Gray Media
Job Title:
Multimedia Consultant (WYMT)
Job Summary/Description WYMT-TV has an exciting opportunity for a Multimedia Consultant to join our Sales team. We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses. This role develops new revenue, focused on the customer’s return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets.
Responsibilities
Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
Develop advertising solutions for new customers that deliver results to their customers.
Upsell customers by providing proof of performance and solid results.
Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
Conduct Needs Analysis and account reviews to uncover the customer’s most essential needs.
Able to demonstrate product knowledge and value to their customers.
Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
Effectively negotiate with customers to meet a winning return on investment.
Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
Create and deliver formal written and verbal presentations to clients.
Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
Use CRM (Matrix) tool for projections, weekly planning and activity tracking.
Qualifications/Requirements
Bachelor's or equivalent combination of education and experience.
3-5 years related experience preferred.
Excellent communication and customer service skills.
Knowledge of Microsoft Office Suite (Excel, PowerPoint, Word) preferred, not required.
Team player who can produce quality results and work with a variety of internal and external customers.
Creative, flexible, and able to adapt to industry change.
Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
WYMT-TV/Gray Media is a drug-free company.
Additional Info / EEO Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
#J-18808-Ljbffr
Multimedia Consultant (WYMT)
Job Summary/Description WYMT-TV has an exciting opportunity for a Multimedia Consultant to join our Sales team. We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses. This role develops new revenue, focused on the customer’s return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets.
Responsibilities
Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
Develop advertising solutions for new customers that deliver results to their customers.
Upsell customers by providing proof of performance and solid results.
Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
Conduct Needs Analysis and account reviews to uncover the customer’s most essential needs.
Able to demonstrate product knowledge and value to their customers.
Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
Effectively negotiate with customers to meet a winning return on investment.
Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
Create and deliver formal written and verbal presentations to clients.
Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
Use CRM (Matrix) tool for projections, weekly planning and activity tracking.
Qualifications/Requirements
Bachelor's or equivalent combination of education and experience.
3-5 years related experience preferred.
Excellent communication and customer service skills.
Knowledge of Microsoft Office Suite (Excel, PowerPoint, Word) preferred, not required.
Team player who can produce quality results and work with a variety of internal and external customers.
Creative, flexible, and able to adapt to industry change.
Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
WYMT-TV/Gray Media is a drug-free company.
Additional Info / EEO Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
#J-18808-Ljbffr