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Medier Agency

SEM [PPC] Specialist (iGaming - US/CA Market Focus)

Medier Agency, Trenton, New Jersey, United States

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SEM [PPC] Specialist (iGaming - US/CA Market Focus)

SEM [PPC] Specialist (iGaming - US/CA Market Focus)

2 weeks ago Be among the first 25 applicants Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results. Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. The Role: We’re looking for a courageous, humble, and motivated person to be part of our growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help us dominate the 1st page of search engines in the highly competitive

US and Canadian market s — we want to hear from you. Let’s do some magic together! Responsibilities: Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube) Conduct keyword selection and audience targeting Collaborate with other departments (CRM, Developers, BI, etc.) Monitor budgets and adjust bids to improve ROI Track KPIs to assess performance and identify issues Produce reports and dashboards for management Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple markets Identify and mitigate click fraud risks Stay up to date with SEM trends Requirements: Minimum 1 year of paid search experience in the iGaming industry Proven experience managing PPC campaigns targeting the US and/or Canadian markets Experience in data analysis and reporting Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.) Analytical thinking with strong math skills Google Ads certification preferred Experience with keyword research, analysis, and optimization tools Fluent in English + another language Proactive and self-motivated Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing Industries

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