The Well Coffee Roasters
Job Description: Marketing Manager
Location:
Nashville, TN
Department:
Marketing
Reports to:
CEO
Direct Reports:
Creative Marketing Specialist
Job Summary The Marketing Manager plays a key role in representing the mission and values of The Well Coffeehouse & Roasters by communicating our story, elevating our brand, and driving measurable growth across e‑commerce, retail, and wholesale channels.
This role works closely with leadership, operations, roasting, and external partners to highlight the quality of our coffee and the impact behind it. A major part of this position is leading our marketing strategy while managing the storytelling and execution of our clean water impact projects around the world.
Our Mission At The Well Coffeehouse & Roasters, our mission is to “Turn Coffee Into Water.” Every cup of coffee and every bag we roast fuels clean water projects, bringing health and dignity to people in need.
This mission shapes everything we do, from how we source and roast to the experiences we create in our cafés and online. The Marketing Manager helps bring this mission to life through strategic storytelling, creative campaigns, e‑commerce growth, and direct management of our water impact projects in partnership with our global water partners.
Key Responsibilities Brand and Messaging
Champion the brand across all platforms with a clear, consistent, and mission-aligned voice
Develop campaigns and content that grow awareness, build loyalty, and drive engagement
Ensure consistency in tone and message across retail, wholesale, digital, and physical touchpoints
Support storytelling through packaging, in-store visuals, and digital experiences
Marketing Strategy and Campaign Execution
Create and execute integrated marketing strategies in collaboration with leadership and partners
Plan and manage campaigns for seasonal products, store openings, wholesale initiatives, and impact projects
Align marketing initiatives with organizational goals for growth and revenue
Track performance and refine strategies to achieve key results
Digital, POS, and E‑Commerce
Lead and grow e‑commerce as a primary revenue channel
Manage and optimize digital storefronts and ordering platforms including Shopify, Toast, and Square
Execute marketing campaigns that drive traffic, conversion, and subscription growth
Ensure product listings and promotions are accurate, compelling, and optimized for sales
Use Klaviyo, SEO, and paid media to expand reach and retention
Plan and execute seasonal promotions, product launches, and targeted campaigns
Track analytics and adjust strategies to meet e‑commerce revenue goals
Wholesale and Roaster Marketing
Partner with roasting and wholesale teams to build campaigns that highlight sourcing and quality
Create marketing assets and tools for wholesale partners
Support new product launches and partnerships that grow brand reach
Creative and Brand Assets
Oversee creative direction and collaborate with the Creative Marketing Specialist on content, design, and packaging
Maintain strong brand standards across all marketing channels
Develop innovative ways to communicate the brand visually and verbally
Mission and Impact Storytelling
Manage and execute water impact projects in collaboration with our global water partners
Share the story of “Turning Coffee Into Water” through campaigns, digital storytelling, and in‑store experiences
Integrate mission messaging into marketing initiatives to build connection with customers and partners
Support events and partnerships that align with the mission without being the primary owner of local community engagement programs
Highlight global water impact in a way that inspires and mobilizes customers
Internal Communications and Collaboration
Work closely with store and roastery teams to align on promotions, launches, and messaging
Equip internal teams with clear communication tools that support a consistent guest experience
Collaborate across departments to support both operational priorities and long‑term growth strategies
Qualifications and Skills
Three to five years of marketing or brand management experience, preferably in specialty coffee, hospitality, or mission-driven organizations
Proven ability to grow e‑commerce revenue and manage digital storefronts
Strong understanding of digital marketing, SEO, content strategy, and campaign execution
Proficiency with Shopify, Toast POS, Square, Klaviyo, and major social media platforms
Excellent written and verbal communication skills
Strong project management and collaboration skills
Passion for mission-driven work and authentic storytelling
Why The Well Joining The Well Coffeehouse & Roasters means being part of a team that believes coffee can create real impact. We are a mission-driven, growth-oriented organization that blends craft coffee excellence with global generosity, building something bigger than ourselves one cup at a time. ☕️➡️
#J-18808-Ljbffr
Location:
Nashville, TN
Department:
Marketing
Reports to:
CEO
Direct Reports:
Creative Marketing Specialist
Job Summary The Marketing Manager plays a key role in representing the mission and values of The Well Coffeehouse & Roasters by communicating our story, elevating our brand, and driving measurable growth across e‑commerce, retail, and wholesale channels.
