POLK MECHANICAL COMPANY LLC
Digital Marketing Specialist
POLK MECHANICAL COMPANY LLC, Grand Prairie, Texas, United States, 75051
Job Description
Responsibilities
Pay-Per-Click (PPC) Campaign Management
Collaborate with Marketing Leadership to develop, implement, and optimize PPC campaigns across Google Ads, LinkedIn, and other relevant platforms Manage campaign budgets, bidding strategies, and ROI optimization Conduct keyword research and competitive analysis to identify opportunities Collaborate with Marketing Leadership to create compelling ad copy and landing page strategies to maximize conversions Monitor campaign performance metrics and provide regular reporting with actionable insights A / B test ad variations, audiences, and targeting strategies to continuously improve results Track and analyze lead quality and conversion rates through the sales funnel Social Media Marketing
Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms Create, schedule, and manage engaging content that showcases projects, company culture, safety initiatives, and industry leadership Plan and coordinate social media campaigns aligned with business objectives and seasonal opportunities Monitor social media metrics and engagement, providing regular performance reports Engage with followers, respond to inquiries, and build community around the POLK Nation brand Collaborate with field teams and project managers to capture compelling project stories and employee spotlights Stay current on social media trends and platform updates relevant to the construction industry Digital Marketing Project Coordination
Serve as the central coordinator for all digital marketing initiatives and campaigns Manage marketing project timelines, deliverables, and stakeholder communication Coordinate with internal teams (sales, operations, HR) to align marketing efforts with business priorities Ensure brand consistency across all digital channels and campaigns Maintain marketing calendars and documentation Support event marketing and recruitment marketing initiatives as needed Analytics and Reporting
Track, measure, and report on all digital marketing activities and KPIs Provide insights and recommendations based on data analysis Monitor website traffic, lead generation, and campaign performance Prepare monthly reports for leadership team Required Qualifications
Essential Skills and Experience
Bachelor’s degree in Marketing, Communications, Business, or related field 3+ years of proven experience in digital marketing with strong emphasis on PPC campaign management Demonstrated expertise managing Google Ads, LinkedIn Ads, and other paid digital platforms Strong track record of social media marketing planning and execution across multiple platforms Experience coordinating complex marketing projects with multiple stakeholders Proficiency with marketing analytics tools (Google Analytics, platform-specific analytics) Strong project management and organizational skills Excellent written and verbal communication abilities Data-driven mindset with ability to translate metrics into actionable strategies Self-motivated with ability to work independently and as part of a team Creative problem-solving abilities and attention to detail Technical Proficiency
Google Ads and Google Analytics (certification preferred) Social media management platforms (Hubspot, or similar) Microsoft Office Suite or Google Workspace Basic graphic design skills (Adobe Creative Suite, Canva or similar tools) Preferred Qualifications
Experience in construction, commercial real estate, or B2B industrial sectors Understanding of the construction industry landscape, buyer personas, and sales cycles Web development knowledge (HTML, CSS, basic WordPress or CMS management) SEO best practices and implementation experience Experience with marketing automation tools Additional digital marketing certifications (Google Ads, Facebook Blueprint, HubSpot) What We Offer
At Polk Mechanical, we invest substantially in our employees through : Competitive compensation package Comprehensive benefits (medical, dental, vision) Career advancement opportunities Professional development and training programs Award-winning safety culture Collaborative, values-driven team environment Opportunity to make an impact in a growing, dynamic company Location
This position is based in Grand Prairie, TX.
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Responsibilities
Pay-Per-Click (PPC) Campaign Management
Collaborate with Marketing Leadership to develop, implement, and optimize PPC campaigns across Google Ads, LinkedIn, and other relevant platforms Manage campaign budgets, bidding strategies, and ROI optimization Conduct keyword research and competitive analysis to identify opportunities Collaborate with Marketing Leadership to create compelling ad copy and landing page strategies to maximize conversions Monitor campaign performance metrics and provide regular reporting with actionable insights A / B test ad variations, audiences, and targeting strategies to continuously improve results Track and analyze lead quality and conversion rates through the sales funnel Social Media Marketing
Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms Create, schedule, and manage engaging content that showcases projects, company culture, safety initiatives, and industry leadership Plan and coordinate social media campaigns aligned with business objectives and seasonal opportunities Monitor social media metrics and engagement, providing regular performance reports Engage with followers, respond to inquiries, and build community around the POLK Nation brand Collaborate with field teams and project managers to capture compelling project stories and employee spotlights Stay current on social media trends and platform updates relevant to the construction industry Digital Marketing Project Coordination
Serve as the central coordinator for all digital marketing initiatives and campaigns Manage marketing project timelines, deliverables, and stakeholder communication Coordinate with internal teams (sales, operations, HR) to align marketing efforts with business priorities Ensure brand consistency across all digital channels and campaigns Maintain marketing calendars and documentation Support event marketing and recruitment marketing initiatives as needed Analytics and Reporting
Track, measure, and report on all digital marketing activities and KPIs Provide insights and recommendations based on data analysis Monitor website traffic, lead generation, and campaign performance Prepare monthly reports for leadership team Required Qualifications
Essential Skills and Experience
Bachelor’s degree in Marketing, Communications, Business, or related field 3+ years of proven experience in digital marketing with strong emphasis on PPC campaign management Demonstrated expertise managing Google Ads, LinkedIn Ads, and other paid digital platforms Strong track record of social media marketing planning and execution across multiple platforms Experience coordinating complex marketing projects with multiple stakeholders Proficiency with marketing analytics tools (Google Analytics, platform-specific analytics) Strong project management and organizational skills Excellent written and verbal communication abilities Data-driven mindset with ability to translate metrics into actionable strategies Self-motivated with ability to work independently and as part of a team Creative problem-solving abilities and attention to detail Technical Proficiency
Google Ads and Google Analytics (certification preferred) Social media management platforms (Hubspot, or similar) Microsoft Office Suite or Google Workspace Basic graphic design skills (Adobe Creative Suite, Canva or similar tools) Preferred Qualifications
Experience in construction, commercial real estate, or B2B industrial sectors Understanding of the construction industry landscape, buyer personas, and sales cycles Web development knowledge (HTML, CSS, basic WordPress or CMS management) SEO best practices and implementation experience Experience with marketing automation tools Additional digital marketing certifications (Google Ads, Facebook Blueprint, HubSpot) What We Offer
At Polk Mechanical, we invest substantially in our employees through : Competitive compensation package Comprehensive benefits (medical, dental, vision) Career advancement opportunities Professional development and training programs Award-winning safety culture Collaborative, values-driven team environment Opportunity to make an impact in a growing, dynamic company Location
This position is based in Grand Prairie, TX.
#J-18808-Ljbffr