Perceptive Inc.
Overview
Join to apply for the
Senior Digital Marketing Manager
role at
Perceptive Inc. This role is remote. Candidates located in US East Coast Time Zone are preferred. The annual base salary range for this role is
$82,150 - $125,000 . This range represents the anticipated initial annual salary and will vary depending on several factors including the candidate’s experience and skills as well as market rate adjustment. Come as you are. We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. At Perceptive, we enable the world’s pharmaceutical, biotech, and clinical research organizations to rapidly discover and advance life-changing treatments. Together, our global team delivers unmatched scientific and technological expertise, global operational experience, and end-to-end solutions to help the global research community realize tomorrow’s new therapies. To do this, we need people like you.
Responsibilities
As Senior Digital Marketing Manager, you will be responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks as well as overseeing and optimizing the infrastructure of digital marketing efforts.
The digital marketing strategy must support the overall Business Unit strategy in parallel with the strategic marketing vision and must support the ongoing development and growth of commercial success as defined by the annual goals and targets.
Safeguard the Perceptive and Business Unit brand and manage the day-to-day operations of digital marketing campaigns, ensuring efficient execution and alignment with business objectives.
Support marketing initiatives with a blend of technical prowess, analytical thinking, and creativity to drive continuous improvement in digital marketing performance.
Key Responsibilities
Digital Marketing: Oversee all aspects of digital marketing including marketing automation, website CMS, digital advertising platforms, social media platforms, and various martech software applications.
Social media: Manage social media platforms; determine and create optimal assets to increase engagement.
Website Management: Keep the corporate website current and up to date and manage its administration.
Creative Development: Develop imagery and other assets for internal and external use.
Data Analytics & Reporting: Evaluate important metrics that affect website traffic, digital advertising, and marketing campaigns; assess current demand generation strategies and identify necessary investments to enhance campaign returns and efficiency.
Digital Campaign Execution: Execute, monitor, and optimize digital marketing campaigns across channels including SEO, SEM, email marketing, social media, and display advertising. Create and execute campaigns, email drips, nurturing programs, and paid media (LinkedIn Ads, Google Ads, ABM/IP targeting) to drive sales and/or quality leads. Collaborate with Marketing and Lead Generation teams delivering digital intelligence to the commercial team in lead scoring, qualified lead management, and accountability tracking.
Other: Carry out any other reasonable duties as required.
Functional Competencies (Technical knowledge/Skills)
Excellent interpersonal, verbal and written communication skills, and ability to work in a fast-paced business environment.
High emotional intelligence and ability to work across teams with different types of individuals.
Ability to work independently and efficiently with an emphasis on time management and completing priorities on time with quality.
Proven creative skills and ability to direct internal / external stakeholders in asset development as required.
Flexible attitude with respect to work assignments and new learning.
Ability to manage multiple tasks with enthusiasm and prioritize workload with attention to detail.
Ability to identify and implement process improvements.
Proactive participation in skills improvement training and encouragement of their teams to participate.
Ability to coach others to succeed, enhancing individual and professional development, and sharing knowledge and expertise.
Builds and maintains knowledge of technology within the life sciences industry and how it affects customers adopting our products.
Maintains awareness of trends, tools, technology, techniques, and processes within the Life sciences domain.
Experience, Education, and Certifications
Experience in the same or similar role.
Demonstrable experience in: Digital marketing channels, paid digital media, social media, SEM/SEO, Google Analytics, Salesforce CRM, Pardot/Account Engagement, WordPress and WP Engine, Adobe Creative Suite; video development/editing skills are an advantage.
Digital-forward, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines.
Bachelor’s Degree in a marketing discipline or related study, or equivalent project-related experience.
Job Details
Location: Remote (US East Coast Time Zone preferred).
Seniority level: Mid-Senior level.
Employment type: Full-time.
Job function: Marketing.
This role is remote. The annual base salary range for this role is $82,150 - $125,000. This range represents the anticipated initial annual salary and will vary depending on experience, skills, and market rate adjustment.
Additional Get notified when a new job is posted.
