Humana
Senior Associate, Brand Architecture & Strategy
Join to apply for the Senior Associate, Brand Architecture & Strategy role at Humana.
Base pay range $94,900.00/yr - $130,500.00/yr
Become a part of our caring community and help us put health first.
As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub‑brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships.
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints.
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities.
Assist in the development of brand strategy frameworks, guidelines, and governance tools.
Monitor brand usage and support adherence to architecture standards across the enterprise.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting.
Strong analytical, communication, and organizational skills.
Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models.
Experience managing complex brand systems for portfolio brands in a client or agency setting.
Proven success in cross‑functional collaboration with teams such as Legal, Product, Analytics and Research.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Background in brand identity systems, naming strategy, and trademark considerations.
Demonstrated ability to leverage brand health tracking and insights into forward‑looking brand strategy.
Additional Information
At minimum, a download speed of 25 Mbps download and 10 Mbps upload is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the states of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will be subsequently informed if you will be moving forward to the next round of interviews.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $94,900 - $130,500 per year. This job is eligible for a bonus incentive plan based upon company and/or individual performance.
Application Deadline: 10-22-2025
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job Function: Business Development and Sales.
Industries: Insurance.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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Base pay range $94,900.00/yr - $130,500.00/yr
Become a part of our caring community and help us put health first.
As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub‑brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships.
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints.
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities.
Assist in the development of brand strategy frameworks, guidelines, and governance tools.
Monitor brand usage and support adherence to architecture standards across the enterprise.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting.
Strong analytical, communication, and organizational skills.
Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models.
Experience managing complex brand systems for portfolio brands in a client or agency setting.
Proven success in cross‑functional collaboration with teams such as Legal, Product, Analytics and Research.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Background in brand identity systems, naming strategy, and trademark considerations.
Demonstrated ability to leverage brand health tracking and insights into forward‑looking brand strategy.
Additional Information
At minimum, a download speed of 25 Mbps download and 10 Mbps upload is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the states of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will be subsequently informed if you will be moving forward to the next round of interviews.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $94,900 - $130,500 per year. This job is eligible for a bonus incentive plan based upon company and/or individual performance.
Application Deadline: 10-22-2025
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job Function: Business Development and Sales.
Industries: Insurance.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr