Bonfire Studios
Overview
Social Media Lead at Bonfire Studios. Bonfire is creating its first original IP: Arkheron, a fast-paced, competitive PvP game in a surreal dark fantasy world. You will help build and evolve Bonfire’s presence across multiple platforms, creating content and strategies that reflect our commitment to players and foster vibrant communities.
Base pay range $134,500.00/yr - $177,500.00/yr
YOU’LL CONTRIBUTE BY:
Creating and managing content for Bonfire’s social channels (Twitter, Instagram, TikTok, YouTube, Facebook) — from writing posts to producing short-form videos and visual assets.
Owning the content calendar, ensuring communication is consistent, authentic, and engaging.
Partnering with Community, Brand, Creative, Influencer, and PR teams to build integrated campaigns that connect with players and amplify your content.
Engaging directly with the player community by responding to feedback, surfacing insights, and sparking conversations that build trust and excitement.
Using data and performance metrics to guide decisions, iterating on both organic and paid content to grow Bonfire’s presence.
Staying ahead of gaming and social trends, experimenting with new formats, and ensuring content is inclusive and relevant for a global audience.
WE’RE EXCITED ABOUT YOU BECAUSE YOU:
Bring 4+ years of experience in social media management, digital marketing, or a related field — ideally within the games industry.
Have a proven track record of creating and executing successful campaigns across multiple platforms.
Know how to produce short-form video content for TikTok, Instagram Reels, or YouTube Shorts.
Engage communities directly by listening, responding, and fostering conversations that build trust.
Understand the unique strengths of each platform and tailor content accordingly.
Balance strategic thinking with hands-on execution, thriving in a fast-paced, collaborative environment.
Communicate clearly in writing and speech, with an authentic voice that resonates with players.
Have worked on (or are passionate about) shooter, adventure, or multiplayer games.
Bring experience localizing campaigns for global audiences or connecting with grassroots/niche communities.
Are comfortable using social media management and analytics tools.
THIS MIGHT NOT BE THE ROLE FOR YOU IF:
Your background is mainly in corporate B2B or industries like finance, healthcare, or SaaS, rather than community-driven, player-focused environments.
You focus mostly on paid advertising or influencer management and don’t have hands-on experience creating organic content or engaging directly with player communities.
You have limited exposure to gaming audiences and trends, making it difficult to align with Bonfire’s style of communication.
YOU’LL LOVE WORKING AT BONFIRE BECAUSE WE:
Embrace bold challenges with creativity and courage, making the tough calls to build a game we’re proud to play every day.
Keep fun at the core: we play Arkheron daily, staying grounded as players. If it’s not more fun than yesterday, we fix it. We don’t chase trends; we listen by playing.
Stay truly independent, with decisions driven by the team — not by investors or a board.
Thrive in a culture of passion, trust, and shared ownership; where transparency matters and egos don’t.
Want to get a feel for what it’s like to work here? Learn more at Bonfire Studios: https://www.bonfirestudios.com. For privacy information, see our privacy policy.
Note: This job description reflects the responsibilities and requirements for the Social Media Lead role and may be updated. Referrals increase your chances of interviewing at Bonfire Studios.
#J-18808-Ljbffr
Base pay range $134,500.00/yr - $177,500.00/yr
YOU’LL CONTRIBUTE BY:
Creating and managing content for Bonfire’s social channels (Twitter, Instagram, TikTok, YouTube, Facebook) — from writing posts to producing short-form videos and visual assets.
Owning the content calendar, ensuring communication is consistent, authentic, and engaging.
Partnering with Community, Brand, Creative, Influencer, and PR teams to build integrated campaigns that connect with players and amplify your content.
Engaging directly with the player community by responding to feedback, surfacing insights, and sparking conversations that build trust and excitement.
Using data and performance metrics to guide decisions, iterating on both organic and paid content to grow Bonfire’s presence.
Staying ahead of gaming and social trends, experimenting with new formats, and ensuring content is inclusive and relevant for a global audience.
WE’RE EXCITED ABOUT YOU BECAUSE YOU:
Bring 4+ years of experience in social media management, digital marketing, or a related field — ideally within the games industry.
Have a proven track record of creating and executing successful campaigns across multiple platforms.
Know how to produce short-form video content for TikTok, Instagram Reels, or YouTube Shorts.
Engage communities directly by listening, responding, and fostering conversations that build trust.
Understand the unique strengths of each platform and tailor content accordingly.
Balance strategic thinking with hands-on execution, thriving in a fast-paced, collaborative environment.
Communicate clearly in writing and speech, with an authentic voice that resonates with players.
Have worked on (or are passionate about) shooter, adventure, or multiplayer games.
Bring experience localizing campaigns for global audiences or connecting with grassroots/niche communities.
Are comfortable using social media management and analytics tools.
THIS MIGHT NOT BE THE ROLE FOR YOU IF:
Your background is mainly in corporate B2B or industries like finance, healthcare, or SaaS, rather than community-driven, player-focused environments.
You focus mostly on paid advertising or influencer management and don’t have hands-on experience creating organic content or engaging directly with player communities.
You have limited exposure to gaming audiences and trends, making it difficult to align with Bonfire’s style of communication.
YOU’LL LOVE WORKING AT BONFIRE BECAUSE WE:
Embrace bold challenges with creativity and courage, making the tough calls to build a game we’re proud to play every day.
Keep fun at the core: we play Arkheron daily, staying grounded as players. If it’s not more fun than yesterday, we fix it. We don’t chase trends; we listen by playing.
Stay truly independent, with decisions driven by the team — not by investors or a board.
Thrive in a culture of passion, trust, and shared ownership; where transparency matters and egos don’t.
Want to get a feel for what it’s like to work here? Learn more at Bonfire Studios: https://www.bonfirestudios.com. For privacy information, see our privacy policy.
Note: This job description reflects the responsibilities and requirements for the Social Media Lead role and may be updated. Referrals increase your chances of interviewing at Bonfire Studios.
#J-18808-Ljbffr