Strategy
Overview
Join to apply for the
Senior Campaign Manager
role at
Strategy . Company Description Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We are a market leader in enterprise analytics and mobility software, empowering people to make better decisions and revolutionizing how businesses operate. Strategy has adopted Bitcoin as a key asset and continues to drive a shift in treasury reserve strategy. Our people are the core of our success, and we foster an environment where curiosity, innovation, and excellence are valued. Our corporate values are bold, agile, engaged, impactful, and united. Join us and be part of an organization that lives and breathes innovation every day. You will be a crucial part of a mission to push the boundaries of analytics and redefine financial investment. Job Description The Role:
Strategy is seeking an energetic
Senior Campaign Manager
to drive the management and execution of our integrated campaign efforts. You will develop, manage, and execute multi-channel integrated campaigns that span digital, social, traditional outbound channels, and events to increase brand awareness, generate qualified leads, and drive sales pipeline growth. You will be an individual contributor who collaborates with web, product, sales, content, and event teams to optimize campaigns. The ideal candidate will be data-driven with a deep understanding of digital marketing channels, campaign creation and management, event management and logistics, and performance analytics. In-Office Position : Strategy is in-office Monday, Tuesday, Wednesday, and Thursday with Fridays as work-from-home. Responsibilities
Campaign Planning and Execution: Manage testing, execution, and optimization of integrated marketing campaigns across online and offline channels (email, webinars, events). Ensure alignment with marketing goals and target key audiences. Campaign Strategy & Planning: Develop comprehensive campaigns that drive demand and lead generation to support sales pipeline growth; coordinate with product marketing, sales, and event priorities. Lead Nurturing & Conversion: Design and execute lead nurturing programs using email, webinars, content syndication, retargeting, and event follow-ups to move leads through the funnel. Performance Analytics & Reporting: Use analytics tools (Google Analytics, Marketo, CRM systems) to measure campaign and event performance, track KPIs, and provide data-driven recommendations. A/B Testing & Optimization: Conduct ongoing tests on landing pages, emails, and event promotions; implement CRO strategies to maximize ROI. Collaboration & Coordination: Work with product marketing, design, content, web, field marketing, event teams, sales, and external agencies to align campaigns with go-to-market initiatives. Social Media & Content Strategy: Create engaging content that supports campaigns and drives digital and event engagement; ensure alignment with objectives and messaging. Budget Management: Manage campaign and event budgets to maximize ROI. Vendor Management: Coordinate with external agencies, event vendors, and suppliers to meet KPIs. Event Management & Logistics: Plan and execute events such as trade shows, conferences, webinars, and customer workshops, including venue selection, budgeting, promotion, registration, and post-event follow-up. Qualifications
Experience: 7+ years in digital marketing, campaign management, and event management, ideally in a B2B or SaaS environment. Ability to design and execute multi-channel campaigns and manage events from planning to post-event follow-up. Integrated Marketing & Event Expertise: Ability to develop, manage, and execute integrated campaigns and events to generate leads and drive pipeline. Data-Driven: Proficiency with Google Analytics, marketing automation (e.g., Marketo), event management systems (e.g., CVENT), and CRM (e.g., Salesforce). Leadership: Experience leading cross-functional initiatives and managing vendors and agency relationships. Creative & Analytical: Strategic thinker with hands-on execution and strong analytical skills to derive insights from data. Project Management: Strong organizational skills and ability to manage multiple campaigns and events concurrently. Education: Bachelor’s degree in Marketing, Business, Communications, Event Management, or related field. Why You’ll Love This Role
Opportunity to impact marketing, event success, and sales pipeline growth. Collaborative environment with room to innovate and experiment with new strategies and formats. Data-driven team focused on excellence and continuous improvement. Additional Information
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis. Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have difficulty using our online system and need an accommodation, contact application_accommodations@strategy.com. Visit Strategy’s Careers page for additional information.
