IPG Media Brands
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com
Position Summary The Media Buyer is responsible for the negotiation and placement of all media for existing clients. As a Buyer, you are responsible for all video, FEP, and advanced TV negotiations and account maintenance, along with an understanding of digital video/OLV and streaming. The Media Buyer will be assigned specific clients and be part of a team that manages the account from the start of negotiations to the final campaign wrap up. The successful candidate must also be a creative thinker, incorporating the latest media trends and innovations, including streaming video and online video. Candidate should exhibit a can‑do attitude to tackle all assignments, exhibit the ability to multitask and prioritize tasks, and be a creative problem solver that participates and takes interest in the agency, the industry, and the success of our clients. The Media Buyer will learn to deal effectively with clients and work closely with our planning group in managing budgets, developing strategies, negotiating media buys, and executing customized enhancements. It is imperative that this candidate follows technology and creative work to stay on top of pertinent information and trends.
Responsibilities
Negotiates and places commercials within the television and video marketplace for accounts within an assigned group of markets, as well as digital/OLV partners as needed.
Estimates, updates and adjusts all program ratings.
Negotiates and documents rates, special placements and added value.
Executes all Media plans while adhering to established budgets and timelines.
Clearly and accurately communicates orders and changes to media vendors.
Monitors buys in progress, arranges for make‑goods and credits and is responsible for the post‑buy results of all buys.
Tracks media expenditures in systems to ensure budget compliance.
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Position Summary The Media Buyer is responsible for the negotiation and placement of all media for existing clients. As a Buyer, you are responsible for all video, FEP, and advanced TV negotiations and account maintenance, along with an understanding of digital video/OLV and streaming. The Media Buyer will be assigned specific clients and be part of a team that manages the account from the start of negotiations to the final campaign wrap up. The successful candidate must also be a creative thinker, incorporating the latest media trends and innovations, including streaming video and online video. Candidate should exhibit a can‑do attitude to tackle all assignments, exhibit the ability to multitask and prioritize tasks, and be a creative problem solver that participates and takes interest in the agency, the industry, and the success of our clients. The Media Buyer will learn to deal effectively with clients and work closely with our planning group in managing budgets, developing strategies, negotiating media buys, and executing customized enhancements. It is imperative that this candidate follows technology and creative work to stay on top of pertinent information and trends.
Responsibilities
Negotiates and places commercials within the television and video marketplace for accounts within an assigned group of markets, as well as digital/OLV partners as needed.
Estimates, updates and adjusts all program ratings.
Negotiates and documents rates, special placements and added value.
Executes all Media plans while adhering to established budgets and timelines.
Clearly and accurately communicates orders and changes to media vendors.
Monitors buys in progress, arranges for make‑goods and credits and is responsible for the post‑buy results of all buys.
Tracks media expenditures in systems to ensure budget compliance.
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