Netflix
Manager, Nonfiction Marketing - Documentary Films & Series
Netflix, Los Angeles, California, United States, 90079
Overview
Manager, Nonfiction Marketing - Documentary Films & Series at Netflix. Lead the day-to-day development and execution of consumer marketing campaigns for a diverse slate of documentary films and series. Who We Are Looking For
You have a proven track record of building impactful, world-class, culturally relevant creative campaigns that connect with audiences and break through the zeitgeist. You have worked on 360 campaigns, from strategy development to leading tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more). You can conceptualize and articulate creative strategy and big ideas that people will rally around. You understand how to tell a strategic, compelling and cohesive story across all platforms. You have a strong passion for documentaries and nonfiction storytelling. You are a cross-functional team player who is able to engage, listen and collaborate with internal departments. You seek to be the connector of information rather than the gatekeeper. You can effectively communicate to executives, filmmakers, showrunners, producers, talent and talent representatives as needed. You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day. You are a proactive self-starter, resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity. You thrive in a fast-paced, multifaceted and demanding environment. You strive to innovate, try new technologies and disrupt marketing norms in your work. You actively leverage data & insights, and are not afraid to ask questions and challenge the status quo. Responsibilities
Lead and develop culturally relevant and impactful documentary launch campaigns (AV/trailers, digital/social, print/out-of-home and more) from strategy development to creative execution and production. Engage audiences and generate large-scale conversation through a combination of traditional single-title campaigns and alternative approaches. Provide high-level filmmaker & showrunner / talent support across the documentary slate. Be the key contact among cross-functional teams including content, publicity, communications, creative marketing production, product, and editorial to optimize collaboration and ensure goals are met. Oversee overall scope, budget, and resources for campaigns. Experience & Skills
8-10+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand or creative/advertising agency. Senior marketing decision-maker with the ability to adapt to changes and create opportunities for the business. High-touch talent management skills, with the ability to communicate campaign details to executives, showrunners (or filmmakers), talent and talent representatives as needed. Experience managing a high volume of campaign types in parallel. Experience managing high-risk legal projects, and the ability to respond rapidly to real-world events. Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills. Experience in agency/brand relationship building and shaping productive long-term external partnerships. A cross-functional leader who collaborates with internal departments to align strategy and goals and drive cross-functional launch efforts. Compensation & Inclusion
At Netflix, compensation is determined by a range of factors including location, job family, background, skills and experience. The market range for roles in this area is typically $215,000 - $315,000 (total compensation). Netflix is an equal-opportunity employer and we celebrate diversity. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. If you require an accommodation or adjustment for a disability or any other reason during the hiring process, please contact your recruiting partner.
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Manager, Nonfiction Marketing - Documentary Films & Series at Netflix. Lead the day-to-day development and execution of consumer marketing campaigns for a diverse slate of documentary films and series. Who We Are Looking For
You have a proven track record of building impactful, world-class, culturally relevant creative campaigns that connect with audiences and break through the zeitgeist. You have worked on 360 campaigns, from strategy development to leading tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more). You can conceptualize and articulate creative strategy and big ideas that people will rally around. You understand how to tell a strategic, compelling and cohesive story across all platforms. You have a strong passion for documentaries and nonfiction storytelling. You are a cross-functional team player who is able to engage, listen and collaborate with internal departments. You seek to be the connector of information rather than the gatekeeper. You can effectively communicate to executives, filmmakers, showrunners, producers, talent and talent representatives as needed. You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day. You are a proactive self-starter, resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity. You thrive in a fast-paced, multifaceted and demanding environment. You strive to innovate, try new technologies and disrupt marketing norms in your work. You actively leverage data & insights, and are not afraid to ask questions and challenge the status quo. Responsibilities
Lead and develop culturally relevant and impactful documentary launch campaigns (AV/trailers, digital/social, print/out-of-home and more) from strategy development to creative execution and production. Engage audiences and generate large-scale conversation through a combination of traditional single-title campaigns and alternative approaches. Provide high-level filmmaker & showrunner / talent support across the documentary slate. Be the key contact among cross-functional teams including content, publicity, communications, creative marketing production, product, and editorial to optimize collaboration and ensure goals are met. Oversee overall scope, budget, and resources for campaigns. Experience & Skills
8-10+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand or creative/advertising agency. Senior marketing decision-maker with the ability to adapt to changes and create opportunities for the business. High-touch talent management skills, with the ability to communicate campaign details to executives, showrunners (or filmmakers), talent and talent representatives as needed. Experience managing a high volume of campaign types in parallel. Experience managing high-risk legal projects, and the ability to respond rapidly to real-world events. Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills. Experience in agency/brand relationship building and shaping productive long-term external partnerships. A cross-functional leader who collaborates with internal departments to align strategy and goals and drive cross-functional launch efforts. Compensation & Inclusion
At Netflix, compensation is determined by a range of factors including location, job family, background, skills and experience. The market range for roles in this area is typically $215,000 - $315,000 (total compensation). Netflix is an equal-opportunity employer and we celebrate diversity. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. If you require an accommodation or adjustment for a disability or any other reason during the hiring process, please contact your recruiting partner.
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