Toledo Museum of Art
Communications & Public Relations Lead
Toledo Museum of Art, Toledo, Ohio, United States, 43614
Overview
Communications & Public Relations Lead at Toledo Museum of Art. This role is part of the Marketing & Communications team and focuses on earned media, reputation management, and guiding the museum's public relations efforts to ensure TMA's voice, values, and vision are consistently represented across media channels and diverse audiences. Key Responsibilities
Strategy, Planning & Execution
Collaborate with the Director of Marketing, Communications & Brand Strategy to refine and implement an annual PR plan with monthly, quarterly, and project-based goals and objectives focused on earned media and reputation management. Serve as the Museum’s primary contact for all media inquiries, ensuring timely, accurate, and consistent messaging. Provide communications counsel and media training to Museum leaders and staff to strengthen confidence and consistency in public-facing communication. Monitor and report on media coverage, identifying opportunities to strengthen visibility and reputation.
Media & Public Relations
Lead proactive media outreach, including pitching stories, writing press releases, coordinating interviews, press previews, and other media events; coordinate internal and external agency resources to fulfill all press releases and press events opportunities. Build and sustain relationships with journalists, editors, influencers, and community partners to amplify the Museum’s initiatives. Manage the relationship with TMA’s PR agency of record, ensuring alignment and strong outcomes. Support crisis communications and reputation management efforts in partnership with Museum leadership.
Content & Collaboration
Partner with the Marketing Content Strategist and the Digital Content Producer to align PR messaging with social media strategies, campaigns, and content calendars. Develop talking points that serve as the backbone of internal and external communications for exhibitions, events, projects, and initiatives. Collaborate with other members of the marketing team to ensure cohesive and engaging storytelling across all channels.
Innovation & Leadership
Develop a deep understanding of TMA’s mission and the museum industry to inform unique and relevant story angles. Build strong relationships with Museum leaders to understand strategic priorities and what will make TMA noteworthy publicly. Maintain innovative approaches that distinguish TMA and create relevance with the public; cultivate new and creative ways to share TMA’s stories with diverse audiences and strengthen community trust. Serve as a thought partner within the Marketing & Communications team, fostering collaboration, creativity and excellence. Represent TMA at community events and professional forums as appropriate.
Other duties as assigned or required. Education And Experience
Bachelor’s degree required; Master’s degree in communications, public relations, marketing or related field preferred. 5+ years’ work experience in communications, public relations, marketing, or publishing role required. Specialized Knowledge, Competencies, And Abilities
Demonstrated expertise in earned media strategy and reputation management Exceptional writing, editing, and verbal communications skills Strong media relations experience, including on-the-record engagement Ability to conduct effective media training and spokesperson preparation Enjoys collaboration across departments and disciplines Highly organized and adept at managing multiple projects in a fast-paced environment Excellent project management skills with the ability to use a project management system (such as Wrike) A passion for museums, art, and the strategic vision of The Toledo Museum of Art Ability to work some early mornings, evenings, and/or weekends to support Museum functions Physical Requirements And Work Environment
Standard open office work environment with typical office equipment. Position may require lifting up to 25 pounds and occasional exposure to weather conditions when supporting events. Some evenings and weekends may be required for Museum functions. Benefits
25 Days of Paid Time Off Annually 6 Paid Holidays Annually 2 Paid Floating Holidays Annually 3 Paid Volunteer Days Annually Birthday Paid Day Off Medical, Dental, & Vision Insurance 403b Retirement Savings Plan Short-Term Disability, Long-Term Disability, Term Life and AD&D Insurance Plans Paid Parental Leave Pet Insurance Employee Assistance Plan Museum Family Membership Employee Discounts in the Museum Store, Café, Studio Art Classes, & More The Toledo Museum of Art provides equal opportunity for employment and promotion to all qualified employees and applicants. No person shall be discriminated against in employment on the basis of race, color, religion, gender, age, national origin, marital status, disability, sexual orientation, veteran status or any other status or condition protected by applicable federal or state statutes. The Museum is committed to maintaining an environment in which all employees are treated equitably and given the opportunity to achieve their full potential in the workplace. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at jobs@toledomuseum.org or (567)-666-0387.
