Conair LLC
Overview
Manager, Brand Digital Content at Conair LLC (Cuisinart brand). The role will play a key role in the strategic development, management, and distribution of content across multiple touchpoints, including Cuisinart.com, major retailer sites, retailer ecommerce storefronts, and advertising media outlets/placements. This position is essential for maintaining brand voice and ensuring all content aligns with brand guidelines and standards. Reports to the Senior Brand Content Manager and partners closely with Creative, Digital, and Media teams. Position Summary
The Manager, Brand Digital Content will strategize and manage engaging, high-quality content that strengthens brand presence, increases recognition, and enhances user experience. The ideal candidate has strong attention to detail, a creative mindset, excellent organizational skills, and the ability to collaborate effectively in a fast-paced environment. Key Responsibilities
Create and Manage Brand Website Digital Content Optimize and execute content for Cuisinart.com (e.g., homepage, product detail pages, etc.) Execute the build of below-the-fold enhanced content on PDPs, landing pages, etc. Make regular homepage updates that align with current national promotions, content pillars, seasonality, etc. Execute updates and refreshes on existing content to keep it relevant and accurate Own the recipe database, working closely with Product team, Test Kitchen/Culinary Innovation team, and SEO agency on recipe trends Brand.com and Retail.com Content Readiness Build AMZ A+ content Build and maintain Cuisinart brand stores across retailer partners Work across 20+ top retailers to ensure content brand guidelines are met and distributed in required formats Manage ratings & reviews syndication Monitor and Optimize Brand Digital Presence Work with SEO agency on content optimizations to drive organic search traffic and enhancements Perform digital shelf audits to ensure accuracy of Cuisinart brand across retailers Ensure brand consistency and compliance across all forms of content on all sites Collaborate with Web Development and SEO Teams to implement website enhancements and updates Content uploads and optimizations on Cuisinart YouTube channel Develop Brand Content Support internal photoshoots to ensure content aligns with brand guidelines Request internal shoots based on content needs aligned with the digital content calendar Collaborate with external partners such as creative agencies and production houses Assist in managing the digital editorial content calendar to align with brand goals and promotions Qualifications
3–5 years of experience in a brand content role (e.g., content assistant or manager) Experience in content strategy development and implementation Ability to manage multiple projects and work independently in a fast-paced environment Proficiency with content and ecommerce management tools such as Salesforce Commerce Cloud, Salsify, Syndigo, Crazy Egg, Amazon Vendor Central, YouTube Studio, Figma Knowledge of brand content and ecommerce best practices to drive engagement and conversion Creative thinker with attention to detail Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment Environmental Factors
Working conditions are normal for an office environment Must be able to sit for extended periods Must be able to use a computer keyboard and view a monitor for extended periods This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays What We Offer
Comprehensive Medical/Dental/Vision plans Generous Paid Time Off Programs Life & Disability Insurance FSA/HSA/Dependent Care FSA Paid Parental Leave 401k and company match EAP & Employee Wellness Programs Volunteer Days Paid Time Off Free breakfast and lunch in the Stamford office About Us
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. Conair’s brands include CONAIR, Cuisinart, BabylissPRO, Scünci, TRAVELSMART by CONAIR, and Waring. The company has a global presence with more than 1,000 patents and operates in over 120 countries. Join the Cuisinart Brand Team and help evolve the brand by creating compelling content that drives consumer engagement and marketing success. If you’re passionate about brand and creative strategy, driving brand visibility, and bringing campaigns to life across channels, apply now. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Manufacturing
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Manager, Brand Digital Content at Conair LLC (Cuisinart brand). The role will play a key role in the strategic development, management, and distribution of content across multiple touchpoints, including Cuisinart.com, major retailer sites, retailer ecommerce storefronts, and advertising media outlets/placements. This position is essential for maintaining brand voice and ensuring all content aligns with brand guidelines and standards. Reports to the Senior Brand Content Manager and partners closely with Creative, Digital, and Media teams. Position Summary
The Manager, Brand Digital Content will strategize and manage engaging, high-quality content that strengthens brand presence, increases recognition, and enhances user experience. The ideal candidate has strong attention to detail, a creative mindset, excellent organizational skills, and the ability to collaborate effectively in a fast-paced environment. Key Responsibilities
Create and Manage Brand Website Digital Content Optimize and execute content for Cuisinart.com (e.g., homepage, product detail pages, etc.) Execute the build of below-the-fold enhanced content on PDPs, landing pages, etc. Make regular homepage updates that align with current national promotions, content pillars, seasonality, etc. Execute updates and refreshes on existing content to keep it relevant and accurate Own the recipe database, working closely with Product team, Test Kitchen/Culinary Innovation team, and SEO agency on recipe trends Brand.com and Retail.com Content Readiness Build AMZ A+ content Build and maintain Cuisinart brand stores across retailer partners Work across 20+ top retailers to ensure content brand guidelines are met and distributed in required formats Manage ratings & reviews syndication Monitor and Optimize Brand Digital Presence Work with SEO agency on content optimizations to drive organic search traffic and enhancements Perform digital shelf audits to ensure accuracy of Cuisinart brand across retailers Ensure brand consistency and compliance across all forms of content on all sites Collaborate with Web Development and SEO Teams to implement website enhancements and updates Content uploads and optimizations on Cuisinart YouTube channel Develop Brand Content Support internal photoshoots to ensure content aligns with brand guidelines Request internal shoots based on content needs aligned with the digital content calendar Collaborate with external partners such as creative agencies and production houses Assist in managing the digital editorial content calendar to align with brand goals and promotions Qualifications
3–5 years of experience in a brand content role (e.g., content assistant or manager) Experience in content strategy development and implementation Ability to manage multiple projects and work independently in a fast-paced environment Proficiency with content and ecommerce management tools such as Salesforce Commerce Cloud, Salsify, Syndigo, Crazy Egg, Amazon Vendor Central, YouTube Studio, Figma Knowledge of brand content and ecommerce best practices to drive engagement and conversion Creative thinker with attention to detail Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment Environmental Factors
Working conditions are normal for an office environment Must be able to sit for extended periods Must be able to use a computer keyboard and view a monitor for extended periods This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays What We Offer
Comprehensive Medical/Dental/Vision plans Generous Paid Time Off Programs Life & Disability Insurance FSA/HSA/Dependent Care FSA Paid Parental Leave 401k and company match EAP & Employee Wellness Programs Volunteer Days Paid Time Off Free breakfast and lunch in the Stamford office About Us
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. Conair’s brands include CONAIR, Cuisinart, BabylissPRO, Scünci, TRAVELSMART by CONAIR, and Waring. The company has a global presence with more than 1,000 patents and operates in over 120 countries. Join the Cuisinart Brand Team and help evolve the brand by creating compelling content that drives consumer engagement and marketing success. If you’re passionate about brand and creative strategy, driving brand visibility, and bringing campaigns to life across channels, apply now. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Manufacturing
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