Globe Pequot Publishing Group
Senior Marketing and Publicity Manager
Globe Pequot Publishing Group, Old Lyme, Connecticut, us, 06371
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Senior Marketing and Publicity Manager
role at
Globe Pequot Publishing Group
We’re looking for an experienced, creative and digitally savvy Senior Marketing & Publicity Manager to join our high-performing marketing team. Focused primarily on non-fiction, this is an opportunity for a marketer and publicist with a strong track record across genres—particularly in areas of nature, outdoor recreation, nautical and science—to help shape and deliver high-impact, audience-driven marketing and publicity campaigns for a diverse list of top-selling and emerging authors. You’ll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.
Key Responsibilities
Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
Develop and deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, and author events
Collaborate closely with authors, agents, editors, and sales reps to communicate and align marketing and publicity plans with creative vision with a focus on sales targets
Ensure campaigns are delivered on time, within budget, and with measurable success
Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns
Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches
Partner with international teams to maximize global promotional opportunities and asset sharing
Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy
Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners
Other projects related to focused categories and general department responsibilities
Skills and Experience 5+ years delivering successful, strategic marketing and publicity campaigns
Excellent author care skills and experience and extensive network of media and booksellers
Strong writing, copyediting and communication skills and the ability to build effective working relationships across teams and with authors
A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and nautical
Stellar time-management skills, organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work both collaboratively and independently and demonstrate good follow-up and follow-through
Proficiency in Microsoft Office Suite and Adobe Pro
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Book Publishing
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Senior Marketing and Publicity Manager
role at
Globe Pequot Publishing Group
We’re looking for an experienced, creative and digitally savvy Senior Marketing & Publicity Manager to join our high-performing marketing team. Focused primarily on non-fiction, this is an opportunity for a marketer and publicist with a strong track record across genres—particularly in areas of nature, outdoor recreation, nautical and science—to help shape and deliver high-impact, audience-driven marketing and publicity campaigns for a diverse list of top-selling and emerging authors. You’ll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.
Key Responsibilities
Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
Develop and deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, and author events
Collaborate closely with authors, agents, editors, and sales reps to communicate and align marketing and publicity plans with creative vision with a focus on sales targets
Ensure campaigns are delivered on time, within budget, and with measurable success
Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns
Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches
Partner with international teams to maximize global promotional opportunities and asset sharing
Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy
Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners
Other projects related to focused categories and general department responsibilities
Skills and Experience 5+ years delivering successful, strategic marketing and publicity campaigns
Excellent author care skills and experience and extensive network of media and booksellers
Strong writing, copyediting and communication skills and the ability to build effective working relationships across teams and with authors
A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and nautical
Stellar time-management skills, organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work both collaboratively and independently and demonstrate good follow-up and follow-through
Proficiency in Microsoft Office Suite and Adobe Pro
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Book Publishing
Referrals increase your chances of interviewing at Globe Pequot Publishing Group by 2x
Sign in to set job alerts for “Marketing Publicity Manager” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr