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Service Coordination Inc

Marketing Specialist

Service Coordination Inc, Ellicott City, Maryland, United States, 21042

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Overview

Marketing Specialist role at

Service Coordination Inc . This is a remote position that may require periodic travel to events throughout the DMV. Reporting to the Director of Brand Experience, the Marketing & Communications Specialist will collaborate on the development and execution of strategic marketing, branding, and engagement initiatives, working across departments to connect resources, develop compelling content, maintain project plans, and manage campaign schedules. The Marketing Specialist will work closely with the Marketing Manager and Director of Brand Experience to lead cross-functional marketing efforts, ensuring that SCI’s impact is effectively communicated to external audiences, stakeholders, and the communities we serve. SCI Team Member Expectations:

All SCI Team Members are expected to: ensure services provided follow the organization's mission statement, core operating values and policies and procedures; follow HIPAA, confidentiality and security procedures and principles; collaborate with peers, leadership, and support areas of the organization; actively participate in and contribute to leadership and other staff meetings and trainings; maintain compliance with federal, state, and local employment laws and regulations; follow self-direction and person-centered planning procedures and philosophy; and foster a culture that values diversity.

Responsibilities

Assist in the planning, execution, and tracking of marketing campaigns to enhance awareness and engagement with SCI’s mission.

Support the creation and distribution of SCI-branded marketing materials, including brochures, reports, email communications, and presentations.

Assist in ensuring all marketing and communication efforts maintain brand consistency, accuracy, and alignment with SCI’s messaging framework.

Support and maintain brand assets, templates, and guidelines to ensure internal and external compliance with SCI’s visual and messaging standards.

Support content development for marketing channels like newsletters, the website, and other digital channels to showcase SCI’s impact.

Assist in gathering and sharing stories, testimonials, and case studies that highlight the experiences of individuals supported by SCI.

Support projects including development and tracking of marketing plans and campaign schedules, ensuring timely execution of deliverables.

Facilitate cross-functional collaboration between departments to collect information and support marketing initiatives.

Monitor engagement metrics, campaign performance, and analytics to inform future strategies.

Assist in content development and engagement monitoring on digital platforms; support the execution of marketing campaigns with list management and performance tracking.

Analyze digital performance metrics and provide recommendations for content optimization.

Support event marketing efforts, including promotion, material development, and on-site logistics when applicable; coordinate community outreach initiatives aligned with SCI’s mission and brand strategy.

Develop and distribute marketing materials and brand assets; liaise with Design and Communications teams to manage project/campaign deliverables.

Serve as a point of contact for internal support requests and, with the Director of Brand Experience, manage the Marketing & Communications intake process.

Manage branded merchandise requests and related vendor relationships.

Qualifications

Bachelor's Degree

3+ years of professional experience in a marketing, communications or brand role

Knowledge in brand development, experiential marketing, content creation, audience engagement and market research methods

Experience supporting organizational processes and project management within a marketing or communications team

Understanding of various marketing channels, tools and platforms including digital (web, SEO, social media) and print

Excellent storytelling, editing, presentation, and communication skills

Detail-oriented, highly organized, creative, and self-starter mindset

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (web analytics, Google Ads, etc.)

Commitment to SCI’s mission and empowering individuals with disabilities and complex needs

Experience with project management tools (Smartsheet strongly preferred) and digital asset management (BrandFolder strongly preferred)

Coachable professional with a growth mindset, mentorship orientation, adaptability, and positive temperament

SCI Value Related Competencies

People Come First (Customer Focus)

Building Relationships and Connections

Education (Informing Others)

Diversity

Driving Solutions (Perseverance)

Job-Specific Competencies

Action Oriented

Balances Stakeholders

Builds Networks

Communicates Effectively

Customer Focus

Ensures Accountability

Interpersonal Savvy

Resourcefulness

Situational Adaptability

Physical Demands Generally, presents standard office environment. Must be able to remain in a stationary position for long periods and operate a computer and related equipment. May occasionally move about in an office setting or lift up to 25 pounds. Vision requirements include close vision. Ability to operate a motor vehicle. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This job description is subject to change at any time.

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