This role works closely with leadership, operations, roasting, and external partners to highlight the quality of our coffee and the impact behind it. A major part of this position is leading our marketing strategy while managing the storytelling and execution of our clean water impact projects around the world.
Our Mission At The Well Coffeehouse & Roasters, our mission is to “Turn Coffee Into Water.” Every cup of coffee and every bag we roast fuels clean water projects, bringing health and dignity to people in need.
This mission shapes everything we do, from how we source and roast to the experiences we create in our cafés and online. The Marketing Manager helps bring this mission to life through strategic storytelling, creative campaigns, e‑commerce growth, and direct management of our water impact projects in partnership with our global water partners.
Key Responsibilities Brand and Messaging
Champion the brand across all platforms with a clear, consistent, and mission-aligned voice
Develop campaigns and content that grow awareness, build loyalty, and drive engagement
Ensure consistency in tone and message across retail, wholesale, digital, and physical touchpoints
Support storytelling through packaging, in-store visuals, and digital experiences
Marketing Strategy and Campaign Execution
Create and execute integrated marketing strategies in collaboration with leadership and partners
Plan and manage campaigns for seasonal products, store openings, wholesale initiatives, and impact projects
Align marketing initiatives with organizational goals for growth and revenue
Track performance and refine strategies to achieve key results
Digital, POS, and E‑Commerce
Lead and grow e‑commerce as a primary revenue channel
Manage and optimize digital storefronts and ordering platforms including Shopify, Toast, and Square
Execute marketing campaigns that drive traffic, conversion, and subscription growth
Ensure product listings and promotions are accurate, compelling, and optimized for sales
Use Klaviyo, SEO, and paid media to expand reach and retention
Plan and execute seasonal promotions, product launches, and targeted campaigns
Track analytics and adjust strategies to meet e‑commerce revenue goals
Wholesale and Roaster Marketing
Partner with roasting and wholesale teams to build campaigns that highlight sourcing and quality
Create marketing assets and tools for wholesale partners
Support new product launches and partnerships that grow brand reach
Creative and Brand Assets
Oversee creative direction and collaborate with the Creative Marketing Specialist on content, design, and packaging
Maintain strong brand standards across all marketing channels
Develop innovative ways to communicate the brand visually and verbally
Mission and Impact Storytelling
Manage and execute water impact projects in collaboration with our global water partners
Share the story of “Turning Coffee Into Water” through campaigns, digital storytelling, and in‑store experiences
Integrate mission messaging into marketing initiatives to build connection with customers and partners
Support events and partnerships that align with the mission without being the primary owner of local community engagement programs
Highlight global water impact in a way that inspires and mobilizes customers
Internal Communications and Collaboration
Work closely with store and roastery teams to align on promotions, launches, and messaging
Equip internal teams with clear communication tools that support a consistent guest experience
Collaborate across departments to support both operational priorities and long‑term growth strategies
Qualifications and Skills
Three to five years of marketing or brand management experience, preferably in specialty coffee, hospitality, or mission-driven organizations
Proven ability to grow e‑commerce revenue and manage digital storefronts
Strong understanding of digital marketing, SEO, content strategy, and campaign execution
Proficiency with Shopify, Toast POS, Square, Klaviyo, and major social media platforms
Excellent written and verbal communication skills
Strong project management and collaboration skills
Passion for mission-driven work and authentic storytelling
Why The Well Joining The Well Coffeehouse & Roasters means being part of a team that believes coffee can create real impact. We are a mission-driven, growth-oriented organization that blends craft coffee excellence with global generosity, building something bigger than ourselves one cup at a time. ☕️➡️
#J-18808-Ljbffr