#J-18808-Ljbffr
Join to apply for the
Senior Campaign Manager
role at
Strategy . Company Description Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We are a market leader in enterprise analytics and mobility software, empowering people to make better decisions and revolutionizing how businesses operate. Strategy has adopted Bitcoin as a key asset and continues to drive a shift in treasury reserve strategy. Our people are the core of our success, and we foster an environment where curiosity, innovation, and excellence are valued. Our corporate values are bold, agile, engaged, impactful, and united. Join us and be part of an organization that lives and breathes innovation every day. You will be a crucial part of a mission to push the boundaries of analytics and redefine financial investment. Job Description The Role:
Strategy is seeking an energetic
Senior Campaign Manager
to drive the management and execution of our integrated campaign efforts. You will develop, manage, and execute multi-channel integrated campaigns that span digital, social, traditional outbound channels, and events to increase brand awareness, generate qualified leads, and drive sales pipeline growth. You will be an individual contributor who collaborates with web, product, sales, content, and event teams to optimize campaigns. The ideal candidate will be data-driven with a deep understanding of digital marketing channels, campaign creation and management, event management and logistics, and performance analytics. In-Office Position : Strategy is in-office Monday, Tuesday, Wednesday, and Thursday with Fridays as work-from-home. Responsibilities
Campaign Planning and Execution: Manage testing, execution, and optimization of integrated marketing campaigns across online and offline channels (email, webinars, events). Ensure alignment with marketing goals and target key audiences. Campaign Strategy & Planning: Develop comprehensive campaigns that drive demand and lead generation to support sales pipeline growth; coordinate with product marketing, sales, and event priorities. Lead Nurturing & Conversion: Design and execute lead nurturing programs using email, webinars, content syndication, retargeting, and event follow-ups to move leads through the funnel. Performance Analytics & Reporting: Use analytics tools (Google Analytics, Marketo, CRM systems) to measure campaign and event performance, track KPIs, and provide data-driven recommendations. A/B Testing & Optimization: Conduct ongoing tests on landing pages, emails, and event promotions; implement CRO strategies to maximize ROI. Collaboration & Coordination: Work with product marketing, design, content, web, field marketing, event teams, sales, and external agencies to align campaigns with go-to-market initiatives. Social Media & Content Strategy: Create engaging content that supports campaigns and drives digital and event engagement; ensure alignment with objectives and messaging. Budget Management: Manage campaign and event budgets to maximize ROI. Vendor Management: Coordinate with external agencies, event vendors, and suppliers to meet KPIs. Event Management & Logistics: Plan and execute events such as trade shows, conferences, webinars, and customer workshops, including venue selection, budgeting, promotion, registration, and post-event follow-up. Qualifications
Experience: 7+ years in digital marketing, campaign management, and event management, ideally in a B2B or SaaS environment. Ability to design and execute multi-channel campaigns and manage events from planning to post-event follow-up. Integrated Marketing & Event Expertise: Ability to develop, manage, and execute integrated campaigns and events to generate leads and drive pipeline. Data-Driven: Proficiency with Google Analytics, marketing automation (e.g., Marketo), event management systems (e.g., CVENT), and CRM (e.g., Salesforce). Leadership: Experience leading cross-functional initiatives and managing vendors and agency relationships. Creative & Analytical: Strategic thinker with hands-on execution and strong analytical skills to derive insights from data. Project Management: Strong organizational skills and ability to manage multiple campaigns and events concurrently. Education: Bachelor’s degree in Marketing, Business, Communications, Event Management, or related field. Why You’ll Love This Role
Opportunity to impact marketing, event success, and sales pipeline growth. Collaborative environment with room to innovate and experiment with new strategies and formats. Data-driven team focused on excellence and continuous improvement. Additional Information
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis. Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have difficulty using our online system and need an accommodation, contact application_accommodations@strategy.com. Visit Strategy’s Careers page for additional information.
#J-18808-Ljbffr