Humana
Senior Associate, Brand Architecture & Strategy
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This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $94,900.00/yr - $130,500.00/yr
Become a part of our caring community and help us put health first
Are you a brand strategist who thrives on clarity, structure, and storytelling? As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub-brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
Assist in the development of brand strategy frameworks, guidelines, and governance tools
Monitor brand usage and support adherence to architecture standards across the enterprise
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
Strong analytical, communication, and organizational skills
Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
Experience managing complex brand systems for portfolio brands in a client or agency settingProven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Background in brand identity systems, naming strategy, and trademark considerations
Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy
Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 10-22-2025
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Insurance
Referrals increase your chances of interviewing at Humana by 2x
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Get AI-powered advice on this job and more exclusive features.
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $94,900.00/yr - $130,500.00/yr
Become a part of our caring community and help us put health first
Are you a brand strategist who thrives on clarity, structure, and storytelling? As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub-brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
Assist in the development of brand strategy frameworks, guidelines, and governance tools
Monitor brand usage and support adherence to architecture standards across the enterprise
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
Strong analytical, communication, and organizational skills
Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
Experience managing complex brand systems for portfolio brands in a client or agency settingProven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Background in brand identity systems, naming strategy, and trademark considerations
Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy
Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 10-22-2025
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Insurance
Referrals increase your chances of interviewing at Humana by 2x
Other Positions Sign in to set job alerts for “Senior Strategy Associate” roles.
(Remote) Business Analyst - Partner Operations & Strategy
Senior Manager, Global Enterprise Strategy
Advisor Business Analyst - Care and Case Management
Denver, CO $90,000.00-$120,000.00 1 month ago
Business Resilience Analyst (Remote - MT or PT)
United States $112,000.00-$140,000.00 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr