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First American Financial

Marketing Analytics Specialist

First American Financial, North, South Carolina, United States, 29112

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Employer Industry: Marketing Analytics

Why consider this job opportunity:

Salary up to $83,600.00

Opportunity to play a critical role in shaping marketing strategies and decision-making

Comprehensive benefits package including medical, dental, vision, and 401k

Inclusive workplace culture that celebrates diversity, equity, and individuality

Chance to work in a supportive and innovative environment focused on continuous improvement

What to Expect (Job Responsibilities):

Build and maintain dashboards for campaign, channel, and ROI performance

Validate marketing data for accuracy, eliminating duplicates and errors

Deliver campaign performance readouts in clear, digestible formats

Partner with channel managers to design experiments and define success metrics

Analyze and report on validated tests, highlighting learnings for future campaigns

What is Required (Qualifications):

3–5 years of experience in marketing analytics, business intelligence, or performance reporting

Proven experience building dashboards and campaign reporting frameworks

Strong data validation and QA skills, with a focus on accuracy

Ability to synthesize complex data into clear insights and recommendations

Familiarity with attribution modeling and test/learn frameworks

How to Stand Out (Preferred Qualifications):

Collaborative mindset with experience working across Ops, Paid Media, and Demand Gen teams

Natural curiosity and a data-driven decision-making approach

Continuous improvement mindset and adaptability to new ideas

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