Marina Bay Sands
Senior Executive, Digital Marketing (Ecommerce)
Marina Bay Sands, Marina, California, United States, 93933
Job Responsibilities
Campaign Planning and Personalization
Planning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partners
Coordinating campaign launch to ensure timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions
Proposing relevant audience segments from our first party data to be used for campaign targeting
Collaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journey
Driving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenue
Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance
Performance Marketing
Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficiencies
Optimizing conversion rates and KPIs through data driven performance marketing
Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery
Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions
Analytics
Coordinating and supporting regular reporting and channel performance analysis
Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance
Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations
Ensuring best practices in tagging to effectively track campaign performance
Assist in website tagging as it relates to campaign setup and tracking maintenance as needed
Job Requirements Education & Certification
Bachelor’s Degree in Marketing or other related field
Experience
Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc. (solid marketing background with strong digital understanding and experience may be considered)
Other Prerequisites
Solid grasp of digital marketing concepts, strategies, and best practices, with a strong understanding of the evolving online landscape
Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
Ability to troubleshoot and problem solve in a fast-paced environment
Exceptional attention to detail, paired with strong organizational skills and the ability to manage multiple priorities effectively
Strong project and stakeholder management skills, ensuring alignment across teams and timely execution of initiatives
Excellent communication skills, both verbal and written, with the ability to convey digital best practices to stakeholders and partners to drive the broader marketing strategies and initiatives
Proficiency in web analytics and reporting tools such as Google Analytics (or similar) is a strong advantage, enabling data-driven decision-making and performance optimization
Passion for technology and its application in digital marketing – particularly in driving efficiencies, enhancing campaign performance and delivering seamless customer experiences
Demonstrate passion for and engagement with museums, attractions and entertainment-related experiences – viewed through the lens of how these elements support the overall Resort’s overarching objectives and drive business performance, is highly valued
#J-18808-Ljbffr
Planning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partners
Coordinating campaign launch to ensure timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions
Proposing relevant audience segments from our first party data to be used for campaign targeting
Collaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journey
Driving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenue
Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance
Performance Marketing
Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficiencies
Optimizing conversion rates and KPIs through data driven performance marketing
Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery
Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions
Analytics
Coordinating and supporting regular reporting and channel performance analysis
Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance
Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations
Ensuring best practices in tagging to effectively track campaign performance
Assist in website tagging as it relates to campaign setup and tracking maintenance as needed
Job Requirements Education & Certification
Bachelor’s Degree in Marketing or other related field
Experience
Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc. (solid marketing background with strong digital understanding and experience may be considered)
Other Prerequisites
Solid grasp of digital marketing concepts, strategies, and best practices, with a strong understanding of the evolving online landscape
Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
Ability to troubleshoot and problem solve in a fast-paced environment
Exceptional attention to detail, paired with strong organizational skills and the ability to manage multiple priorities effectively
Strong project and stakeholder management skills, ensuring alignment across teams and timely execution of initiatives
Excellent communication skills, both verbal and written, with the ability to convey digital best practices to stakeholders and partners to drive the broader marketing strategies and initiatives
Proficiency in web analytics and reporting tools such as Google Analytics (or similar) is a strong advantage, enabling data-driven decision-making and performance optimization
Passion for technology and its application in digital marketing – particularly in driving efficiencies, enhancing campaign performance and delivering seamless customer experiences
Demonstrate passion for and engagement with museums, attractions and entertainment-related experiences – viewed through the lens of how these elements support the overall Resort’s overarching objectives and drive business performance, is highly valued
#J-18808-Ljbffr