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Join to apply for the
Senior Digital Marketing Manager
role at
Perceptive Inc. This role is remote. Candidates located in US East Coast Time Zone are preferred. The annual base salary range for this role is
$82,150 - $125,000 . This range represents the anticipated initial annual salary and will vary depending on several factors including the candidate’s experience and skills as well as market rate adjustment. Come as you are. We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. At Perceptive, we enable the world’s pharmaceutical, biotech, and clinical research organizations to rapidly discover and advance life-changing treatments. Together, our global team delivers unmatched scientific and technological expertise, global operational experience, and end-to-end solutions to help the global research community realize tomorrow’s new therapies. To do this, we need people like you.
Responsibilities
As Senior Digital Marketing Manager, you will be responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks as well as overseeing and optimizing the infrastructure of digital marketing efforts.
The digital marketing strategy must support the overall Business Unit strategy in parallel with the strategic marketing vision and must support the ongoing development and growth of commercial success as defined by the annual goals and targets.
Safeguard the Perceptive and Business Unit brand and manage the day-to-day operations of digital marketing campaigns, ensuring efficient execution and alignment with business objectives.
Support marketing initiatives with a blend of technical prowess, analytical thinking, and creativity to drive continuous improvement in digital marketing performance.
Key Responsibilities
Digital Marketing: Oversee all aspects of digital marketing including marketing automation, website CMS, digital advertising platforms, social media platforms, and various martech software applications.
Social media: Manage social media platforms; determine and create optimal assets to increase engagement.
Website Management: Keep the corporate website current and up to date and manage its administration.
Creative Development: Develop imagery and other assets for internal and external use.
Data Analytics & Reporting: Evaluate important metrics that affect website traffic, digital advertising, and marketing campaigns; assess current demand generation strategies and identify necessary investments to enhance campaign returns and efficiency.
Digital Campaign Execution: Execute, monitor, and optimize digital marketing campaigns across channels including SEO, SEM, email marketing, social media, and display advertising. Create and execute campaigns, email drips, nurturing programs, and paid media (LinkedIn Ads, Google Ads, ABM/IP targeting) to drive sales and/or quality leads. Collaborate with Marketing and Lead Generation teams delivering digital intelligence to the commercial team in lead scoring, qualified lead management, and accountability tracking.
Other: Carry out any other reasonable duties as required.
Functional Competencies (Technical knowledge/Skills)
Excellent interpersonal, verbal and written communication skills, and ability to work in a fast-paced business environment.
High emotional intelligence and ability to work across teams with different types of individuals.
Ability to work independently and efficiently with an emphasis on time management and completing priorities on time with quality.
Proven creative skills and ability to direct internal / external stakeholders in asset development as required.
Flexible attitude with respect to work assignments and new learning.
Ability to manage multiple tasks with enthusiasm and prioritize workload with attention to detail.
Ability to identify and implement process improvements.
Proactive participation in skills improvement training and encouragement of their teams to participate.
Ability to coach others to succeed, enhancing individual and professional development, and sharing knowledge and expertise.
Builds and maintains knowledge of technology within the life sciences industry and how it affects customers adopting our products.
Maintains awareness of trends, tools, technology, techniques, and processes within the Life sciences domain.
Experience, Education, and Certifications
Experience in the same or similar role.
Demonstrable experience in: Digital marketing channels, paid digital media, social media, SEM/SEO, Google Analytics, Salesforce CRM, Pardot/Account Engagement, WordPress and WP Engine, Adobe Creative Suite; video development/editing skills are an advantage.
Digital-forward, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines.
Bachelor’s Degree in a marketing discipline or related study, or equivalent project-related experience.
Job Details
Location: Remote (US East Coast Time Zone preferred).
Seniority level: Mid-Senior level.
Employment type: Full-time.
Job function: Marketing.
This role is remote. The annual base salary range for this role is $82,150 - $125,000. This range represents the anticipated initial annual salary and will vary depending on experience, skills, and market rate adjustment.
Additional Get notified when a new job is posted.
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr