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Massachusetts Institute of Technology

Web Content Strategist

Massachusetts Institute of Technology, Lexington, Massachusetts, United States, 02173

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MIT Lincoln Laboratory's

Technical Communications team

is seeking a Web Content Strategist who can help develop and manage content in support of internal and technical sponsor-facing web-based applications.

Responsibilities

Develop written content for internal and external Lincoln Laboratory web-based projects, for both operational initiatives and sponsored technical programs.

Work with project stakeholders to define project goals, audience, and requirements.

Collaborate with subject matter experts such as content owners and web developers to structure content in an approachable, accessible format.

Polish content and adapt writing to the audience and medium.

Develop or coordinate development of web content, articles, visual assets, and training materials.

Work on an interdisciplinary team in agile and waterfall capacities.

Collaborate daily with peers cross-functionally, contributing to products' clarity and usability.

Write human‑centered copy that satisfies stakeholder and user criteria for success.

Gather data and perform research to inform content decisions and identify content gaps.

Present and advocate content strategy to partners, explaining a rationale for decisions and expressing a compelling, data‑driven narrative around the why of the decision making.

Research the latest industry trends and best practices for content and actively participate in shaping the Laboratory’s UX editorial style.

Primary Duties Content Development

Create new original content out of data, drafted text, and interviews.

Write and maintain documentation for a range of audiences, such as style guides, how‑to instructions, application/interface overviews, and decision records.

Draft other materials as needed, such as surveys, user testing scripts, and advertising material.

Write SEO keywords.

Advising and Best Practice Implementation

Identify user needs and craft a strategy to meet them.

Encourage a consistent understanding of platform use cases.

Audit content based on writing quality, structure, and user needs.

Strategically organize content to create maximum impact based on platform and audience.

Develop website navigations, taking into account specialized vocabularies, established taxonomies, and user research methods (e.g., card sorting exercises).

Ongoing Collaborative Exchanges

Build positive relationships to collaborate across all levels of the organization.

Facilitate content ownership and maintenance responsibilities to appropriate stakeholders.

Track content ownership across organizational units.

Note opportunities for improvement and pursue updates as appropriate.

Design and Strategy Contributions

Collaborate with researchers, designers, and developers to actively contribute to design decisions and intranet strategy, bringing a strong point of view about the value of language as part of user interfaces.

Contribute to the ongoing development of the department’s UX service through the consistent application of an established style guide across all user touch points.

Qualifications Required:

3-5 years’ experience with content strategy, content design, UX writing, or similar experience

B.A. or higher in English or Communications, or equivalent education or experience

Familiarity with Microsoft 365, ideally including SharePoint websites

Proficiency with Figma

Deep knowledge of English language, with an editorial eye

Excellent grasp of a user‑centered design process and design thinking

Preferred:

Experience working in an academic environment

Interest and comfort with technical subject matter

Experience writing help documentation

Experience creating style, voice, and tone guidelines

Experience with writing keywords/SEO

Familiarity with Accessibility best practices and 508 compliance

At MIT Lincoln Laboratory, our exceptional career opportunities include many outstanding benefits to help you stay healthy, feel supported, and enjoy a fulfilling work‑life balance. Benefits offered to employees include:

Comprehensive health, dental, and vision plans

MIT‑funded pension

Matching 401K

Paid leave (including vacation, sick, parental, military, etc.)

Tuition reimbursement and continuing education programs

Mentorship programs

A range of work‑life balance options

... and much more!

Selected candidate will be subject to a pre‑employment background investigation and must be able to obtain and maintain a Secret level DoD security clearance.

MIT Lincoln Laboratory is an Equal Employment Opportunity (EEO) employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, or genetic information; U.S. citizenship is required.

Requisition ID:

42455

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