Oaks Senior Living
Oaks Senior Living is recruiting a Sales Leader who has a passion for working with seniors. Our culture centers around a Person Centered Lifestyle with strong core values and a dedication to enriching the lives of those we serve. The Sales Leader markets the facility through building positive relationships with referral sources and qualified prospects, educating them on Oaks Senior Living philosophy and services. The Sales Leader is part of the community management team.
Responsibilities
Marketing
Develop and implement an effective marketing plan to include visiting with referral sources, hosting events at the facility for qualified prospects and referral sources, placing advertisements in newspapers and mailing promotional information to prospects. Seek and build positive relationships with the surrounding community, particularly referral sources. Educate employees as to their role in marketing and touring the facility. Join community groups and attend meetings to build goodwill in the surrounding area, educate members about the facility, and develop positive relationships. Attend and participate in any company training for marketing and sales.
Sales
Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision. Possess and maintain a strong knowledge of the residence, its benefits, and the services provided, the customers, and employees. Build positive and trusting relationships with prospects by listening to their needs, asking questions to gather information, and presenting the benefits of the facility to the prospective resident or resident's representative. Introduce prospects and their families to other employees, residents and families and provide opportunities to experience the benefits of the residence. Follow up with prospects regularly, guiding the prospect to make a decision that best meets their needs. Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan. Maintain or exceed budgeted census.
Move-In Process
Provide the family with all move-in paperwork and ensure it is completed and returned within the specified time frame prior to move-in. Work with the Wellness Director and the Executive Director to schedule an assessment with the resident. Inform all employees of the pending move-in date and the necessary information about the resident. Assist the resident and their family with the transition process through ongoing communication, sensitivity and reassurance.
General Management
Supervise the caregiver staff on duty in providing quality care and meeting the needs of residents in accordance with the Oaks Senior Living philosophy of Person Centered Lifestyle and resident rights. Review daily any and all communication tools used in providing resident care. Participate in the Manager-on-Duty rotation. Lead by example, encourage teamwork, promote the Oaks Senior Living philosophy, and provide ongoing coaching to employees. Provide an "open door" to employees, addressing any concerns or grievances they may have. Respond to on-the-job injuries in accordance with Oaks Senior Living policies and procedures. Carry out other duties as assigned by the Executive Director. Comply with Oaks Senior Living policies, training programs, and state and federal regulations. Obtain 24 hours of continuing education in the initial year of employment and 16 hours annually thereafter. Maintain CPR & First Aid certification.
Qualifications
Bachelor's degree preferred. Successful experience in sales and marketing in a long-term care setting. Computer experience and ability to use or learn sales programs. Ability to interact and build relationships with older adults. Thorough knowledge of State Regulations preferred. Must be 21 years of age. Must have a satisfactory criminal history check. Must have physical exam by a licensed physician. Must have a negative drug screen. Must be able to react in an emergency situation. Physical Job Requirements
To fulfill job requirements, employee must be able to perform key physical tasks for extended periods of time. Proper body mechanics and safety measures as prescribed by the residence must be used. In a typical eight-hour day, employee will: Stand/walk up to eight hours a day. Sit up to two hours a day. Frequently lift/carry up to 50 pounds and support up to 75 pounds. Frequently kneel, bend, and reach.
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Marketing
Develop and implement an effective marketing plan to include visiting with referral sources, hosting events at the facility for qualified prospects and referral sources, placing advertisements in newspapers and mailing promotional information to prospects. Seek and build positive relationships with the surrounding community, particularly referral sources. Educate employees as to their role in marketing and touring the facility. Join community groups and attend meetings to build goodwill in the surrounding area, educate members about the facility, and develop positive relationships. Attend and participate in any company training for marketing and sales.
Sales
Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision. Possess and maintain a strong knowledge of the residence, its benefits, and the services provided, the customers, and employees. Build positive and trusting relationships with prospects by listening to their needs, asking questions to gather information, and presenting the benefits of the facility to the prospective resident or resident's representative. Introduce prospects and their families to other employees, residents and families and provide opportunities to experience the benefits of the residence. Follow up with prospects regularly, guiding the prospect to make a decision that best meets their needs. Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan. Maintain or exceed budgeted census.
Move-In Process
Provide the family with all move-in paperwork and ensure it is completed and returned within the specified time frame prior to move-in. Work with the Wellness Director and the Executive Director to schedule an assessment with the resident. Inform all employees of the pending move-in date and the necessary information about the resident. Assist the resident and their family with the transition process through ongoing communication, sensitivity and reassurance.
General Management
Supervise the caregiver staff on duty in providing quality care and meeting the needs of residents in accordance with the Oaks Senior Living philosophy of Person Centered Lifestyle and resident rights. Review daily any and all communication tools used in providing resident care. Participate in the Manager-on-Duty rotation. Lead by example, encourage teamwork, promote the Oaks Senior Living philosophy, and provide ongoing coaching to employees. Provide an "open door" to employees, addressing any concerns or grievances they may have. Respond to on-the-job injuries in accordance with Oaks Senior Living policies and procedures. Carry out other duties as assigned by the Executive Director. Comply with Oaks Senior Living policies, training programs, and state and federal regulations. Obtain 24 hours of continuing education in the initial year of employment and 16 hours annually thereafter. Maintain CPR & First Aid certification.
Qualifications
Bachelor's degree preferred. Successful experience in sales and marketing in a long-term care setting. Computer experience and ability to use or learn sales programs. Ability to interact and build relationships with older adults. Thorough knowledge of State Regulations preferred. Must be 21 years of age. Must have a satisfactory criminal history check. Must have physical exam by a licensed physician. Must have a negative drug screen. Must be able to react in an emergency situation. Physical Job Requirements
To fulfill job requirements, employee must be able to perform key physical tasks for extended periods of time. Proper body mechanics and safety measures as prescribed by the residence must be used. In a typical eight-hour day, employee will: Stand/walk up to eight hours a day. Sit up to two hours a day. Frequently lift/carry up to 50 pounds and support up to 75 pounds. Frequently kneel, bend, and reach.
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