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Communications & Public Relations Lead at Toledo Museum of Art. This role is part of the Marketing & Communications team and focuses on earned media, reputation management, and guiding the museum's public relations efforts to ensure TMA's voice, values, and vision are consistently represented across media channels and diverse audiences. Key Responsibilities
Strategy, Planning & Execution
Collaborate with the Director of Marketing, Communications & Brand Strategy to refine and implement an annual PR plan with monthly, quarterly, and project-based goals and objectives focused on earned media and reputation management. Serve as the Museum’s primary contact for all media inquiries, ensuring timely, accurate, and consistent messaging. Provide communications counsel and media training to Museum leaders and staff to strengthen confidence and consistency in public-facing communication. Monitor and report on media coverage, identifying opportunities to strengthen visibility and reputation.
Media & Public Relations
Lead proactive media outreach, including pitching stories, writing press releases, coordinating interviews, press previews, and other media events; coordinate internal and external agency resources to fulfill all press releases and press events opportunities. Build and sustain relationships with journalists, editors, influencers, and community partners to amplify the Museum’s initiatives. Manage the relationship with TMA’s PR agency of record, ensuring alignment and strong outcomes. Support crisis communications and reputation management efforts in partnership with Museum leadership.
Content & Collaboration
Partner with the Marketing Content Strategist and the Digital Content Producer to align PR messaging with social media strategies, campaigns, and content calendars. Develop talking points that serve as the backbone of internal and external communications for exhibitions, events, projects, and initiatives. Collaborate with other members of the marketing team to ensure cohesive and engaging storytelling across all channels.
Innovation & Leadership
Develop a deep understanding of TMA’s mission and the museum industry to inform unique and relevant story angles. Build strong relationships with Museum leaders to understand strategic priorities and what will make TMA noteworthy publicly. Maintain innovative approaches that distinguish TMA and create relevance with the public; cultivate new and creative ways to share TMA’s stories with diverse audiences and strengthen community trust. Serve as a thought partner within the Marketing & Communications team, fostering collaboration, creativity and excellence. Represent TMA at community events and professional forums as appropriate.
Other duties as assigned or required. Education And Experience
Bachelor’s degree required; Master’s degree in communications, public relations, marketing or related field preferred. 5+ years’ work experience in communications, public relations, marketing, or publishing role required. Specialized Knowledge, Competencies, And Abilities
Demonstrated expertise in earned media strategy and reputation management Exceptional writing, editing, and verbal communications skills Strong media relations experience, including on-the-record engagement Ability to conduct effective media training and spokesperson preparation Enjoys collaboration across departments and disciplines Highly organized and adept at managing multiple projects in a fast-paced environment Excellent project management skills with the ability to use a project management system (such as Wrike) A passion for museums, art, and the strategic vision of The Toledo Museum of Art Ability to work some early mornings, evenings, and/or weekends to support Museum functions Physical Requirements And Work Environment
Standard open office work environment with typical office equipment. Position may require lifting up to 25 pounds and occasional exposure to weather conditions when supporting events. Some evenings and weekends may be required for Museum functions. Benefits
25 Days of Paid Time Off Annually 6 Paid Holidays Annually 2 Paid Floating Holidays Annually 3 Paid Volunteer Days Annually Birthday Paid Day Off Medical, Dental, & Vision Insurance 403b Retirement Savings Plan Short-Term Disability, Long-Term Disability, Term Life and AD&D Insurance Plans Paid Parental Leave Pet Insurance Employee Assistance Plan Museum Family Membership Employee Discounts in the Museum Store, Café, Studio Art Classes, & More The Toledo Museum of Art provides equal opportunity for employment and promotion to all qualified employees and applicants. No person shall be discriminated against in employment on the basis of race, color, religion, gender, age, national origin, marital status, disability, sexual orientation, veteran status or any other status or condition protected by applicable federal or state statutes. The Museum is committed to maintaining an environment in which all employees are treated equitably and given the opportunity to achieve their full potential in the workplace. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at jobs@toledomuseum.org or (567)-666-0387.
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