Blue Hour Studios
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Job Description
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value your authentic voice and unique perspective to create a more rewarding culture and experience. We hire talented people, challenge them, and give them every opportunity to grow.
What You’ll Do
30% - Strategic Planning & Thought Leadership
30% - Campaign Management
15% - Creative Strategy & New Business
15% - Team Supervision
10% - Insights & Marketing
Job Summary
The Creative & Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.
The role of the Supervisor, Creative & Creator within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.
This position reports to the Director, Creative & Creator and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.
Main Duties and Responsibilities
30% - Strategic Planning & Thought Leadership
Translate client goals into strategic, innovative creative and media solutions
Provide strategic counsel to clients and prospects
Develop and deliver effective and persuasive points of view
Understand our client’s business, competitive set and generate new ideas and opportunities for growth
Ensure best practices are applied across disciplines
Oversee development and maintenance of timelines, deadlines, processes and integration points for all digital projects
Lead teams to produce all campaign components seamlessly
Proactively manage client and internal team expectations
Ensure Influencer team provides innovative solutions aligned to clients’ goals, evaluating health of client business via relevant metrics
Contribute powerful thought leadership on complex issues and innovative solutions
Collaborate with Blue Hour resources/tools and partner agencies to offer holistic client solutions
30% - Campaign Management
Lead in development, execution and production of annual and seasonal influencer campaigns with internal and external partners
Influencer identification and outreach
Development of campaign briefs for clients and influencers
Presentation of influencer lists for client ranking and approval
Analytics and reporting for campaigns
Oversee Senior Strategists, Strategists, and Assistant Strategists in daily campaign management
Manage day-to-day client and team communication around progress and milestones
Develop influencer agreements and scopes of work with Horizon Media’s Legal and Business Affairs Team
Develop post-campaign reporting
Inform brainstorms, strategy, and execution with influencer industry knowledge
Collaborate with cross-functional agency teams to optimize social media presence and influencer integration
15% - Creative Strategy & New Business
Research and develop insights around social platforms, influencers, competitors, and trends for new business proposals
Lead in proposal development including PowerPoint creation and writing
Develop influencer strategies and tactical plans to support client goals
Utilize tools and cross-functional teams to build insights that shape recommendations
Vet influencers, vendors, and technologies focusing on operational and cost efficiency
Manage communications with teams and clients regarding proposals, leads, and consultations
Assist in agency pitches related to influencer marketing
Maintain team lead tracker and forecast
Champion digital/social influencer programs across the agency
Participate in internal brand and client meetings, fostering open communication with internal teams
15% - Team Supervision
Support Director, Creator & Creative in mentoring and day-to-day management of Sr. Strategists, Strategists and Assistant Strategists
Guide development of junior team members and share Blue Hour principles and industry trends
Delegate and manage daily tasks, review work for distribution
Contribute to performance reviews and identify growth opportunities
10% - Insights & Marketing
Thought leadership in identifying influencer platforms, partners, and technologies
Seek operational and cost efficiencies
Assess the competitive social landscape and drive differentiation
Lead projects marketing Blue Hour’s influencer practice
Attend industry events to share insights with Blue Hour
Supervisory Responsibilities
The Supervisor will manage junior members of the Creative and Creator team.
Preferred Skills & Experience
Minimum 5+ years of influencer marketing experience
Maintains strategic relationships with digital influencers, talent management, and other stakeholders
Proven track record managing successful social/digital campaigns across platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)
Experience with digital reporting, data, and analytics
Ability to thrive in a fast-paced environment and manage multiple projects
Strong verbal and written communication skills
Proficient with Microsoft Office (Word, PowerPoint, Excel) and Google Slides
BA/BS in Communications, Advertising, Marketing or related field
The statements herein describe the general nature and level of work and are not exhaustive. They do not constitute a contract of employment and are subject to change at the employer’s discretion.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$95,000.00 - $110,000.00
A successful applicant’s base salary may vary based on factors such as skill sets, experience, training, education, licensure/certifications, and qualifications for the role. We provide a competitive total rewards package including a discretionary bonus and benefits including health insurance, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off, mental health resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
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