Zoetis, Inc
POSITION SUMMARY
Lead and manage market research projects that will facilitate evidence based decision making on marketing strategies for in-line and new products within Zoetis.
Collaborate extensively with aligned US Marketing team to effectively plan, budget and prioritize initiatives to support organizational strategy and direction.
Independently design and conduct high quality primary marketing research, ensuring timely and effective completion with strong project management skills.
Leverage primary and secondary market research analyses to yield deep insights which optimize and improve product concept, pricing, positioning and all marketing elements.
Proactive communication of strategic insights, market and competitive intelligence and market events.
Continuously advance knowledge of marketing research techniques and services through periodic meetings with research vendors and participation in marketing research training seminars.
POSITION RESPONSIBILITIES
Lead and manage qualitative and quantitative market research for current and new products.
Coordinate, collaborate and work closely with species leadership and relevant teams.
Develop insights to answer key business questions leveraging primary and secondary data analysis.
Supervise/Conduct internal surveys using survey tools.
EDUCATION AND EXPERIENCE
Required: Demonstrated leadership experience in Market Research, strategic analytics, and synthesis of insights into actionable strategies to include: experience in strategic analytics including secondary and industry data analysis with expertise in market research (required) and competitive intelligence (preferred).
Required: Ability to analyze complex data, extract business relevant information and communicate findings effectively throughout all levels of the organization.
Required: 5+ years experience to include a combination of Market Research, Analytics, Marketing, Lifecycle Management or Strategy Consultant experience.
Preferred: Animal Health care industry experience.
BS required. Advanced degree in relevant business area or MBA preferred.
Business travel of 10-20% is expected.
TECHNICAL SKILLS REQUIREMENTS
Demonstrated competency in Excel, PowerPoint, Word and Outlook programs required.
Experience in Tableau or analytics software preferred.
The US base salary range for this full‑time position is $102,880 – $147,890. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.
This position is also eligible for short‑term incentive compensation.
This position is also eligible for long‑term incentives.
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial well‑being of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit‑sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation.
Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.
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Lead and manage market research projects that will facilitate evidence based decision making on marketing strategies for in-line and new products within Zoetis.
Collaborate extensively with aligned US Marketing team to effectively plan, budget and prioritize initiatives to support organizational strategy and direction.
Independently design and conduct high quality primary marketing research, ensuring timely and effective completion with strong project management skills.
Leverage primary and secondary market research analyses to yield deep insights which optimize and improve product concept, pricing, positioning and all marketing elements.
Proactive communication of strategic insights, market and competitive intelligence and market events.
Continuously advance knowledge of marketing research techniques and services through periodic meetings with research vendors and participation in marketing research training seminars.
POSITION RESPONSIBILITIES
Lead and manage qualitative and quantitative market research for current and new products.
Coordinate, collaborate and work closely with species leadership and relevant teams.
Develop insights to answer key business questions leveraging primary and secondary data analysis.
Supervise/Conduct internal surveys using survey tools.
EDUCATION AND EXPERIENCE
Required: Demonstrated leadership experience in Market Research, strategic analytics, and synthesis of insights into actionable strategies to include: experience in strategic analytics including secondary and industry data analysis with expertise in market research (required) and competitive intelligence (preferred).
Required: Ability to analyze complex data, extract business relevant information and communicate findings effectively throughout all levels of the organization.
Required: 5+ years experience to include a combination of Market Research, Analytics, Marketing, Lifecycle Management or Strategy Consultant experience.
Preferred: Animal Health care industry experience.
BS required. Advanced degree in relevant business area or MBA preferred.
Business travel of 10-20% is expected.
TECHNICAL SKILLS REQUIREMENTS
Demonstrated competency in Excel, PowerPoint, Word and Outlook programs required.
Experience in Tableau or analytics software preferred.
The US base salary range for this full‑time position is $102,880 – $147,890. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.
This position is also eligible for short‑term incentive compensation.
This position is also eligible for long‑term incentives.
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial well‑being of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit‑sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation.
Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact.
#J-18808-Ljbffr