EVERSANA INTOUCH
Overview
EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We are committed to an inclusive culture and improving patient lives worldwide. Job Description WHAT DOES A SENIOR MEDIA PLANNER DO? We’re seeking a strategic and detail-driven Senior Media Planner to support the development and execution of HCP and/or DTC targeted pharmaceutical media campaigns across digital and traditional channels. You’ll work closely with the Media Supervisor to build tactical plans, manage direct buys, and ensure flawless campaign delivery from launch through optimization. Success requires collaboration with internal teams, media partners, and clients, and proficiency in tools like Prisma and media research platforms. The ideal candidate has a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery, thriving in a fast-paced environment while managing multiple projects and deadlines with a positive, collaborative, and detail-oriented approach. Responsibilities Media Planning & Buying Responsibilities: Assist in the media planning kick-off, ensuring media objectives are clear and aligned with client goals. Stay informed about marketplace trends and competitive insights to contribute to planning decisions. Utilize EVERSANA INTOUCH’s planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development. Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale. Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms. Help coordinate the creation and presentation of media strategies and plans to clients. Participate in weekly status meetings and help manage status documents. Assist internal activation teams (e.g., programmatic/paid search/paid social) with understanding client needs and deliverables. Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection. Oversee day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals. Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels. Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma. Guide Junior Planners and other team members in developing accurate traffic sheets and media buys. Coordinate trafficking, manage creative asset delivery, and ensure all assets align with campaign and client requirements (e.g., Creative Asset Trackers, MRD/creative matrix). Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs). Support billing processes, ensuring accuracy and resolving discrepancies. Collaborate with Account Management, PMs, Creative, Data Science/Analytics, and subject-matter-expert teams to ensure smooth execution of campaigns. Maintain communication with the direct manager, and other senior members of the team, on campaign progress and issues. Contribute insights and recommendations to support new business development when needed. Qualifications WHAT ARE WE LOOKING FOR? Requirements 3-5+ years of active experience in a media planning and/or buying role (digital is a priority), preferably with an agency. Pharma media experience, touching on diverse conditions, disease states, and audiences (DTC, HCP, Payer) is a plus. Experience with syndicated planning tools (e.g., MRI/Simmons, Vivvix, Pathmatics, Nielsen, Innovid, SRDS) is preferred. Experience managing multiple accounts and campaigns. Experience within Prisma and MediaOcean is required. Familiarity with the total marketing process and the strategic role of media. BA/BS degree Strong written, presentation, verbal, interpersonal, and organizational skills. Critical thinking, problem-solving, and strong negotiation abilities. Ability to manage multiple projects, clients, and accounts in a fast-paced environment. Strong computer skills (Word, Excel, PowerPoint) with advanced proficiency in Excel. Proficiency in media management, billing systems, and competitive/targeting tools. Solid understanding of marketing, advertising, media concepts, and budget requirements. Experience with third-party ad servers. Ability to work cross-channel and integrate digital and offline/non-digital media strategies. Detail-oriented with a commitment to follow-through and process improvement. Ability to navigate cross-department relationships effectively. Strong communication skills and a proactive attitude toward campaign execution and team collaboration. Additional Information Our company policies and equal opportunity statements apply. EVERSANA is committed to providing competitive salaries and benefits. The base salary range for this position is $65,000.00 to $90,000.00 and may vary by location and experience. EVERSANA reserves the right to modify this range at any time. Our hiring practices are aligned with Equal Opportunity laws and Diversity, Equity & Inclusion principles. Our team is aware of fraudulent job offers in the market. EVERSANA would never request personal information or payment during the employment process. We respect the rights of all candidates exploring careers with EVERSANA. From EVERSANA’s inception, Diversity, Equity & Inclusion have been key to our success. We are an Equal Opportunity Employer, welcoming candidates from diverse backgrounds. We strive for inclusion and respect across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. All employees’ points of view are valued. Consistent with the Americans with Disabilities Act (ADA) and applicable laws, EVERSANA provides reasonable accommodations to qualified applicants, upon request. If accommodations are needed, please contact applicantsupport@eversana.com. Follow us on LinkedIn | Twitter
