re changing the way the world connects — and we’re doing it fast. You’ll join a team that values innovation, collaboration, and performance. Here, your ideas have impact, your work moves the business forward, and your growth never stops. Legal and Benefits Notes:
T-Mobile is an Equal Opportunity Employer. Benefits include medical, dental, vision, 401(k), stock grants and purchase plan, paid time off, holidays, parental and family leave, and other programs. For details, see company benefits information. If you require accommodation during the application or interview process, please contact ApplicantAccommodation@t-mobile.com or 1-844-873-9500. Additional job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Sales and Business Development Industries: Telecommunications
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Commercial Marketing Manager – Digital Channel (Fiber) to lead the strategy, performance, and growth of broadband digital sales experiences. Drive how customers discover, shop, and buy through Web, T-Life, and Digital Affiliate channels — helping T-Mobile bring Fiber and Fixed Wireless Access to more homes. You’ll be the connective force across teams — from Product and BI to Enablement and Retail — building seamless omni-channel experiences and driving measurable results. This is a hybrid work environment with three days in the office. What You’ll Do
Own the digital roadmap for broadband channels (Web, T-Life, Affiliates), ensuring alignment and parity across the portfolio. Lead digital-first sales experiences and continuously optimize performance in partnership with Postpaid and Prepaid Channel Managers. Collaborate across teams — Enablement, BI, and Product — to launch new digital capabilities and system enhancements. Track and optimize KPIs including traffic, CPL, CPGA, attach, and conversion to improve funnel performance. Bridge digital and retail, ensuring an integrated, customer-first experience across all sales touchpoints. Drive go-to-market readiness for new offers, promotions, and digital capabilities. What You Bring
Deep understanding of digital commerce ecosystems, including assisted and unassisted sales models. Strong analytical skills with experience in Adobe Analytics, Tableau, and Power BI. Proven success leading digital channel or go-to-market strategies in a matrixed environment. Exceptional collaboration and influence skills across cross-functional teams. Ability to translate data into actionable insights and executive-level storytelling. A strategic mindset with discipline in prioritization and flawless execution. You’ll Thrive Here If…
You love digging into data to uncover opportunities and trends. You get energy from collaborating across teams and moving big initiatives forward. You’re passionate about building frictionless digital experiences that convert. You balance long-term vision with short-term performance wins. Qualifications
Required:
4+ years of experience in digital sales, channel management, or eCommerce performance roles. Hands-on experience with Adobe Analytics, Tableau, and Power BI. Strong understanding of conversion funnels and customer journey optimization. Excellent communication and stakeholder management skills. Preferred:
Experience in telecom, broadband, or subscription-based industries. Knowledge of digital retail integration (BOPIS, T-Life, assisted conversion). Familiarity with Fiber and FWA products and channel operations. What Success Looks Like
Growth in digital contribution to broadband activations (Fiber and FWA). A unified, high-performing digital experience across channels. Clear, actionable insights shared with leadership to drive decisions. Strong partnerships that speed execution and remove friction. Recognition as the digital lead for T-Mobile’s broadband commercial team. Why T-Mobile
At T-Mobile, we’re changing the way the world connects — and we’re doing it fast. You’ll join a team that values innovation, collaboration, and performance. Here, your ideas have impact, your work moves the business forward, and your growth never stops. Legal and Benefits Notes:
T-Mobile is an Equal Opportunity Employer. Benefits include medical, dental, vision, 401(k), stock grants and purchase plan, paid time off, holidays, parental and family leave, and other programs. For details, see company benefits information. If you require accommodation during the application or interview process, please contact ApplicantAccommodation@t-mobile.com or 1-844-873-9500. Additional job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Sales and Business Development Industries: Telecommunications
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