Humana
Senior Associate, Brand Architecture & Strategy
Humana, Oklahoma City, Oklahoma, United States
Senior Associate, Brand Architecture & Strategy
This role supports the development and governance of Humana’s brand architecture—ensuring every brand, sub-brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Base pay range $94,900.00/yr - $130,500.00/yr
Note:
Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
Assist in the development of brand strategy frameworks, guidelines, and governance tools
Monitor brand usage and support adherence to architecture standards across the enterprise
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
Strong analytical, communication, and organizational skills
Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
Experience managing complex brand systems for portfolio brands in a client or agency setting
Proven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Background in brand identity systems, naming strategy, and trademark considerations
Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuit**ion assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process, we may contact you via text message and email using a platform to gather more information. You may be invited to participate in pre-recorded Voice, Text Messaging, and/or Video interviews. Your recorded interview will be reviewed and you will be informed if you will move forward to the next round.
If you have questions regarding this role posting and you are an Internal Candidate, please contact the recruiter with the requisition number for quicker assistance.
Travel: While this is a remote position, occasional travel to Humana offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana offers competitive benefits that support whole-person well-being, including medical, dental and vision benefits, 401(k) retirement savings plan, time off, disability coverage, life insurance, and other opportunities.
Application Deadline: 10-22-2025
About Us Humana Inc. is committed to putting health first – for teammates, customers and the company. Through Humana and CenterWell, we make it easier for people to achieve their best health.
Equal Opportunity Employer Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana complies with applicable laws and regulations regarding equal opportunity employment.
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Base pay range $94,900.00/yr - $130,500.00/yr
Note:
Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
Assist in the development of brand strategy frameworks, guidelines, and governance tools
Monitor brand usage and support adherence to architecture standards across the enterprise
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
Strong analytical, communication, and organizational skills
Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
Experience managing complex brand systems for portfolio brands in a client or agency setting
Proven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Background in brand identity systems, naming strategy, and trademark considerations
Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuit**ion assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process, we may contact you via text message and email using a platform to gather more information. You may be invited to participate in pre-recorded Voice, Text Messaging, and/or Video interviews. Your recorded interview will be reviewed and you will be informed if you will move forward to the next round.
If you have questions regarding this role posting and you are an Internal Candidate, please contact the recruiter with the requisition number for quicker assistance.
Travel: While this is a remote position, occasional travel to Humana offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana offers competitive benefits that support whole-person well-being, including medical, dental and vision benefits, 401(k) retirement savings plan, time off, disability coverage, life insurance, and other opportunities.
Application Deadline: 10-22-2025
About Us Humana Inc. is committed to putting health first – for teammates, customers and the company. Through Humana and CenterWell, we make it easier for people to achieve their best health.
Equal Opportunity Employer Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana complies with applicable laws and regulations regarding equal opportunity employment.
#J-18808-Ljbffr