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EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We are committed to an inclusive culture and improving patient lives worldwide. Job Description WHAT DOES A SENIOR MEDIA PLANNER DO? We’re seeking a strategic and detail-driven Senior Media Planner to support the development and execution of HCP and/or DTC targeted pharmaceutical media campaigns across digital and traditional channels. You’ll work closely with the Media Supervisor to build tactical plans, manage direct buys, and ensure flawless campaign delivery from launch through optimization. Success requires collaboration with internal teams, media partners, and clients, and proficiency in tools like Prisma and media research platforms. The ideal candidate has a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery, thriving in a fast-paced environment while managing multiple projects and deadlines with a positive, collaborative, and detail-oriented approach. Responsibilities Media Planning & Buying Responsibilities: Assist in the media planning kick-off, ensuring media objectives are clear and aligned with client goals. Stay informed about marketplace trends and competitive insights to contribute to planning decisions. Utilize EVERSANA INTOUCH’s planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development. Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale. Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms. Help coordinate the creation and presentation of media strategies and plans to clients. Participate in weekly status meetings and help manage status documents. Assist internal activation teams (e.g., programmatic/paid search/paid social) with understanding client needs and deliverables. Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection. Oversee day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals. Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels. Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma. Guide Junior Planners and other team members in developing accurate traffic sheets and media buys. Coordinate trafficking, manage creative asset delivery, and ensure all assets align with campaign and client requirements (e.g., Creative Asset Trackers, MRD/creative matrix). Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs). Support billing processes, ensuring accuracy and resolving discrepancies. Collaborate with Account Management, PMs, Creative, Data Science/Analytics, and subject-matter-expert teams to ensure smooth execution of campaigns. Maintain communication with the direct manager, and other senior members of the team, on campaign progress and issues. Contribute insights and recommendations to support new business development when needed. Qualifications WHAT ARE WE LOOKING FOR? Requirements 3-5+ years of active experience in a media planning and/or buying role (digital is a priority), preferably with an agency. Pharma media experience, touching on diverse conditions, disease states, and audiences (DTC, HCP, Payer) is a plus. Experience with syndicated planning tools (e.g., MRI/Simmons, Vivvix, Pathmatics, Nielsen, Innovid, SRDS) is preferred. Experience managing multiple accounts and campaigns. Experience within Prisma and MediaOcean is required. Familiarity with the total marketing process and the strategic role of media. BA/BS degree Strong written, presentation, verbal, interpersonal, and organizational skills. Critical thinking, problem-solving, and strong negotiation abilities. Ability to manage multiple projects, clients, and accounts in a fast-paced environment. Strong computer skills (Word, Excel, PowerPoint) with advanced proficiency in Excel. Proficiency in media management, billing systems, and competitive/targeting tools. Solid understanding of marketing, advertising, media concepts, and budget requirements. Experience with third-party ad servers. Ability to work cross-channel and integrate digital and offline/non-digital media strategies. Detail-oriented with a commitment to follow-through and process improvement. Ability to navigate cross-department relationships effectively. Strong communication skills and a proactive attitude toward campaign execution and team collaboration. Additional Information Our company policies and equal opportunity statements apply. EVERSANA is committed to providing competitive salaries and benefits. The base salary range for this position is $65,000.00 to $90,000.00 and may vary by location and experience. EVERSANA reserves the right to modify this range at any time. Our hiring practices are aligned with Equal Opportunity laws and Diversity, Equity & Inclusion principles. Our team is aware of fraudulent job offers in the market. EVERSANA would never request personal information or payment during the employment process. We respect the rights of all candidates exploring careers with EVERSANA. From EVERSANA’s inception, Diversity, Equity & Inclusion have been key to our success. We are an Equal Opportunity Employer, welcoming candidates from diverse backgrounds. We strive for inclusion and respect across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. All employees’ points of view are valued. Consistent with the Americans with Disabilities Act (ADA) and applicable laws, EVERSANA provides reasonable accommodations to qualified applicants, upon request. If accommodations are needed, please contact applicantsupport@eversana.com. Follow us on LinkedIn | Twitter
#J-18808-Ljbffr